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Michelle Rivera
Western Growers, Communications Manager

E: [email protected]/P: 949.885.4778 EXT 4778 Michelle Rivera serves as the Communications Manager for Western Growers, where she is responsible for ensuring effective internal and external communications for Western Growers members, industry partners and consumers across all platforms. Michelle has more than 15 years of marketing and communications experience in various industries, including adtech, consumer products […]

Posts By: Michelle Rivera

The Agricultural Expert Panel Meeting Regarding Fertilizer Applications for Irrigated Agriculture Needs Your Input

The State Water Resources Control Board (State Water Board) will hold two public working group sessions for the Second Statewide Agricultural Expert Panel this October. The sessions are scheduled for Monday, Oct. 13, 2025, from 3:00 p.m. to 6:00 p.m. and Wednesday, Oct. 22, 2025, from 3:00 p.m. to 6:00 p.m. The agenda for Monday, Oct. 13 has been set and can be viewed here. The meetings…

Register Today: Harvest Automation Tech Exploration Virtual Event

Save the date! Western Growers has partnered with Plug and Play to spotlight one of the most pressing challenges facing agriculture today: harvest automation. Join us on Thursday, October 9, 2025, for an online event, Harvest Automation Tech Exploration, where industry leaders and innovators will showcase solutions that can help growers reduce costs, address labor shortages and move closer…

Western Growers’ Ben Palone Joins Expert Panel to Discuss Automation in Agriculture

Save the date! Western Growers’ Ben Palone, Senior Director of Automation and Commercialization, will join a panel of industry leaders for the upcoming Farm Foundation Forum: Automation for a Resilient Future for Agriculture on Thursday, Sept. 18, 2025, at 9 a.m. CST / 7 a.m. PST. The two-hour virtual forum will examine the transformative potential of automation across the U.S. food and…

Action Needed: CalRecycle SB 54 Permanent Regulations Open for Public Comment

CalRecycle has released its proposed permanent regulations under the SB 54 Plastic Pollution Prevention and Packaging Producer Responsibility Act. The 166-page document will have varying impacts on businesses depending on their business model. What Members Need to Know Each business should have its legal team review the regulations to determine whether to register under the program. If…

Jermey Siegel to Deliver Keynote Address at Western Growers 99th Annual Meeting Chair’s Lunch

Jeremy Siegel, a world-renowned expert on the economy and financial markets, will be keynote speaker at the Chair’s Lunch during the Western Growers 99th Annual Meeting, taking place from Nov. 9-12 at the Hotel Del Coronado in Coronado, Calif. Siegel will be discussing the state of the economy and the impact of administration policy on the U.S. and global economy. Siegel is the Russell…

Heather Mulholland Talks Citrus Roots and Future Fruit

As a fourth-generation citrus grower, Heather Mulholland’s earliest memories are steeped in the scent of oranges and time spent picking fruit with her grandfather. “In the beginning, it was just for fun,” she said. “I’d go out and pick oranges just to eat them.” But even as a child, she understood that this wasn’t just a backyard orchard—it was a full-fledged farming operation…

New Voices of the Valley: Six Generations of Farming in California’s Central Valley

On the latest episode of Voices of the Valley, Western Growers hangs out with Cannon Michael, President and CEO of Bowles Farming Company, and the sixth generation to run his family’s farm. Cannon takes us behind the scenes of a truly unique operation that grows everything from tomatoes and melons to pistachios and cotton, while also caring for thousands of acres of wildlife habitat. Cannon…