Western Growers Sponsors Sixth Annual AFF Safe Fruits & Veggies Farm Tour

August 30th, 2023

Western Growers is proud to have sponsored the sixth annual Safe Fruits & Veggies Farm Tour hosted by the Alliance for Food and Farming (AFF) last week in Monterey, California. The tour brought together a diverse group of guests, including registered dietitians, health and nutrition writers, and wellness influencers who share a passion for fostering healthy relationships with food and produce. During the tour, participants engaged with industry leaders from Taylor Farms, Earthbound Farm, and California Giant Berry Farms. They delved into topics ranging from leafy greens and berries, to robotics in agriculture, food safety practices, and the intricate journey of bringing produce from the fields to our kitchens and ultimately our tables.

Among this year’s distinguished guests were Mascha Davis, Maya Feller, Amy Gorin, Rachael Hartley, Malina Malkani, Andrea Mathis, Marisa Moore, Kylie Sakaida, and Lauren Twigge. These accomplished women have made significant contributions to reputable media platforms such as the Today Show, Good Morning America, the New York Times, and more. With millions of followers combined across their social media platforms, their collective influence is far-reaching and extends beyond mainstream media.

In addition to Western Growers, other sponsors of the AFF tour included California Giant Berry Farms, the California Strawberry Commission, Earthbound Farms, the Grower Shipper Association of Central California, and the International Fresh Produce Association. The tour also benefited from the insightful expertise of Dr. Trevor Suslow and Dr. Carl Winter from UC Davis, both renowned experts in food safety, regulation, and toxicology.

This tour’s enduring value lies in its ability to offer industry insiders a consumer perspective, while also enlightening consumers about the realities of produce cultivation.

Ocean Mist Farms featured in ‘America’s Heartland’

August 30th, 2023

The folks in Castroville, Calif., couldn’t be prouder of their town’s culinary treasure. When this delicious veggie snagged the title of California’s official vegetable in 2013, it put Castroville on the map for good reasons.

“We’re stewards of the land. We’ve been in business nearly 100 years growing in California, and we plan to continue that legacy,” says Chris Drew, President and CEO of Ocean Mist Farms.

In 1924, a group of family farmers opened shop and started Ocean Mist Farms. Fast forward to today, Ocean Mist is the largest growers of fresh artichokes in the United States. Thanks to the special climate in Monterey County, they are also able to grow asparagus, broccoli, brussel sprouts, celery, cilantro, kale, leaf lettuce, and plenty more.

Check out the episode by clicking here.

Episodes of “America’s Heartland” can be viewed on your area’s PBS station – check your local listings for exact date and time; more than 90 percent of all PBS stations in the country carry the show – as well as on PBS.org; the PBS standalone app; “America’s Heartland’s” website and YouTube; as well as weekly on RFD-TV. “America’s Heartland” is a production of Sacramento’s PBS KVIE.

The NLRB Brings Back “Quickie” Elections

August 31st, 2023

On August 24, 2023, the National Labor Relations Board (NLRB) issued a Final Rule that marks a significant shift in the landscape of labor relations in the United States. This rule, set to take effect on December 26, 2023, dramatically shortens union election processes, prompting heated debates between labor and management interests.

In 2014, during the Obama administration, significant changes were made to expedite elections, eliminating a 25-day waiting period and earning the monikers “ambush” or “quickie” election rules. However, in 2019, under President Trump’s leadership, the NLRB relaxed several deadlines and expanded pre-election briefings, leading to a lengthier election timeline.

The NLRB’s recent Final Rule, under the Biden administration, represents a decisive departure from the 2019 regulations. Its primary aim is to restore the quick resolution of representation cases, emphasizing speed and efficiency. Key changes include:

  1. Shortened Pre-Election Hearings: Pre-election hearings will now open eight calendar days after the Notice of Hearing is served, down from the previous 14 business days.
  2. Limited Disputes in Pre-Election Hearings: The pre-election hearing will focus solely on whether a question of representation exists, excluding disputes regarding individual eligibility or inclusion in an appropriate unit.
  3. Changes to Statement of Position: The non-petitioning party (typically the employer) must file their Statement of Position within seven calendar days of receiving the Notice of Hearing. The petitioner need only respond orally at the hearing’s start.
  4. Postponement Challenges: Obtaining an extension for filing the Statement of Position will now require demonstrating “extraordinary circumstances.”
  5. Quickened Election Date: The Final Rule removes the 20-day post-decision waiting period for an election, aiming to schedule the vote as soon as practicable.

In essence, this Final Rule brings the union election process closer to its 2014 state, prioritizing expedience over detailed examination.

While the NLRB justifies its rule as procedural and therefore exempt from the notice-and-comment period, it has already faced opposition from some employers who argue otherwise. The rule could indeed invite legal challenges.

Beyond legal considerations, the Final Rule will significantly impact the balance of power between labor and management. Unions will now obtain elections more swiftly, reducing the window for employers to discourage unionization or communicate their messages to employees effectively. Employers must adapt to this expedited process by proactively engaging with counsel, analyzing bargaining unit issues, and improving employee relations strategies.

California Privacy Enforcement: No Rest for the Regulated

August 31st, 2023

Privacy law compliance dates remain on the horizon for California employers. Provided below are a few key updates:

California’s Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA)):

As discussed here, a last-minute ruling on July 3, 2023, by a County of Sacramento Superior Court, stayed enforcement of employer related CCPA regulations[i] until March 29, 2024. In response, on July 14, 2023, California Attorney General Rob Bona announced his office would initiate an investigative sweep – through inquiry letters sent to large California employers – requesting information on businesses compliance efforts under the CCPA.

That same day, the California Privacy Protection Agency (Agency) held a board meeting reinforcing Agency mandates to continue enforcing existing CCPA regulations effective as of January 1, 2023 (e.g., privacy policies, right to delete and consumer requests fulfillment/procedures).

