Posts By: Ben Palone
ROI and AgTech Adoption
Over the last several weeks, I have met with and discussed ROI with multiple growers when it comes to AgTech equipment. These weren’t surface-level conversations. These were detailed, spreadsheet-driven, “show me exactly how this works on my operation” discussions. Here are a few perspectives that stood out and are worth sharing. - If the equipment, technology, or solution does not…