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Michelle Rivera
Western Growers, Communications Manager

E: [email protected]/P: 949.885.4778 EXT 4778 Michelle Rivera serves as the Communications Manager for Western Growers, where she is responsible for ensuring effective internal and external communications for Western Growers members, industry partners and consumers across all platforms. Michelle has more than 15 years of marketing and communications experience in various industries, including adtech, consumer products […]

Posts By: Michelle Rivera

WG Member Discount Available for 2023 Organic Grower Summit

This year’s Organic Grower Summit will take place on Nov. 29-30, 2023 in Monterey, Calif., at the Hyatt Regency Monterey Hotel & Spa, and tickets are now available for purchase. Presented by Western Growers and the Organic Produce Network, the Organic Grower Summit is a must-attend event for growers looking to gain firsthand knowledge and information in areas ranging from agtech to food…

WG Member Profile: Fresh Kist Produce LLC

Fresh Kist Produce LLC | Member since 2000 The saying “there is strength in numbers” resonates with all of us. Fresh Kist Produce LLC was founded on this very principle of unity and collaboration and continues to embrace it as the foundation for its continued success. Headquartered in Guadalupe, Calif., Fresh Kist Produce was established in 2000 when a collective group of grower-shippers…

WG Director Profile: Bob Giragosian

Managing Partner of Kern Ridge Growers, LLC Director since 2022  |  Member since 1977  |  D-9 Kern County/Bakersfield While narratives of generational family farmworkers resonate within the ag industry, Bob Giragosian has independently charted his own unique path to achieve success. Bob began his agricultural career in Fresno, where he worked as a farm laborer throughout high school and…

Western Growers 2023 Annual Meeting: Event Highlights Preview

This year marks the 97th Western Growers Annual Meeting, which will be held at the beautiful Grand Hyatt Kauai Resort and Spa from Nov. 12-15, 2023. We hope you’re ready for a few days of captivating speakers, engaging panel discussions and a series of social events! Here’s a brief glimpse into the upcoming activities scheduled during the gathering: Sunday, November 12 5 p.m. –…

CDFA Now Accepting Proposals for 2024 Specialty Crop Block Grant Program

The California Department of Food and Agriculture (CDFA) is accepting proposals for the 2024 Specialty Crop Block Grant Program (SCBGP), with a submission deadline of Thursday, Sept. 7, 2023, at 5 p.m. PT. The SCBGP funds projects that enhance the competitiveness of California specialty crops. Grant amounts for the program range from $100,000 to $500,000 per project, and the maximum grant…

WGCIT Hosts August Lunch and Learn Session with Coastline Family Farms’ Larry Cox

The Western Growers Center for Innovation and Technology (WGCIT) welcomed Owner Larry Cox from Coastline Family Farms as the speaker for its August Lunch and Learn event. For the representatives in attendance, Cox spoke about his expansion from farming in the desert to Mexico, Salinas and Oregon. He also talked about the insights he gained from his own father, a farmer in the Imperial Valley,…

See Autonomous Farming Solutions in Action at FIRA USA 2023

Growers, innovators, scientists and investors are set to come together next month at the second edition of FIRA USA, a three-day gathering of autonomous farming and agricultural robotics solutions. The event will take place at the Salinas Sports Complex on Sept. 19-21. During the event, attendees can expect a showcase of robotic farming solutions, exhibitions, presentations, panel discussions…

Food Safety by the Numbers

Food safety has been a top priority for Western Growers, its members, consumers and the entire food industry for decades. Our industry has made significant progress in improving food safety, and these efforts will continue to evolve as new challenges in our industry arise. Our goal is to ensure a safe and secure food supply and healthy crops for as long as people need to eat. Did you know ……