California employers subject to the CCPA/CPRA should continue working toward compliance as the March 29, 2024 date is just around the corner. This is important as the Agency has also had time to marshal its regulatory enforcement assets which it will be ready to launch on March 29th.

For information on enforcement updates and compliance-related resources check out the Agency’s Consumer Complaint Portal. The Portal also contains useful links to FAQs and important announcements.

 

[i] The “California Privacy Rights Act of 2020” (“CPRA”), amended the California Consumer Privacy Act of 2018 (“CCPA”); it did not create a separate, new law. Because the regulations implement and interpret the language in the text of the CCPA, as amended by the CPRA, they are referred to generally as the CCPA regulations.

WG Supports Sen. Alex Padilla’s Efforts to Improve Access to Federal Agricultural Disaster Relief

August 28th, 2023

Following Tropical Storm Hilary’s damage to California specialty crops, Sen. Alex Padilla (D-Calif.) on Aug. 28 hosted United States Department of Agriculture (USDA) officials alongside local leaders and growers to announce bipartisan legislation to improve access to federal agriculture disaster programs. The announcement comes ahead of the September 30 deadline for Congress to pass the 2023 Farm Bill. The conversation focused on efforts to ensure producers who grow ‘specialty crops’ can get back on their feet following natural disasters.

The Fair Access to Agriculture Disaster Programs Act, which is co-led by Senator Thom Tillis (R-N.C.), would waive the adjusted gross income (AGI) restriction on producers who derive 75 percent of their income from farming, ranching, or related farming practices from receiving USDA disaster program relief. Senators Dianne Feinstein (D-Calif.) and John Cornyn (R-Texas) will also cosponsor the bill. Representatives Jimmy Panetta (D-Calif.-19) and Kat Cammack (R-Fla.-03) have introduced companion legislation in the House of Representatives.

“Whether from drought drying out our farmland or storms flooding our fields — growing conditions for farmers in California and across the country are facing unprecedented impacts from natural disasters,” Padilla said. “As we approach the Farm Bill expiration this September, hundreds of thousands of farmers are counting on us to make things right. That’s why today I’m announcing the introduction of bipartisan, bicameral legislation to even the playing field for specialty crop growers hoping to access critical federal agriculture disaster programs.”

“North Carolina farmers are all too familiar with natural disasters and the barriers to access disaster relief programs,” said Sen. Tillis. “I am proud to introduce this bipartisan legislation to expand access to critical disaster relief programs for farmers across the state and give them the tools to rebuild when disaster strikes.”

“Our bill is about fairness for specialty crop farmers, the majority of California agriculture. The reality is that many specialty crops are more expensive to grow and these farmers should not be excluded from federal disaster assistance programs – especially when floods, wildfires and other natural disasters are becoming more common and more destructive,” said Sen. Feinstein.

“Too often, high-input producers are excluded from vital disaster relief programs because of an outdated and misleading USDA implementation process,” said Sen. Cornyn. “This bill would expand access to these safety net programs for full-time Texas farmers, and I’m glad to support it.”

“Production agriculture is vital to the California economy, and USDA stands ready to assist in the recovery from the natural disaster events that have happened this year,” said Blong Xiong, State Executive Director USDA’s California Farm Service Agency (FSA). “I assure you that USDA employees are working diligently to deliver our extensive portfolio of disaster assistance programs and services to all impacted agricultural producers. We’re also proud of recent updates FSA made to disaster assistance programs that allow us to improve our response to California producers.”

“With the frequency and intensity of disasters in CA, the scope of agricultural losses are becoming more and more difficult for our producers to bounce back from. Re-setting the AGI to accommodate the uniquely high value of CA crops against the uniquely high costs of producing food and fiber here will help our producers remain resilient through the increasing challenges they face,” said Christine Birdsong, Undersecretary of the California Department of Food and Agriculture.

“We thank Sen. Padilla for striving to ensure that all full-time farmers can access a comprehensive safety net in case of natural disaster,” said Western Growers President and CEO Dave Puglia. “Catastrophic flooding this year and fires last year in California impacted the economic health of rural communities. Relief efforts must not bypass farmers and their employees who together support so many businesses in these rural regions.”

“Even in a normal year, farming is a tough business, with growers facing many challenges.  The devastating storms in 2023 severely impacted the production costs for strawberries and other specialty crops.  On behalf of the more than 400 California strawberry growers, shippers, and processors, we are grateful for the work by Senator Padilla and his staff.  It is vital to provide storm-impacted growers the financial assistance needed to produce crops so important to the American diet,” said Rick Tomlinson, California Strawberry Commission President.

Catastrophic floods, fires, freezes, and other disasters are disrupting food production and devastating farms across the country, but outdated AGI eligibility requirements disproportionately exclude certain producers from meaningfully participating in USDA disaster programs. The USDA currently prohibits payments to growers with combined farm and nonfarm AGI in excess of $900,000 for most disaster, commodity, and conservation programs, excluding California growers — large and small — who produce higher value specialty crops on expensive land. These AGI limitations fail to account for high input costs or inflation, and leave producers growing strawberries in California, for example, without access to critical safety net programs in the wake of disasters. The unique methods utilized in specialty crop production mean these producers generally have fewer effective risk management and relief options than growers of major field crops.

Specifically, the Fair Access to Agriculture Disaster Programs Act waives the AGI limitation for the following disaster programs: Emergency Assistance for Livestock, Honeybees and Farm-Raised Fish Program (ELAP), Livestock Forage Disaster Program (LFP), Livestock Indemnity Program (LIP), Tree Assistance Program (TAP), and Noninsured Crop Disaster Assistance Program (NAP).

The legislation is endorsed by the Specialty Crop Farm Bill Alliance, Western Growers, California Strawberry Commission, California Farm Bureau, Florida Fruit and Vegetable Association, and American Honey Producers Association.

