Michelle Rivera
Western Growers, Communications Manager
E: [email protected]/P: 949.885.4778 EXT 4778 Michelle Rivera serves as the Communications Manager for Western Growers, where she is responsible for ensuring effective internal and external communications for Western Growers members, industry partners and consumers across all platforms. Michelle has more than 15 years of marketing and communications experience in various industries, including adtech, consumer products […]
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Register for Upcoming Invasive Fruit Fly Virtual Meeting on March 5
The California Department of Food and Agriculture (CDFA), in collaboration with the U.S. Department of Agriculture (USDA) and local County Agricultural Commissioners, will be hosting a virtual industry meeting on March 5 from 3 p.m. to 4:30 p.m. to provide the latest updates on invasive fruit fly populations in California. Participants will hear directly from CDFA officials about the latest…
WG Mourns the Passing of Former Board Member Verne Crookshanks
The Western Growers Family of Companies mourns the passing of industry veteran and former WG board member Verne Crookshanks, who passed away on Feb. 15, 2025. A highly-respected figure in the fresh fruit industry, Verne had a decades-long career marked by leadership and service. Verne co-founded Venida Packing in 1977, where he served as General Manager for 33 years. Under his leadership,…
DPR Releases SprayDays Information Sheet for Growers and Pesticide Applicators
The California Department of Pesticide Regulation (DPR) has released a new resource ahead of the launch of SprayDays California, the state’s restricted material pesticide application notification system. This resource is designed to provide key information to growers and pesticide applicators as they prepare for the system’s rollout. The SprayDays Information Sheet for Growers and…
Western Growers’ Updated 2025 Personnel Procedures Manual Now Available
Staying compliant with agricultural labor laws can be challenging, but the 2025 Personnel Procedures Manual (PPM) is here to help. Designed for HR professionals and managers, this updated guide ensures your organization remains compliant with evolving California and Arizona labor laws. This comprehensive digital resource includes expert insights, sample forms, checklists and essential…
WG’s Jeana Cadby Graduates from CA Ag Leadership Class 53: Advancing Leadership in Agriculture
The California Agricultural Leadership Foundation (CALF) celebrated the commencement of Class 53 on Saturday, February 8, in Fresno, Calif. This event marked the end of an intensive leadership training journey for fellows representing the ag industry throughout California. Jeana Cadby, Environment and Climate Director at Western Growers, was selected as one of 24 fellows to join the 53rd…
Employers Urged to Complete Critical Survey to Help Shape the Future of California’s Ag Workforce
The Specialty Crop Ag Workforce Development Program is conducting a critical employer survey to help shape workforce training programs that meet California’s specialty crop industry needs. California’s agricultural success depends on a skilled workforce to supply the U.S. and global markets with high-quality specialty crops. But the industry is evolving—embracing new technology,…