By Stephanie Metzinger
Manager, Communication, Western Growers
When iTradeNetwork formed in 1999, its mission was simple: to help companies in fresh perishables leave pen-and-paper ordering processes behind and embrace digital procurement. What started as a modest idea has now morphed into a sophisticated system that can construct a complete end-to-end story of a commodity’s path down the supply chain and include important information in that journey, such as product quality at different points and real-time issue management.