A one-pager of the bill is available here. Full text of the bill is available here. Sen. Padilla’s announcement can be viewed here.

WG Member Discount Available for 2023 Organic Grower Summit

August 29th, 2023

This year’s Organic Grower Summit will take place on Nov. 29-30, 2023 in Monterey, Calif., at the Hyatt Regency Monterey Hotel & Spa, and tickets are now available for purchase.

Presented by Western Growers and the Organic Produce Network, the Organic Grower Summit is a must-attend event for growers looking to gain firsthand knowledge and information in areas ranging from agtech to food safety to sustainability.

Ticket Prices

Western Growers and Certified California Organic Farmers (CCOF) Members
$395
Members of Western Growers and CCOF can register here for discounted pricing.

General Registration
$495

Secure your spot today! For more information about the Organic Grower Summit, including agenda and sponsorships, please visit https://www.organicgrowersummit.com/.

July/August WGCIT Start-Ups Update

August 8th, 2023

The Western Growers Center for Innovation and Technology was created to link Western Growers members with innovators in the agtech space.

Agrology

Agtech startup Agrology participated in the International Fresh Produce Association’s Fresh Field Catalyst Accelerator Immersion Program, a week-long deep dive into California growers. Agrology was one of 12 climate solution companies to join the immersion week, where they visited more than a dozen growers to learn first-hand where technology is needed to address major industry challenges including labor shortages, the climate crisis, and water and resource scarcity. Agrology also launched a new Fire Map App to enable growers to monitor active wildfires within a 20-mile radius anywhere in the world. The Agrology app is now available for free in the iOS App Store and can be downloaded here.

AgTools

Agtools was featured by the University of Florida during the AI/ML in Agriculture Conference in Orlando. Of interest, Southeastern U.S. farms growing perishable and seasonal food continue to achieve gains due to economies of scale and scope. These gains are largely dependent on management decisions made based on market information. In addition, Agtools’ founder was featured by The Packer’s 14th annual Women in Produce awards honoring eight industry leaders who play pivotal roles in the success of their own organizations, as well as the produce industry as a whole. Another win: Agtools, representing the United States, won the IICA—Inter-American Institute for Cooperation on Agriculture—Agtech award among 70 companies from the Northern Hemisphere. Finally, Agtools was able to use their technology to alert customers in February of the potential shortage of grapes in May.

Carbon Robotics

Carbon Robotics’ revolutionary, high-precision laserweeding technology uses sophisticated AI deep-learning technology, computer vision, robotics and lasers to reduce weed control costs by 80 percent and improve crop yield and quality. Carbon Robotics’ LaserWeeder utilizes 30 high-powered CO2 lasers and thermal energy to identify, target and eliminate weeds at the meristem with millimeter accuracy, without disturbing the soil or damaging nearby crops. The implement can kill up to 99 percent of weeds, weed up to two acres per hour and eliminate up to 5,000 weeds per minute, equivalent to a hand-weeding crew of 75 people. In February 2023, Carbon Robotics introduced the industry’s first LaserThinning capability for its LaserWeeder, targeting areas where vegetable crops are purposefully overseeded and then thinned for optimal crop spacing, growth and yield. To date, Carbon Robotics’ LaserWeeders have successfully eliminated over 1 billion weeds across more than 40 different crops. 2023 deliveries will bring the LaserWeeder to farms in 17 U.S. states and three provinces in Canada, with 2023 pre-orders nearly sold out and pre-orders for 2024 deliveries well underway. This year, Carbon Robotics was named to Fast Company’s annual list of Most Innovative Companies and raised $35 million in Series C funding to expand sales regions in North America, optimize and scale manufacturing, develop new software and hardware products, and launch into international markets.

En Solución

En Solución continues to expand its reach by bringing its fully automated ozone nanobubble system to new Ag sectors to help lower the cost of food safety while increasing quality control. We are partnering with Riveridge Produce in Michigan to conduct pilot testing of our technology in their cider processing facility. Our technology has already helped Riveridge reduce water usage while maintaining their high sanitization and product quality standards. En Solución will also continue our work with the Sunterra Meats facility in Trochu, Alberta, Canada, where we are testing the use of ozone nanobubble solution to maintain product shelf life and reduce SunTerra’s need for chemical sanitizers in their pork processing facility. We continue to work with them to find new application points for extending shelf life through environmentally sustainable and safe sanitizing solutions. En Solución continues to seek additional installation locations with industry-leading partners across North America—let us know if you are interested in receiving more information on success stories by sending a note to [email protected]!

Ganaz

The GeekWire Awards recognize the top innovators and companies in Pacific Northwest technology, and Ganaz was honored to be one of the recipients. Launched six years ago, workforce software platform Ganaz has grown to serve more than 250,000 agricultural workers in the U.S. and Mexico and 100 employers in the sector. “We founded Ganaz to make life better for farm workers, and we do that by building technology that agricultural employers love and can’t live without,” said co-founder and CEO Hannah Freeman. “We build our tools to help both workers and employers prosper, and that kicks off a virtuous cycle that helps agricultural communities prosper as well.” The Seattle company’s software offers employee on-boarding, training, communication and analytics tools. The business is targeting farm workers, growers and food processors. One of its newer offerings is a Mastercard Payroll Card that allows un-banked workers to access digital banking. Employers save time and money by scrapping paper checks, Freeman said, and workers can save up to 10% of their salaries by avoiding high check cashing and remittance fees. The company, which is a public benefit corporation, has raised $10.4 million from investors and has 23 employees.

iTradeNetwork

iTradeNetwork, the leading provider of supply chain software solutions for the food and beverage industry, launched its Head Start program to fast track compliance ahead of the new Food Safety Modernization Act (FSMA) 204 Traceability rule. These regulations require firms to establish and maintain records containing Key Data Elements (KDEs) associated with different Critical Tracking Events (CTEs). While the proposed requirements would only apply to those foods on the Food Traceability List (FTL), they were designed to be suitable for all FDA-regulated food products. iTradeNetwork streamlines this process by working directly with suppliers to compile, validate, and transmit the required traceability data so that buyers receive critical data elements before items reach the shelves. Learn more via a webinar at iTradeNetwork.com.

