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Michelle Rivera
Western Growers, Communications Manager

E: [email protected]/P: 949.885.4778 EXT 4778 Michelle Rivera serves as the Communications Manager for Western Growers, where she is responsible for ensuring effective internal and external communications for Western Growers members, industry partners and consumers across all platforms. Michelle has more than 15 years of marketing and communications experience in various industries, including adtech, consumer products […]

Posts By: Michelle Rivera

FDA Publishes Final Rule for Food Traceability

The United States Food and Drug Administration (FDA) announced its final rule this week in establishing traceability recordkeeping requirements for those who manufacture, process, pack, or hold certain foods, including leafy greens, nut butters, fresh-cut fruits and vegetables and ready-to-eat deli salads, for inclusion on the Food Traceability List (FTL). The requirements established in…

WGCIT Hosts November “Lunch and Learn” Session with Driscoll’s Matthew Hoffman

The Western Growers Center for Innovation and Technology (WGCIT) hosted its November “Lunch and Learn” series on Nov. 15 with speaker Matthew Hoffman, PhD, Plant Health Technology Lead of Research and Development with Driscoll’s. Nearly 15 startups attended the session, where Hoffman spoke on his area of concentration in technology and outreach program leadership at ...

Register for the Sustainable Nutrient Management & Soil Health Field Day

Register today for the Sustainable Nutrient Management & Soil Health Field Day, which will be held on Friday, December 9. Items on the agenda include climate-smart nutrient management, co-composed biochar application, the latest developments in measuring and assessing soil health and avenues for improving nitrogen recycling in vegetable production. EVENT DETAILS What: Sustainable Nutrient…

Western Growers Joins Effort Asking Congress to Reaffirm Pesticide Preemption

More than 330 agricultural and environmental stakeholder groups called on Congress in a letter sent on Nov. 14 to reaffirm that states will not impose pesticide regulation in a manner that contradicts federal findings. Signers of the letter, which includes Western Growers, expressed their concern that some states have begun to regulate pesticides in a ...

WG Member JV Smith Hosts Senator Kyrsten Sinema for Farm Tour and Roundtable

Arizona Sen. Kyrsten Sinema toured JV Smith Farms in Yuma this week, hosted by Western Growers member and former Board Chair Vic Smith, CEO of JV Smith Companies, for a chance to see cutting-edge technologies used by farmers in the field. In particular, the tour focused on technologies employed by JV Smith, including Carbon Robotics’ ...

Western Growers Continues to Engage on California Department of Pesticide’s Proposed Notification System

Western Growers has provided comments on the California Department of Pesticide Regulation’s (DPR) proposed design elements for its statewide Pesticide Application Notification System. In 2021-2022, California’s state budget allocated $10 million to the DPR to begin the development of a statewide system that provides information to the public about pesticides being used in their areas.…

Western Growers 2022 Annual Meeting Recap

Last week, several hundred farmers and produce industry stakeholders gathered at The Venetian Resort in Las Vegas for the Western Growers 2022 Annual Meeting. The four-day event was filled with top-of-the-line educational sessions, exciting networking and social events and compelling keynote addresses. Below were a few of this year’s highlights: Keynote speakers, including Admiral William…

Save the Date for the 2023 Western Growers Annual Meeting

We are pleased to announce the 97th Western Growers Annual Meeting will be held at the Grand Hyatt Kauai Resort & Spa November 12-15, 2023. Attended by key decisionmakers from Western Growers member companies, the Annual Meeting brings growers, shippers and processors together with allies and suppliers in the fresh produce industry. Be sure to ...

Register for the Desert Agriculture Research Symposium on Nov. 16

Registration is now open for the Desert Agriculture Research Symposium, held by the Yuma Center of Excellence for Desert Agriculture. The symposium brings together desert agriculture industry professionals with the goal of stimulating conversations about how researchers can best apply their expertise to the desert growing system and form effective collaborations that lead to new ...

Save the Date: 2023 Salinas Biological Summit June 20-21

Western Growers and global agritech consultancy Wharf42 are pleased to announce the 2023 Salinas Biological Summit will be held on June 20-21 in Salinas, Calif. The two-day summit will bring together growers, scientists, researchers, startups, investors and industry experts from all over the word to discuss international solutions for improving soil and plant health, address ...

Western Growers’ Dennis Donohue Leads Panel on Emerging Tech at Gowan Global Gathering

The Gowan Company celebrated its 60th anniversary last week at the Gowan Global Gathering, where Dennis Donohue, Executive Director of the Western Growers Center for Innovation and Technology, lead a panel on Emerging Tech. An estimated 600 attendees gathered at the event, which was hosted at Gowan’s headquarters in Yuma, Arizona. Gowan Group is a ...

Western Growers Mourns the Passing of Tom D. Bengard

The Western Growers Family of Companies mourns the passing of former board member Tom D. Bengard, patriarch of Bengard Ranch and a beloved agricultural industry veteran. Tom came from a family of true agricultural pioneers in the Salinas Valley. His grandparents, James Bardin and Wes Eade, journeyed to California in the late 1800s in search ...