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Michelle Rivera
Western Growers, Communications Manager

E: [email protected]/P: 949.885.4778 EXT 4778 Michelle Rivera serves as the Communications Manager for Western Growers, where she is responsible for ensuring effective internal and external communications for Western Growers members, industry partners and consumers across all platforms. Michelle has more than 15 years of marketing and communications experience in various industries, including adtech, consumer products […]

Posts By: Michelle Rivera

Protect PAGA Reforms by Voting No on SB 310

Western Growers, along with numerous allied organizations, strongly oppose SB 310 (Wiener), citing its potential to undermine the critical 2024 Private Attorneys General Act (PAGA) reforms enacted in 2024. These bipartisan reforms—SB 92 (Umberg) and AB 2288 (Kalra)—aimed to curb abuses in PAGA by reducing penalties for employers acting in good faith, expanding the right to cure violations…

WG Member Discount Available for 2025 Salinas Biological Summit

Tickets for the Salinas Biological Summit, scheduled for June 24-25, 2025, in Woodland, Calif., are available for purchase, and Western Growers members are eligible to purchase tickets at a discounted rate. Presented by Western Growers and Wharf42, the two-day Summit brings together local and international industry experts, agricultural businesses and innovators to share knowledge, insights…

Help Share Your Agriculture Story with the USDA

The U.S. Department of Agriculture (USDA) wants to help shine a light on the voices of growers across the country. As part of that effort, the USDA plans to regularly feature short video submissions from agricultural communities on its digital media platforms. This initiative will be ongoing, giving growers more opportunities to share their stories year-round. Western Growers encourages you…

Enhancing Food Safety with Testing Program Critical Control Points

The article is now available online, but not yet formally published. Western Growers led a recent article published in the Journal of Food Protection, introducing Testing Program Critical Control Points (TP-CCP). The TP-CCP framework complements existing food safety systems, such as Hazard Analysis and Critical Control Points (HACCP) and Hazard Analysis and Risk-Based Preventative Controls…

Reimagining Food Relief: The Power of Home Growers

What if every home gardener in America knew they could donate their surplus produce to a local food pantry? The impact would be transformative. Although achieving 100 percent awareness may not be realistic, even a fraction could move the needle on hunger and health in this country. Today, an estimated 62 million Americans grow food at home. If more of their surplus harvests found their way…

Berries, Borders and Business

Soren Bjorn, Driscoll's Growing up in Denmark, Soren Bjorn’s path to leading the world’s largest berry company might seem to be quite unexpected. Yet his journey to CEO of Driscoll’s is a testament to his curiosity and deep appreciation for the global food industry. A golf scholarship to Baylor University in Texas set things in motion—an opportunity made possible by a fellow Dane…

Western Grower & Shipper Magazine May/June Digital Edition is Available Now

View Digital Edition The May/June digital issue of the Western Grower & Shipper Magazine is available for online viewing here. The issue features the articles, “Mapping MAHA,” “H-2A Workers and Taxes: What H-2A Employers Need to Know,” “Have Pity for Regenerative Agriculture for Inadvertently Fighting a Two-Front War” and more. The cover article Spotlights Jacobs Farm…

Last Chance: Contribute to WG’s 2025 Compensation and Benefits Survey by May 16 for a Free Copy of Report

The 2025 Western Growers Compensation and Benefits Survey is still open for Western Growers member companies to contribute their compensation data. The last day to do this is Friday, May 16. All members who participate in the survey will not only receive a free copy but will also be entered to win a coveted Western Growers Stanley mug. The Compensation and Benefits Survey is vital for…

Paul W. Crout of Helena Agri-Enterprises Joins WGCIT for Lunch and Learn

The May Lunch and Learn event at the Western Growers Center for Innovation & Technology (WGCIT) featured an insightful conversation with Paul W. Crout, CCA, PCA, and the AGRIntelligence, Agronomy and Organics Manager for the Western Business Unit at Helena Agri-Enterprises, LLC (HAE). Crout humorously notes that he holds the longest title at HAE and has dedicated 26 years to the…

Sine Kerr Appointed as USDA State Director for Farm Service Agency in Arizona

U.S. Secretary of Agriculture Brooke Rollins announced the latest slate of presidential appointments for key Farm Service Agency (FSA) roles, one of which includes former Arizona State Senator Sine Kerr. "Kerr serves as State Executive Director for the Farm Service Agency in Arizona. Prior to joining USDA, Sine was first appointed, then elected to the Arizona State Senate serving from 2018 to…