PickTrace

PickTrace, winner of the 2022 AgTech Breakthrough award for Labor Management Solutions, is the only all-in-one labor management suite for agriculture. It’s never been this easy to stay compliant, analyze labor costs and run payroll. With PickTrace Onboarding, users can rapidly hire/rehire employees, generate and digitally store their I-9 and W-4 documents, and bulk import employees data from PickTrace into their payroll system. Time and productivity is effortlessly tracked in real time, enabling you and your team to feel confidence in your payroll compliance. Easily pay your workforce with PickTrace Paycards and provide your employees faster access to more of their hard earned money. PickTrace recently increased its presence in Salinas and Yuma, focusing on delivering an exceptional customer experience, optimized field processes and operationalized dat.

WGCIT Sponsor: City of Salinas

August 8th, 2023

When it comes to creating a path to the future in agriculture, the City of Salinas takes its moniker of The Salad Bowl of the World seriously. In the most recent unfolding iteration of the city’s team of players, the goal is to keep growers a priority by developing and acting on plans to support and advance the farming industry.

Lisa Brinton, Director for the City of Salinas Community Development Department, describes the interconnected needs of the industry as a web. An insight into the process of identifying where to devote resources and energy lies in seeing the web from an aerial perspective: “What are the missing links, and how do we provide space for those missing links?” Brinton said. “At this point, we’re looking at the higher level and the industry as a whole without focusing on one component. They all need to come together.”

To support its objectives, the City of Salinas was recently awarded a Sustainable Agricultural Lands Conservation (SALC) grant. The SALC program is a state grant program developed to address climate change by conserving California farmlands and encouraging compact transit-oriented communities. This grant from the state will be used by Salinas to do a deeper dive into the ag economy.

The overview perspective is one that Western Growers shares with the City of Salinas, and one of those strands of the web that links Western Growers and Salinas is the pursuit of new tools for growers. The Western Growers Center for Innovation & Technology (WGCIT) has the advantage of being located in a city where objectives often align. Not only is the City of Salinas a sponsor of the Center, but it is also a supporter of the WGCIT events that look to move the needle on agtech innovation. Two of those events are the Salinas Biological Summit that occurred in June 2023 and the FIRA USA event scheduled for September 2023. With the support of the city, both with sponsorship and space, these events are more than one-off gatherings; they’re events that will continue throughout the coming years to keep the pressure on advancing agtech and biological solutions in agriculture.

The City of Salinas has demonstrated that it is much more than a “salad bowl”; it’s a designated agricultural stage. “I think the city’s role is to support future business through land use, through policy, through regulation, through opportunities,” said Brinton. “What is our role? Can we be a facilitator of infrastructure funding or through the formation of an enhanced infrastructure financing district? We’re not the farmers, we’re not the growers, but we help set the stage. And that’s why I think it’s important that we maintain open dialogue and really work together to understand what the industry needs are.”

The City of Salinas has already done much to support agriculture and to allow for the path to the future to be constructed within its city limits, but there is still more to do and more space for opportunity. There’s currently 258 acres designated as the Salinas Ag Industrial Center that remains undeveloped for lack of infrastructure. Right now, it’s an open space waiting to be utilized to explore agtech opportunities in a controlled and measurable environment.

The relationship between the City of Salinas and the growers and packers within the city limits and beyond is a testament to the value of collaboration within the agricultural industry. “The role of the city is keeping that open dialogue,” Brinton concluded. “It’s really so important. I don’t think having that two-way communication to understand how we can work collaboratively to further the industry and the community happens enough.”

WG Legal Webinar: Handling Difficult Leave Scenarios

August 25th, 2023

This program will provide managers and HR professionals with the knowledge, skills and strategies needed to effectively manage difficult workplace leave situations. Join Western Growers Legal Team for this scenarios-based webinar to learn best practices under state and federal law for addressing difficult leave situations while balancing the needs of the organization and the well-being of its personnel.

This webinar takes place Thursday, September 21, 2023 from 11:00a.m.-12:00p.m.

Click here to register.

AgTechX: Developing the Next Generation of Tech-Savvy Ag Workers

August 25th, 2023

The Western Growers Center for Innovation & Technology, California Department of Food and Agriculture and Bakersfield College have partnered to host AgTechX Ed – a half-day event dedicated to developing the next generation of tech-savvy agricultural workers.

The AgTechX Ed Summit at Mt. San Antonio College will be comprised of 3 panels, covering topics including: industry issues and skill identification; education and workforce development strategies; and current and future workforce needs on the farm.

This event is part of the AgTechX Ed Initiative – a statewide effort, led by Western Growers and California Department of Food and Agriculture Secretary Karen Ross, to cultivate a future workforce with the skills and knowledge needed to navigate emerging on-farm technology.

Register here for the event to help us develop the skills of tomorrow TODAY!

This event takes place Thursday, September 28th, 2023 at 1:00pm at Mt. San Antonio College in Walnut, CA.

HR Technology Breakfast Briefing

August 25th, 2023

Join Western Growers, Datatech and APMA for an interactive breakfast designed to inform Ag HR professionals on how to leverage today’s leading technologies for efficient and secure workflows.

This event takes place Wednesday, September 20, 2023 from 8:00am until 10:00am at the Salinas Sports Complex.

Click here for to register

GreenLink®: The Digital, Secure and Confidential Online Platform for Food Safety Data

August 15th, 2023

Data are components of a language. Like letters or words, they need to be organized in a specific structure to make sense. They need a context for us to appreciate the power of understanding that they bring. But like a language, the power resides in the ability to convey information to one another in a way that creates understanding and motivates action.

