As part of its effort to develop the next generation of tech-savvy agricultural workers, Western Growers will be hosting AgTechX Ed at Reedley College on August 25 -26, 2021. This event will bring together universities and colleges, farming and agricultural partners, and technology companies across California for a series of educational sessions on how to ...
Hot off the press! The latest edition of Western Grower & Shipper Magazine, July/August 2021, is now available for viewing and download here: https://online.flippingbook.com/view/364532371/ This edition focuses on agricultural technology, including collaborations between startups and farmers, transitioning the ag workforce to master rapidly developing agtech and more. Below is a…
Upcoming WG Women Event: Cocktails & Conversation The WG Women program presents its Cocktails & Conversation networking event on August 12 at 4pm – 5pm. During this virtual roundtable networking session, attendees can meet and mingle with fellow women in agriculture to share experiences and ideas; collaborate through open discussion; and…
Walking up and down the grocery store aisles, various shades of green start to blend beautifully together as you reach the fresh produce section. In the sea of green, your eyes gravitate toward a flower-shaped vegetable adorned with soft yet crunchy petals that gently protect an earthy-flavored heart: the artichoke. According to the California Department ...
Drones and satellites are the technology. They are not the solution. “There has to be the interpretation of the data gathered from drones or satellites,” said Jack Williams-Ellis, head of California & Mexico at Hummingbird Technologies. “Then, that data needs to be presented as either analytics or as a service. That’s where Hummingbird Technologies fits ...
Amber Strohauer, Chief Operating Officer, Strohauer Farms As a 4th-generation farmer, Amber works alongside her father day in and day out to learn how to keep her family legacy going. She joined the family farm in May 2015 and is responsible for oversight of business development, sales and marketing, food safety compliance and logistics. She ...
Garret Powell, Sales & Operations, Peter Rabbit Farms Previously handling business development for tech giant Oracle, Garret has applied his operational intelligence and strong business acumen to further solidify his family farm as one of the premier produce grower/shippers in the Coachella Valley. Garret serves as a key player in the sales and operations team ...