Michelle Rivera
Western Growers, Communications Manager
E: [email protected]/P: 949.885.4778 EXT 4778 Michelle Rivera serves as the Communications Manager for Western Growers, where she is responsible for ensuring effective internal and external communications for Western Growers members, industry partners and consumers across all platforms. Michelle has more than 15 years of marketing and communications experience in various industries, including adtech, consumer products […]
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There and Back Again with Kristen Smith Eshaya
When Kristen Smith Eshaya thinks back to her childhood in Yuma, Ariz., some of her most vivid memories aren’t of fields or tractors; instead, they’re of the coolers at her family’s farm. “I remember seeing the cooler a lot more than the farms,” she recalled with a laugh. “It was always fun to go in there, especially on hot days.” Those early experiences gave her a first look…
Live Oak Farms: 100 Years in the Making
Rows of tomato vines and bell peppers at Live Oak Farms have been catching the morning light in a scene that has been repeating itself every summer for nearly 100 years. But between all the rows of vegetables is a story that begins across the ocean, where a young farmer named Marino Giampaoli dreamed of building a new life. In 1926, Marino Giampaoli emigrated to the U.S. from Lucca, Italy. It…
Western Growers Plays Key Role in California’s 2024/2025 Specialty Crop Workforce Development Push
The California Department of Food and Agriculture (CDFA) released its 2024/2025 Specialty Crop Workforce Program Report, highlighting collaborations aimed at building a more skilled, tech-savvy agricultural workforce. Among the key partners is Western Growers, which has played a significant role in advancing the program’s technology and training initiatives. The report underscores how…
Western Growers Releases Third Agtech Case Study
The Western Growers Center for Innovation and Technology (WGCIT) has published its third of an ongoing series of case studies, analyzing the real grower costs and savings associated with the installation of an automated irrigation management system on 400 acres of processing tomatoes at Terranova Ranch. Faced with mounting water and labor pressures, Terranova Ranch has turned to smart…
Western Grower & Shipper Magazine November/December Digital Edition is Available Now
View Digital Edition The November/December digital issue of the Western Grower & Shipper magazine is available for online viewing. The issue features the articles, "Innovation Determination," "Introducing the Sustainable Produce Packaging Alignment Initiative (SPPA)" and "Finally, a Real Break for Agriculture." You can also read President and CEO Dave Puglia’s column, “A Moth, A…
CAP University Offers Free Virtual Learning Session to Explore Challenges Facing Colorado River
Policy, science and water management enthusiasts are set to gather for “CAP University: Deeper Dive on the Status of the Colorado River,” a free virtual event aiming to shed light on the critical issues confronting one of the Southwest’s most essential water sources. This session will provide information and updates on the status of the post-2026 negotiations, Colorado River conditions,…
Registration Open for the Organic Grower Summit on Dec. 3-4
Registration is now open for the 2025 Organic Grower Summit, taking place Dec. 3-4, 2025, at the Hyatt Regency Hotel in Monterey, Calif. Co-hosted by Western Growers and Farm Progress, the Organic Grower Summit brings together producers and suppliers to explore the latest advancements and trends in organic farming. This annual event provides a valuable opportunity for industry experts to…
Exclusive FIRA USA 2025 Perks: Free for Growers, Discounts for WG Members
The fourth annual FIRA USA event is scheduled for Oct. 21-23, 2025, in Woodland, Calif., and growers can attend for free. Additionally those who are part of the WG network can use promo code WGAMEMBERS50 to receive a 50 percent discount. FIRA USA is described as the greatest and only three-day event for autonomous farming and agricultural robotics solutions, where industry leaders in ag…