On Friday, February 7, 2025, Western Growers and the Fresh Produce and Floral Council hosted an informational session on traceability regulation. The event offered valuable insights from industry leaders across the supply chain, covering both the progress made and the challenges faced in implementation. Sonia Salas, AVP of Science at Western Growers, presented an overview of FSMA regulations, with a specific focus on the traceability rule.

Western Growers has developed resources to support implementation and compliance with the rule, which can be accessed here. We also continue to support industry efforts, such as the Partnership for Food Traceability, and will provide updates as we approach the January 26, 2026, compliance deadline. Contact us if you have any questions or would like to share feedback on implementation challenges.