Produce organizations are seeking information related to the recent E. coli outbreak associated with leafy greens/romaine. Western Growers is encouraging member to participate in the survey here by February 14, 2018.
This incident has brought to light areas of concern with respect to the approach taken by the U.S. and Canadian governments and resulting media reports. The data collected will be used to substantiate these concerns and form the basis of a dialogue between the industry associations and our respective governments and other stakeholders.
This survey is being hosted by Western Growers, United Fresh, Produce Marketing Association, Leafy Green Marketing Agreement, Arizona Leafy Green Marketing Agreement, Grower Shipper Association and Canadian Produce Marketing Association.
Our goals include:
- Informing government on the overall impact this issue created
- Quantifying the economic impact the incident had on industry
- Illustrating the impact of vague messaging on customers and consumers
- Reinforcing the need for government to include industry when an issue looks to be significantly increasing in scope
Any information provided by individual organizations will be kept in the strictest confidence. No reference to any individual organization will be included in our communications. Data will be shared in aggregate.