Why Developing Baseline Measures Is So Important

Today, I want to write about baseline measures: what they are, why they are useful, and why I think we sometimes get them slightly wrong. In 2022, Western Growers launched GreenLink®, a private data-sharing platform that helps the fresh produce industry learn from food safety data. Much of our work since then has come down to a few deceptively simple questions: What is normal? What is…