In a time when information is at a surplus, there’s often more data than format, and the data are jumbled together to resemble alphabet soup more than Steinbeck. As a solution to the many growers and farm managers who are standing with handfuls of data and asking, “Now what?” the Western Growers Science team has been working hard to rollout GreenLink® to help answer that question as it relates to food safety.

GreenLink® is a secure, anonymous online data sharing platform that allows growers to assess and adapt food safety practices to address anticipated risks. Data submitted by participants is aggregated, anonymized and integrated with public data (like weather, CAFO locations, wildfire areas, etc.). Visuals are produced via a dashboard that provides description analytics to participants. Future goals include producing predictive and even prescriptive analytics, including modeling to provide growers with individual risk assessment analytics related to plant and harvest schedules, pre-season and pre-harvest assessments, product testing and water testing.

Of the many ways to make it work for an operation, utilizing data for greater food safety insight has preemptive, proactive value. By utilizing GreenLink®, fresh produce operations can connect and transform datasets in a way that can help strengthen the industry and advance food safety. This will allow users to learn about their food safety performance and consider advanced data and analytics in their decision-making process. Once the collected raw data is added to GreenLink®, the information can exist within a clear context that can reveal patterns, empowering users to make more informed decisions that can lead to effective action. As of now, GreenLink® offers the following features:

  • Product testing and water testing out-of-tolerance overviews
  • Various geospatial attributes relative to growing/sampling locations
  • Pre-season and pre-harvest inspection statistics
  • Benchmarking for users to anonymously compare their food safety practices with aggregated data from similar growing operations to better assess performance

With these tools, grower operations can utilize their information in a way that can be translated to contribute to the industry narrative, a narrative that conveys the effort that the industry takes to commit to food safety. By tracking, monitoring and comparing metrics, growers will have a track record of their commitment while also being able to keep an eye on potential issues. A main goal—and a goal that is a primary driver of many Western Growers initiatives—is to assure regulators and their constituents that food safety oversight can be a beneficial partnership instead of enforcement. GreenLink® is an avenue to enrich that dialogue. With data collection from a wide range of participants, participants have a clear and collective message to share about the affects of food safety initiatives.

Participants have praised GreenLink’s ability to simplify data collation—aggregating various data types and sources into a single viewable form. Many have had to do this process manually themselves, if at all. While some participants may have been able to accomplish this on their own, they are only able to view their organization’s data, not industry-wide data and metrics.

One of the objectives and strengths of Western Growers Family of Companies is to unify and strengthen the specialty crop industry, and GreenLink® is another manifestation of that initiative, giving the platform an advantage that other data-sharing platforms don’t have. Those who are already contributing data in GreenLink® are adding to the conversations that are occurring to the grower-supportive narrative happening around food safety. A single operation is limited in scope to the data that they have, but GreenLink® collates the data to widen the scope for a broader perspective to make more impactful messaging.

The participants own and govern their data in a way that strengthens this outward communication while maintaining their individual contributions. Participants have the option to become a part of the Data Governance Committee—which assists platform development, including the platform’s interface and layout as well as long-term expected and desired outcomes; or the Stakeholder Committee, which includes stakeholders who may benefit and inform the aggregate and anonymized database. GreenLink® participants always have the opportunity to interact on an individual basis with either the Western Growers Science team or Creme Global, the organization that specializes in data science and scientific modeling that is working with Western Growers to make GreenLink® happen.

GreenLink® has streamlined integration with existing data management systems that provides useful insights and the ability to analyze and compare data securely and confidentially. As a Western Growers-backed platform, the core of the objective of GreenLink’s utility is to be driven by the specialty crop industry to work for the industry’s best interest, create a positive industry narrative and develop future data practices. This is one of GreenLink’s unique advantages.

The early adopters of the platform have the additional benefit of having an impactful say in how the platform develops and evolves over time. Those who have already participated have been key influencers in how GreenLink® has developed based on feedback and requests.

In early June 2023, the Western Growers Science team announced a partnership with Frank Yiannas. Yiannas is set to continue his advocacy for food safety after his time as the Deputy Commissioner for Food Policy and Response at the U.S. Food and Drug Administration (FDA). Yiannas once said that modern times require modern approaches, and GreenLink® is a move toward that.

There is a growing number of participants who are contributing their data and their voice to GreenLink®. The more organizations that are unified in the objective to engage in action and communication around food safety, the more impact the initiative will have. It’s this initiative that will inspire larger-scale engagement across the industry to create a more influential presence in the space of food safety. As Frank Yiannas has said in the past, “When it comes to food safety, it’s not a competitive issue. We all win or lose together.”

For more information about participating in GreenLink®, reach out to the Western Growers Science team at [email protected] or go to greenlinkdata.com.

Automatic for the People

August 15th, 2023

The second year of Western Growers’ Specialty Crop Automation Report reveals an industry on the precipice of dramatic benefits to crops, the environment—and people.

Change may be spurred by an individual, but it is driven by the many. Progress is pushed by the cumulative efforts of people coming together, sharing their ideas and combining their actions. The need for adaptation to ever-shifting factors is a constant in agriculture.

While the pressures for change of the current generation of growers are vastly different than the ones who came before them, the needed characteristic of finding ways to adapt to those pressures is the same. Many growers have stories handed down from their grandparents or even their great-grandparents about the challenges their farm faced throughout the years, whether regulatory, pests or water, and many of those issues were addressed by previous generations with technology and innovation. Growers, innovators and trade organizations (like Western Growers) are actively working on the challenges of today, challenges that future generations will look back on and see the value of these efforts and solutions that they rely on just as growers rely on the ones that came before them.

Of the ways to tackle issues like labor shortage, water constraint, climate change and pests, one has a burgeoning presence in the strategy: automation.

