I wanted to pass along a recent story on agtech automation partnerships. It is a reminder that agtech channel partners are a great opportunity to help you sell your product, particularly in a new market. But they are also partners that need to be actively managed. Once the deal is signed, it just means the negotiation is done. It does not mean the partnership is destined for success. This…
(Before I start, I have to once again invite everyone to see one of the coolest event promo videos ever — thank you to my WG colleague Cory Lunde for his great editing work in putting this video together! If you are looking for something to get you fired up about AgTech automation — and ...