Michelle Rivera
Western Growers, Communications Manager
E: [email protected]/P: 949.885.4778 EXT 4778 Michelle Rivera serves as the Communications Manager for Western Growers, where she is responsible for ensuring effective internal and external communications for Western Growers members, industry partners and consumers across all platforms. Michelle has more than 15 years of marketing and communications experience in various industries, including adtech, consumer products […]
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Ag Groups Call on Senate to Deliver Critical Tax Relief
Western Growers, along with more than 40 agricultural organizations have come together to urge swift Senate action on a new tax package that could bring meaningful relief to farmers, ranchers and rural businesses across the country. In a letter sent to Senate Majority Leader John Thune, Majority Whip John Barrasso and Senate Finance Committee Chairman Mike Crapo, these groups expressed strong…
Lawmakers Support Invasive Species Protections for Specialty Crops
Members of Congress from key agricultural states, led by Congressman Doug LaMalfa (CA-1) have joined together to urge the U.S. Department of Agriculture (USDA) to prioritize protections for America’s specialty crops. In a joint letter addressed to USDA Secretary Brook Rollins, lawmakers highlighted the urgent need to bolster efforts against invasive pests and diseases that threaten the…
CFWC Executive Director Mike Wade to Step Down After 26 Years
The California Farm Water Coalition (CFWC) announced that longtime Executive Director Mike Wade will be stepping down in February 2026. Wade has led the organization since 1998 and has played a pivotal role in expanding public education and outreach efforts around the importance of reliable water supplies for California agriculture. “It has been exciting to see the growth and success the…
CA Grown Launches Experience California Agriculture Website to Boost Agritourism
California Grown, an initiative of the California Department of Food and Agriculture (CDFA), has introduced a new digital platform designed to showcase the state’s diverse agritourism opportunities. Experience California Agriculture connects visitors with California’s rich farming heritage and offers a comprehensive guide to u-pick farms, vineyard tours, farm stays, farm-to-table dining and…