In 2021, Western Growers Center for Innovation & Technology and consultant Roland Berger acted on the need to compile and report on the actions being made with automation within the agricultural space. The result was the launch of the Global Harvest Automation Initiative (GHAI) in February 2021 with the goal to “drive sustainable and domestic food security by accelerating harvest automation across the fresh produce industry, with the ambition of automating 50 percent of the U.S. harvest within 10 years.” A component of this initiative was the Global Harvest Automation Report (GHAR), which is an annual impact and market traction analysis to keep track of automation solutions in the specialty crop industry. Keeping track of automation solutions in the specialty crop industry is one of the key initiatives of GHAI. After the 2021 GHAR, it became clear that the scope of automation extended beyond harvesting. To account for the automation opportunities related to weeding, thinning, planting, spraying and more, the Global Harvest Automation Report was rebranded to the Specialty Crop Automation Report (SCAR).

The GHAI initiative carries the benefit of having a consolidated viewpoint to approach many of the issues that agriculture is facing and offers data-backed options to move toward solutions. As an ongoing effort, each report will build on the one that came before it, giving the advantage of seeing development and growth in automation adoption year-over-year. Those who add each report to their resource libraries every year will have valuable insight into automation trends readily available as technologies advance and gain adoption traction.

Growers have a history of seeking innovative solutions to challenges, and a 2022 grower survey indicated that labor availability, profitability and regulatory hurdles rank highest as key challenge areas. One of the tallest hurdles growers, packers and shippers are currently facing is a labor shortage, which is a challenge that comes from a culmination of sources. One source is an aging workforce, and the SCAR reports that this is an issue in both the U.S. and EU. The SCAR notes: “The number of managers aged below 35 declined more than any other age group…In 2016, just 5 percent of managers were under 35 [in the EU]. This suggests that younger generations are not joining the agricultural labor force at a rate at which they can replace retiring older generations. The flight of younger managers is akin to what happened in the U.S., where the average age of principal farm operators is now 58, up eight years from 1982.” The hope of automation as it relates to an aging workforce is two-fold; along with accounting for the lack of people there is also the hope that advancing the technological requirements of the industry will attract the younger generation to the sector, particularly for those whose families have already contributed so much to the success of growing operations in the past.

One of the remedies to fill the labor gap has been H-2A certifications, with the number of H-2A job certifications having grown more than 500 percent since 2005 and totaling 317,000 in 2021. According to the SCAR, “It is estimated that H-2A jobs now constitute approximately 10 to 15 percent of U.S. full-time equivalent jobs in crop agriculture.” But a growing dependency on H-2A certifications comes with its own intricacies. According to the SCAR, incorporating mechanization and automation of farm operations may decrease the reliance on H-2A, but the benefits of automation may take time to manifest.

The growing cost of labor is just one of the elements that contributes to a grower’s overall cost, though it’s a substantial one. “Growers indicate that labor typically accounts for more than 50 percent of their total production costs,” the SCAR notes, “and most expect labor costs to grow at 10-30 percent over the next three to five years.” So while the cost of automated innovation technology may come frontloaded, the ROI is measurable against rising expenses.

The developments happening in the world of automation are a display of the benefit of collaborative work with those who share a common objective. In this case, that objective is to increase efficiency. Organizations like JV Smith are putting the technology to work while also working with startups and innovators to make the technology useful in the field. One of the tools currently in use at JV Smith is the laser weeder from Carbon Robotics. According to the SCAR, the bulk of automation is happening in pre-harvest. Weeding is the most automated activity across all crop types, and hardware is the most popular investment method.

For JV Smith Companies, “We have our laser weeders,” said Kristen Smith Eshaya, President of JV Smith Companies, “and through a collaboration with our managers and Carbon Robotics, we have them weeding and thinning at the same time. We will also trial not spraying a pre-plant herbicide with the plan to use the laser weeder instead. We’re excited to always be looking for new ways to automate, be more efficient and grow a better crop.” The technology is a playable piece in navigating current circumstances. “We’re always looking for what’s going to be best for the crop, what’s going to be best for the people, and what’s going to be best for the environment,” said Smith Eshaya. “The more we can do with fewer passes on a piece of ground is ideal.”

The SCAR shows that more and more growers are investing in technology. Around 70 percent of participating growers indicated that they had invested in automation in 2022, with an average annual spend of $450,000-$500,000 per grower. With the up-front investment, grower operations are moving to alleviate some labor costs while freeing up employees to specialize in the technology or other more complicated and hard-to-automate roles. This effort is the pull that U.S. and Europe can use to keep or bring back production to the U.S. and Europe.

Specialty crop agriculture is a connected industry. The effort and push in one segment, in one company, benefits the many. “Our core competitors are also our friends,” said Smith Eshaya. “What we want to see more than anything is for demand to increase to make us all better off. I want to see a healthier world and I believe more consumption of fruits and vegetables is where we start. I don’t see my fellow farmer as my competitor, I see potato chips as my competitor. What I love most about farming is that all my co-workers and everyone I have met in the industry is passionate about what they do. Innovation is a necessity to continue doing what we love.”

Getting to Know GMO

August 1st, 2023

Genetically Modified Organisms, or GMOs, have become a featured topic when it comes to food and food regulation since its introduction to the market in the early 1990s. While the acronym is familiar, many don’t know what it actually means for something to be a genetically modified organism, and fewer still have looked into what it means for them if they consume something that falls within the GMO category.

Commonly searched questions include what is a GMO, is it safe to eat GMO foods or is my seedless watermelon GMO? Many consumers are unaware of the developments and innovation that happen within agriculture all the time. Misunderstanding or a lack of information is common fodder for fear and reactive responses to that anxiety. It’s up to individuals to decide their stance on GMOs, but that stance—and the decision-making that comes from it—should be made with supporting information. This article is not meant to be exhaustive in that endeavor, but it will hopefully spur curiosity or act as an introduction for someone looking to make informed voting decisions.

