Posts By: Walt Duflock
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The New AgFunderNews AgriFoodTech Report is Here
It’s here! Yes, folks, last week was World Agri-Tech in San Francisco, and so once again that means that the team at AgFunderNews released their annual report Global AgriFoodTech Investment Report 2026, which goes in-depth (as always!) into the funding highlights and analysis of why things changed in 2025 and are likely to continue changing in 2026. I have had the chance to read the report for…
Welcome to the New Front Door for AgTech Startups – Thanks Plug and Play!
The WG Innovation team would like to offer a new front door for AgTech startups that want to talk to Western Growers members. I am excited to share the release of the new page that our partners at Plug and Play have put together: Western Growers Association | Startup Intake Form The Startup Intake Form is easy to complete. When you click through to the page, you press Start and it’s very…
Reservoir Farms Grand Opening Monday March 16!
We are excited to share that Monday was the Grand Opening for Reservoir Farms first location in Salinas. There were over 300 RSVPs as of last Friday and I am writing this before driving down for the Grand Opening, so we expect several hundred people to come by and support the launch. Salinas Mayor Dennis Donohue and Western Growers President and CEO Dave Puglia will be joining the event for…
Marketing for AgTech Startups is Getting a lot Harder
I talk to a lot of event teams, a lot of growers, and a lot of startups about events for a couple of reasons. First, I am always looking for clever new event hacks to help secure a new audience segment, new content segments that provoke audience curiosity that help get a crowd into a room, and new formats or tools that create additional engagement while at the show or before or after the live…