Michelle Rivera
Western Growers, Communications Manager
E: [email protected]/P: 949.885.4778 EXT 4778 Michelle Rivera serves as the Communications Manager for Western Growers, where she is responsible for ensuring effective internal and external communications for Western Growers members, industry partners and consumers across all platforms. Michelle has more than 15 years of marketing and communications experience in various industries, including adtech, consumer products […]
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The Agricultural Expert Panel Meeting Regarding Fertilizer Applications for Irrigated Agriculture Needs Your Input
The State Water Resources Control Board (State Water Board) will hold two public working group sessions for the Second Statewide Agricultural Expert Panel this October. The sessions are scheduled for Monday, Oct. 13, 2025, from 3:00 p.m. to 6:00 p.m. and Wednesday, Oct. 22, 2025, from 3:00 p.m. to 6:00 p.m. The agenda for Monday, Oct. 13 has been set and can be viewed here. The meetings…
Register Today: Harvest Automation Tech Exploration Virtual Event
Save the date! Western Growers has partnered with Plug and Play to spotlight one of the most pressing challenges facing agriculture today: harvest automation. Join us on Thursday, October 9, 2025, for an online event, Harvest Automation Tech Exploration, where industry leaders and innovators will showcase solutions that can help growers reduce costs, address labor shortages and move closer…
Western Growers’ Ben Palone Joins Expert Panel to Discuss Automation in Agriculture
Save the date! Western Growers’ Ben Palone, Senior Director of Automation and Commercialization, will join a panel of industry leaders for the upcoming Farm Foundation Forum: Automation for a Resilient Future for Agriculture on Thursday, Sept. 18, 2025, at 9 a.m. CST / 7 a.m. PST. The two-hour virtual forum will examine the transformative potential of automation across the U.S. food and…
Exclusive FIRA USA 2025 Perks: Free for Growers, Discounts for WG Members
The fourth annual FIRA USA event is scheduled for Oct. 21-23, 2025, in Woodland, Calif., and growers can attend for free. Additionally those who are part of the WG network can use promo code WGAMEMBERS50 to receive a 50 percent discount. FIRA USA is described as the greatest and only three-day event for autonomous farming and agricultural robotics solutions, where industry leaders in ag…
Action Needed: CalRecycle SB 54 Permanent Regulations Open for Public Comment
CalRecycle has released its proposed permanent regulations under the SB 54 Plastic Pollution Prevention and Packaging Producer Responsibility Act. The 166-page document will have varying impacts on businesses depending on their business model. What Members Need to Know Each business should have its legal team review the regulations to determine whether to register under the program. If…
Jermey Siegel to Deliver Keynote Address at Western Growers 99th Annual Meeting Chair’s Lunch
Jeremy Siegel, a world-renowned expert on the economy and financial markets, will be keynote speaker at the Chair’s Lunch during the Western Growers 99th Annual Meeting, taking place from Nov. 9-12 at the Hotel Del Coronado in Coronado, Calif. Siegel will be discussing the state of the economy and the impact of administration policy on the U.S. and global economy. Siegel is the Russell…
Heather Mulholland Talks Citrus Roots and Future Fruit
As a fourth-generation citrus grower, Heather Mulholland’s earliest memories are steeped in the scent of oranges and time spent picking fruit with her grandfather. “In the beginning, it was just for fun,” she said. “I’d go out and pick oranges just to eat them.” But even as a child, she understood that this wasn’t just a backyard orchard—it was a full-fledged farming operation…
New Voices of the Valley: Six Generations of Farming in California’s Central Valley
On the latest episode of Voices of the Valley, Western Growers hangs out with Cannon Michael, President and CEO of Bowles Farming Company, and the sixth generation to run his family’s farm. Cannon takes us behind the scenes of a truly unique operation that grows everything from tomatoes and melons to pistachios and cotton, while also caring for thousands of acres of wildlife habitat. Cannon…
WG Survey Seeks Grower Input on Mexico and Canada Trade
If your company has business in Mexico and/or Canada, or general interest in the United States-Mexico-Canada Agreement (USMCA), please respond to this Western Growers Trade Survey with your feedback. Why take this Survey? Western Growers advocates for fair market access and standards for our member products. This year, the Trump Administration will review and likely demand revisions to the…