 

The History of GMOs and What They Are

According to the United States Food and Drug Administration (FDA), a GMO is “a plant, animal, or microorganism that has been altered through genetic engineering, which involves the manipulation of DNA using techniques that are not possible through traditional breeding methods.” The tag of GMO is often used to mean an organism that has had genetic material introduced to promote a beneficial characteristic. This is different from gene editing, which modifies the genetic material that already exists within the organism.

Genetic modification through selective breeding has been happening throughout human history. A shift away from hunting and gathering toward agriculture started the ever-present push to create more food in a better way that continues today. But in 1982, the FDA approved the first genetically engineered consumer product: Biosynthetic Human Insulin (BHI). Not long after that, the federal government established the Coordinated Framework for the Regulation of Biotechnology in 1986. This document is a comprehensive summary of the roles and responsibilities of the three principal regulatory agencies—FDA, U.S. Environmental Protection Agency (EPA) and U.S. Department of Agriculture (USDA)—have with respect to regulating biotechnology products. This document was updated in 1992 and again in 2017. In the 2017 version, the document notes that it set out to “clarify current roles and responsibilities, to develop a long-term strategy to ensure that the Federal biotechnology regulatory system is prepared for the future products of biotechnology, and to commission an expert analysis of the future landscape of biotechnology products to support these efforts. The goal of this work is to increase public confidence in the regulatory system and to prevent unnecessary barriers to future innovation and competitiveness.” These updates are an indication of the ever-changing nature of human-affected adaptation in biology. These initiatives are perpetually motivated by the need to feed a growing population fresh, nutrient-dense food.

Of the plants that are classified as GMOs, the United States grows only a few, and of those that are, even fewer are specialty crops. Specialty crops are defined by the USDA as fruits and vegetables, tree nuts, dried fruits and horticulture and nursery crops, including floriculture. According to the FDA, the majority of plant GMOs are used to make ingredients that are used in food products, like cereal, snack chips and vegetable oils.

 

What a GMO Isn’t

Because there is a gap in explaining what a GMO is, confusion exists around determining which food in the produce section of the grocery store is a product of GMO. Genetic innovation to make fruit sweeter, seedless, bigger, smaller, more robust, or easier to harvest are happening in agriculture all the time, but that doesn’t mean those products are a result of genetic engineering. Along with genetic editing, a lot of these new variants of much-loved produce come from a more traditional approach like selective breeding. This is a more time-intensive approach requiring methodical scientific work. So though some may find a seedless fruit suspicious (how can something that comes from a seed be seedless?), that doesn’t mean the produce is a result of genetic alteration. Innovation in agriculture is creative and groundbreaking, and it is powered by the motivation of the industry to provide fresh, healthy produce to the public year after year while adding a bit of surprise and delight (like making fruit taste like a ballpark candy favorite).

 

What are Common Fears Related to GMOs?

The primary concern people seem to have in relation to GMOs is the potential negative health outcomes that may come from consuming them. Of the concerns, some note that they’re worried that consuming GMOs may lead to allergic reactions, toxic effects, long-term health issues or that the introduction of foreign genes into crops could have unforeseen consequences. According to the FDA, “GMO foods are as healthful and safe to eat as their non-GMO counterparts. Some GMO plants have actually been modified to improve their nutritional value.” But in the common practice of science, the summary is not a declaration, and many researchers continue to assess whether or not there are long-term health effects associated with consuming GMOs.

It’s important to recognize that the availability of GMOs were created and utilized with a purpose, and they have accomplished some of those objectives. In the article A Meta-Analysis of the Impacts of Genetically Modified Crops, researchers Wilhelm Klümper and Matin state, “On average, GM technology adoption has reduced chemical pesticide use by 37%, increased crop yields by 22 percent, and increased farmer profits by 68%. Yield gains and pesticide reductions are larger for insect-resistant crops than for herbicide-tolerant crops. Yield and profit gains are higher in developing countries than in developed countries…The meta-analysis reveals robust evidence of GM crop benefits for farmers in developed and developing countries. Such evidence may help to gradually increase public trust in this technology.”

 

What Lies Ahead?

Agriculture is an industry that is pulled by the current of adaptation; it’s a component of the very product growers are in the business of selling. The tools that are used today also change with the adaptive nature of the industry and are one step in the way forward. In the same way that the science of the past seems outdated to us now, the ways of today will look the same to those looking back. Already the techniques of genetic alterations are opening up the way to gene editing.

As a succinct overview, the researchers Alessandro Nicolia et al. noted in the article An Overview of the Last 10 Years of Genetically Engineered Crop Safety Research:The technology to produce genetically engineered (GE) plants is celebrating its 30th anniversary and one of the major achievements has been the development of GE crops. The safety of GE crops is crucial for their adoption and has been the object of intense research work often ignored in the public debate. We have reviewed the scientific literature on GE crop safety during the last 10 years, built a classified and manageable list of scientific papers, and analyzed the distribution and composition of the published literature. We selected original research papers, reviews, relevant opinions and reports addressing all the major issues that emerged in the debate on GE crops, trying to catch the scientific consensus that has matured since GE plants became widely cultivated worldwide. The scientific research conducted so far has not detected any significant hazards directly connected with the use of GE crops; however, the debate is still intense.”

The effort to provide food to a growing population will continue in both the field and the lab. It’s the responsibility of consumers (who are also voters) to navigate the scientific literature to question beliefs and challenge fears.

Policy Enforcement: Consistency is Key

August 24th, 2023

To lower risk relating to allegations of harassment, discrimination or retaliation it is important that employers consistently enforce internal policies and procedures. Not just on an individual basis, but across the organization at all levels. This includes enforcing the types of behavior that impact the overall workplace culture (e.g., rude or unprofessional conduct).

