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Michelle Rivera
Western Growers, Communications Manager

E: [email protected]/P: 949.885.4778 EXT 4778 Michelle Rivera serves as the Communications Manager for Western Growers, where she is responsible for ensuring effective internal and external communications for Western Growers members, industry partners and consumers across all platforms. Michelle has more than 15 years of marketing and communications experience in various industries, including adtech, consumer products […]

Posts By: Michelle Rivera

FDA Updates Small Entity Compliance Guide for Produce Safety Regulation

The U.S. Food and Drug Administration (FDA) has published an updated compliance guide for small food entities regarding the preharvest agricultural water requirements of the Food Safety Modernization Act (FSMA) Produce Safety Rule: “Standards for the Growing, Harvesting, Packing, and Holding of Produce for Human Consumption: What You Need to Know About the FDA Regulation: Small Entity…

Register Today for California Small Truck Fleet Virtual Focus Group

The California Small Truck Fleet Focus Group is looking for truck fleet owners and operators to share their expertise on topics that include operations, costs and industry news. The virtual focus group welcomes owners and operators of all sizes, whether you manage a small fleet of 20 or fewer trucks or are a current or former owner-operator. Topics of discussion will include: Trucking…

Become a Mentor with the WG Women Program

Western Growers Women, a program that prepares women for positions of leadership within WG member companies and the broader fresh produce industry, is seeking experienced mentors to inspire and guide the next generation of leaders in ag. This is a perfect opportunity for professionals who want to give back and make a positive impact on someone’s career, all while expanding their network and…

See Autonomous Farming Solutions in Action at FIRA USA 2024

Growers, innovators, scientists and investors are set to come together next month at the third annual FIRA USA, a three-day gathering of autonomous farming and agricultural robotics solutions. Scheduled for Oct. 22-24, 2024, in Woodland, Calif., FIRA USA highlights new and emerging technology in the global ag robotics sector. The event will showcase more than 35 robots demonstrating…

Register Today: Western Growers Leave Law Webinar on Sept. 24

Registration is now open for the Western Growers webinar on leave law requirements and disability accommodations in the workplace, brought to you by Western Growers Legal Resources and Western Growers University. This is a unique opportunity to build and refine human resource management skills around employee leave laws and the employer’s duty to provide a discrimination-free…

Western Growers Urges EPA to Reject California’s Advanced Clean Fleets Regulation 

IRVINE, CALIF. (Sept. 17, 2024) - Western Growers (WG) submitted comments to the Environmental Protection Agency (EPA) on Monday, urging it to deny the California Air Resources Board’s (CARB) request to fully implement its Advanced Clean Fleets (ACF) rule, which mandates the transition from diesel to zero-emission trucks and other vehicles. In its comments, WG stressed the significant lack…

Tric Robotics Going the Distance

It has been said time and again that the most successful agtech startups in the agriculture industry are those that listen to the growers. For Adam Stager, Founder and CEO of TRIC Robotics, it was a grower who planted the seed and encouraged him to relocate his startup from Delaware to the Central Coast in 2021. TRIC Robotics got their start by working with the largest strawberry grower in…

Sonny Rodriguez, the People’s Champion: Celebrating Western Growers’ 2024 Award of Honor Recipient

The remarkable evolution from apprentice to visionary is a tale as old as time, a story often told to inspire those looking to enhance their career paths or reinvigorate their lives. The recipient of this year’s Western Growers’ Award of Honor takes the myth and puts a human face on it. WG Board Member Sonny Rodriguez, the President and CEO of The Growers Company, has an inspiring legacy…

New Voices of the Valley: Peeling Back the Farmer’s Curtain with Chelsea Ketelsen from HMC Farms

In this week’s episode, Western Growers’ Julia Nellis and Michelle Rivera talk to special guest Chelsea Ketelsen, Vice President of Marketing from HMC Farms. Based out of Kingsburg, California, HMC Farms is a leading grower, packer and shipper of stone fruit and table grapes. Tune in this week as we peel back the farmer's curtain. We uncover surprising facts and stories about your…