Western Growers 2025 Compensation and Benefits Survey Now Available for Purchase
The most in-depth look at California and Arizona specialty crop compensation data is here. The 2025 Compensation and Benefits Survey delivers critical insights for HR professionals and executives focused on attracting and retaining top talent. This year’s report features base pay, bonus and total compensation data for 130 unique job titles and includes data for executive, sales and…
Western Growers Helps Sponsor Eighth Safe Fruits and Veggies Farm Tour for Alliance for Food and Farming
The Alliance for Food and Farming (AFF) held its eighth Safe Fruits and Veggies Farm Tour on August 4–6, welcoming a group of registered dietitians, nutrition writers and social media influencers to California’s Salinas Valley. The tour featured visits to strawberry and vegetable farms, including stops at Naturipe Berry Growers and D’Arrigo California, where participants learned about…
State Water Board to Host Second Statewide Agricultural Expert Panel Kick-Off Meetings in August
The California State Water Resources Control Board (State Water Board) will convene the Second Statewide Agricultural Expert Panel with two upcoming meetings scheduled for: Friday, August 8, 2025 Thursday, August 14, 2025 Time: 10:00 a.m. to 4:00 p.m. Location: Sacramento (in-person) and via Zoom The kick-off meeting on August 8 will focus on evaluating data currently collected…
Don Cameron Testifies on Ag Innovation at House Ag Committee Hearing
At Tuesday’s House Agriculture Committee hearing titled “Past Breakthroughs and Future Innovations in Crop Production,” Don Cameron, Vice President and General Manager of Terranova Ranch Inc. and Western Growers Board Member, delivered testimony highlighting the challenges and opportunities facing agriculture on the front lines of food production. Cameron was introduced by Rep. Jim…
July 31 Deadline Approaches for CDFA’s Fertilizer Inspection Advisory Board TASC
If you’re interested in helping shape California’s approach to fertilizer research and water efficiency, now’s your chance. The deadline to apply for two open seats on the California Department of Food and Agriculture’s (CDFA) Fertilizer Inspection Advisory Board’s Technical Advisory Subcommittee is July 31, 2025. This panel plays a key role in reviewing projects funded by the…
New Voices of the Valley: Picking Memories at Tanaka Farms
Nestled in the heart of Irvine, Calif., Tanaka Farms is more than just a working farm—it’s a living story of resilience, tradition and community. In this episode of Voices of the Valley, Western Growers’ Cory Lunde talks to fourth-generation farmer Kenny Tanaka. Join us as we dig into the farm’s rich history, the vibrant “you-pick” experiences that let visitors harvest their own…
SCFBA Secures Major Wins for Growers
Western Growers is celebrating a series of hard-fought victories that marked a transformative moment for America’s specialty crop industry. The Specialty Crop Farm Bill Alliance (SCFBA), co-chaired by Western Growers President and CEO Dave Puglia, first convened in 2022 with a clear mission: to establish farm bill priorities that would bolster the long-term competitiveness of specialty crop…
CDFA Specialty Crop Block Grant Finishes Strong
The Specialty Crop Block Grant Program (SCBGP), a multi-year initiative funded by the California Department of Food and Agriculture (CDFA) and spearheaded by Western Growers, has officially concluded. The program funded by the grant, called the Next Gen Ag Worker program, launched in January 2022 with an initial award of $746,291. It was bolstered by an additional $150,000 in July 2023. The…
Nutrien Ag Solutions: Strategic Financing for Stronger Yields
In today’s ever-changing agricultural landscape, securing the right financing can be just as critical as choosing the right seed, fertilizer or crop protection products. Growers need access to capital that aligns with their agronomic plans so they can invest in the latest innovations without straining cash flow. For many growers, access to reliable and flexible credit is critical to…
Western Grower & Shipper Magazine July/August Digital Edition is Available Now
View Digital Edition The July/August digital issue of the Western Grower & Shipper magazine is available for online viewing. The issue features the articles, "Give this Senator a Chance," "Payer Beware: California Court Confirms Risk of Fraud Falls on the Party Best Positioned to Prevent It," and "The Cost of Success," as well as the cover story "Field of Dreams: How T&A…