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Michelle Rivera
Western Growers, Communications Manager

E: [email protected]/P: 949.885.4778 EXT 4778 Michelle Rivera serves as the Communications Manager for Western Growers, where she is responsible for ensuring effective internal and external communications for Western Growers members, industry partners and consumers across all platforms. Michelle has more than 15 years of marketing and communications experience in various industries, including adtech, consumer products […]

Posts By: Michelle Rivera

Walt Duflock Talks the Future of California Ag with The Modern Acre Podcast

Walt Duflock, Senior Vice President of Innovation at Western Growers, joined The Modern Acre podcast (Episode 382) to discuss California’s pressing labor challenges. “We’re forecast to lose 32% of our state acreage—nine million acres—between 1997 and 2052. And we’re forecast to lose 51% of our farms,” Duflock shared during the podcast. Duflock brings a wealth of experience to…

Register Today: 2025 H-2A Stakeholder Meeting in Yuma, Arizona

Secure your spot today for the H-2A Stakeholder Meeting taking place on Jan. 15, 2025 in Yuma, Arizona. This one-day event brings together key players in the H-2A community. Hear directly from government officials and industry experts, including WG Sr. Vice President and General Counsel, Jason Resnick, as they share essential updates and insights on the latest developments regarding H-2A…

WG 2024 Annual Meeting Memories: Browse the Photo Album

Relive the highlights, memorable moments and connections from the Western Growers 98th Annual Meeting. Didn’t get to go this year? These photos will make you feel like you didn’t miss a beat. Visit www.wga.com/AM24photos to view the gallery. Thank you to everyone who helped make this gathering unforgettable. Looking forward to the next one? Save the date! The Western Growers 99th…

DPR Releases 2024-2028 Strategic Plan for Sustainable Pest Management and Transparency

The California Department of Pesticide Regulation (DPR) released its final 2024-28 Strategic Plan last week, which outlines measurable goals and objectives to support increased access to sustainable pest management alternatives, improved timelines for evaluating pesticide risks, strengthened statewide enforcement and increased transparency into the department’s priorities and…

Reminder: CDFA Pre-Proposals for 2025 FREP Grant Cycle Closes Soon

The California Department of Food and Agriculture (CDFA) is accepting pre-proposals for the 2025 Fertilizer Research and Education Program (FREP) grant cycle until Monday, Dec. 16, 2024. Pre-proposal submissions must align with at least one of the designated priority research areas and use the provided pre-proposal template. Detailed information about the 2025 FREP grant cycle, including…

Western Growers Releases Second Agtech Case Study

The Western Growers Center for Innovation and Technology (WGCIT) has published its second of an ongoing series of case studies, analyzing financial and operational impacts of various agtech equipment. In this case study, the CIT collaborated with Triangle Farms to share quantifiable data of the financial value of Stout Industrial Technology Inc.’s Smart Cultivator for the removal of weeds.…