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Michelle Rivera
Western Growers, Communications Manager

E: [email protected]/P: 949.885.4778 EXT 4778 Michelle Rivera serves as the Communications Manager for Western Growers, where she is responsible for ensuring effective internal and external communications for Western Growers members, industry partners and consumers across all platforms. Michelle has more than 15 years of marketing and communications experience in various industries, including adtech, consumer products […]

Posts By: Michelle Rivera

WGCIT Sponsor: Nutrien Ag Solutions

For most professionals involved in agriculture, they say ag is in their blood. For Carson Britz, his family started out in agriculture as a crop retailer in the 1940s. After working a number of years in areas that include production, growing, processing, food safety, R&D and ag tech, he’s come full circle, and is now the Senior Manager of Sustainable Ag in the Western U.S. region for…

WGCIT Resident: Carbon Robotics

When the majority of Americans think about robotics and artificial intelligence, one of the last things that comes to mind right now is the farming industry. But Paul Mikesell, Founder and CEO of Seattle-based Carbon Robotics, is looking to change that. Founded in 2018, Carbon Robotics is an agricultural startup that builds innovative tools that provides farmers with precise and cost-effective…

How California Let Arizona Take the Driver’s Seat When It Comes to Using Autonomous Farm Vehicles

California is the top agriculture-producing state in the U.S., according to the U.S. Dept. of Agriculture. But when it comes to autonomous vehicle ecosystem superiority, Arizona has not only taken a front seat—it’s also become the driver. The state has deployed a pro-business approach that has made it the hub for businesses in autonomous technology—and it’s now enjoying all the spoils…

Upon His Retirement, the Western Growers Family of Companies Celebrates David Zanze’s 38 Years of Service

When you start a new job with a company, the last thing you’re thinking about is the legacy you’ll be leaving behind. Rather, you may be thinking about how you’ll fit in with your new colleagues and hoping you’ll be successful in your new role, among others. When David Zanze joined Western Growers Family of Companies (WGFC) in the mid-‘80s, he was just excited to jump at the…

WG Women Profile: Marisol Moreno

Marisol Moreno, Controller at Allied Potato Not too many people can say that the owner of their company made them a sandwich, but that’s exactly what happened to recent WG Women Certificate of Completion honoree Marisol Moreno when she discovered her passion for agriculture. At the time, she was working for a table grapes company as a senior accountant and was told she’d need to cover for…

WG Director Profile: Chad Amaral, D’Arrigo Bros. Co. of California

Chad Amaral, D’Arrigo Bros. Co. of California, Salinas, Calif. Director since 2022  |  Member since 1937  |  D-11 Monterey County D’Arrigo California will be celebrating 100 years of business in 2023, and Chad Amaral, Vice President of Sales and Business Development for D’Arrigo and newly elected Western Growers Board Member, has been with the company for 25 of them. Amaral…

WG Women Profile: Marisol Moreno, Controller at Allied Potato

Not too many people can say that the owner of their company made them a sandwich, but that’s exactly what happened to Marisol Moreno when she discovered her passion for agriculture. At the time, she was working for a table grapes company as a senior accountant and was told she’d need to cover for the ...

How California Let Arizona Take the Driver’s Seat When It Comes to Using Autonomous Farm Vehicles

California is the top agriculture-producing state in the U.S., according to the U.S. Dept. of Agriculture. But when it comes to autonomous vehicle ecosystem superiority, Arizona has not only taken a front seat—it’s also become the driver. The state has deployed a pro-business approach that has made it the hub for businesses in autonomous technology—and ...

Upon His Retirement, the Western Growers Family of Companies Celebrates David Zanze’s 38 Years of Service

When you start a new job with a company, the last thing you’re thinking about is the legacy you’ll be leaving behind. Rather, you may be thinking about how you’ll fit in with your new colleagues and hoping you’ll be successful in your new role, among others. When David Zanze joined Western Growers Family of ...

WGCIT Resident: Carbon Robotics

When the majority of Americans think about robotics and artificial intelligence, one of the last things that comes to mind right now is the farming industry. But Paul Mikesell, Founder and CEO of Seattle-based Carbon Robotics, is looking to change that. Founded in 2018, Carbon Robotics is an agricultural startup that builds innovative tools that ...

WGCIT Sponsor: Nutrien Ag Solutions

For most professionals involved in agriculture, they say ag is in their blood. For Carson Britz, his family started out in agriculture as a crop retailer in the 1940s. After working a number of years in areas that include production, growing, processing, food safety, R&D and ag tech, he’s come full circle, and is now ...

Highlights from the 2022 Western Growers Annual Meeting

The 96th Western Growers Annual Meeting continued its long tradition of being the marquee event in the fresh produce industry. Over four days in early November, hundreds of growers and industry stakeholders gathered at The Venetian Resort in Las Vegas to strengthen the bonds that contribute to our continued collective success. The Annual Meeting also ...

Director Profile: Chad Amaral, D’Arrigo Bros. Co. of California

D’Arrigo California will be celebrating 100 years of business in 2023, and Chad Amaral, Vice President of Sales and Business Development for D’Arrigo and newly elected Western Growers Board Member, has been with the company for 25 of them. Amaral recently attended his first WG board meeting at this year’s 96th Western Growers Annual Meeting. ...