A perfect example of how inconsistency can increase risk can be learned from the case Constellium Rolled Products Ravenswood, LLC v. NLRB. This U.S. Court of Appeals for the District of Columbia case illustrates how a workplace culture left to its own devices can undermine efforts to comply with anti-harassment laws/policies and run afoul of broader employee protections under the National Labor Relations Act.

In Constellium, the employer introduced an unpopular overtime sign-up procedure. One employee, protesting the change, wrote the words “whore board” at the top of the sign-in sheet. Taking steps to avoid claims of unlawful harassment, Constellium suspended, then terminated, the employee. The employee thereafter filed an unfair labor practice claim with the National Labor Relations Board (NLRB) claiming interference with the right to engage in concerted activity relating to the terms and conditions of employment.

In investigating the claim, the NLRB found that Constellium had a long history of not enforcing anti-harassment/discrimination laws or its own prevention policies; evidenced by the company’s tolerance of the use of the words “whore board” and other such general profanity by supervisors and employees which permeated the workplace. In other words, “tolerance” through a lack of enforcement gave support to the interference claim by casting suspicion on the employer’s action in terminating the employee (in connection with its internal policies) for this one instance, while essentially ratifying the same behavior company-wide.

Terminations supported by documented violations of internal policies will typically provide an employer more protection against allegations of unlawful conduct than if the termination was unsupported. However, an employer’s overall failure to consistently enforce its internal policies can undermine – and place at risk – a valid termination supported by a violation of company policy. Consider the following:

  • Make decisions according to company rules, policies, and procedures to ensure consistency and avoid potential claims of discrimination.
  • Strive to be professional and maintain a professional working environment. Don’t allow personal feelings or emotions to influence the treatment of employees.
  • Observe the following by basing all decisions and actions as to all employees on:
    • Company policy and procedure.
    • Work performance, including quantity of work, quality of work and conduct at work.
    • Past practices in the same circumstance.
  • Don’t allow degradation of the work environment through lack of enforcement when it comes to overtly rude or unprofessional behaviors.
  • On the other hand, in light of a recent NLRB decision, employers should evaluate whether an employee’s conduct in the course of otherwise protected concerted activity is so severe that it should be found to lose the NLRA’s protections in that setting-specific context.

EEOC Settles First Discrimination Suit Based on Use of AI Software

August 24th, 2023

The Equal Employment Opportunity Commission (EEOC) has just settled its first discrimination suit based on the use of artificial intelligence (AI) in the hiring process. The case EEOC v. iTutorGroup offers employers a new cautionary tale on the use of artificial intelligence tools in the workplace.

The iTutorGroup allegedly violated federal anti-discrimination laws by programming its online recruitment software to automatically reject female applicants aged 55 or older and male applicants aged 60 or older. All told, iTutorGroup rejected more than 200 qualified U.S. applicants because of their age.

The iTutorGroup’s $365,000 settlement highlights the EEOC’s commitment to ensuring technologies used in hiring and other employment decisions comply with anti-discrimination laws enforced by the EEOC. The Agency has produced several informative resources under its recently launched Artificial Intelligence and Algorithmic Fairness Initiative.

AI decision-making tools might intentionally or unintentionally screen-out individuals with disabilities or those who are members of a protected group during the application process and when employees are on the job. Some examples of the types of AI tools most commonly used in the workplace include:

  • Resume scanners that prioritize applications using certain keywords;
  • Employee monitoring software that rates employees on the basis of their keystrokes or other factors;
  • “Virtual assistants” or “chatbots” that ask job candidates about their qualifications and reject those who do not meet pre-defined requirements;
  • Video interviewing software that evaluates candidates based on their facial expressions and speech patterns; and
  • Testing software that provides “job fit” scores for applicants/employees regarding their personalities, aptitudes, cognitive skills, or perceived “cultural fit” based on their performance on a game or on a more traditional test.

AI decision-making tools used in a way that causes an adverse or desperate impact on individuals of a particular protected group will violate anti-discrimination laws (e.g., Title VII or ADEA) unless the employer can show that its use is “job related and consistent with business necessity.” Below are a few key practices for lowering your organization’s risk when it comes to using AI tools in the workplace:

  • Take steps to provide information about how the technology used by the organization evaluates applicants/employees.
  • Review all pre-defined qualifications utilized by AI decision-making tools to determine whether a selection procedure has an adverse impact on a particular protected group by checking whether use of the procedure causes a selection rate for individuals in the group that is “substantially” less than the selection rate for individuals in another group (e.g., women v. men; older v. younger individuals)
  • Provide instructions on how applicants/employees can request a reasonable accommodation and respond appropriately to all requests for reasonable accommodations related to the organization’s use of AI decision-making tools.

 

CA Supreme Court Clarifies the term “Employer” under the FEHA

August 24th, 2023

The Supreme Court of California [i] recently answered a question of statutory interpretation concerning the state’s Fair Employment and Housing Act (FEHA). The question certified to the Court was whether the FEHA’s definition of ‘employer,’ which includes ‘any person acting as an agent of an employer,’[ii] permits a business entity acting as an agent of an employer to be held directly liable for employment discrimination.

Finding ambiguity in the FEHA’s statutory definition of ‘employer,’ the Court articulated two possible interpretations:

  1. A narrow reading that limits liability to the employer, not the employer’s agent; or
  2. A broader reading that would subject an employer’s agent to all the obligations and liabilities that the FEHA imposes on the employer itself.

The Court found that an employer’s business entity agents can be held directly liable under the FEHA for employment discrimination in appropriate circumstances when the business-entity agent has at least five employees and carries out FEHA-regulated activities on behalf of an employer.

What It All Means

The FEHA provides protection from harassment or discrimination in employment because of age (40 and over), ancestry, color, creed, denial of family and medical care leave, disability (mental and physical) including HIV and AIDS, marital status, medical condition (cancer and genetic characteristics), national origin, race, religion, sex, and sexual orientation.

The Raines decision means that business entities designated to act as an employer’s agent with regard to certain actions (e.g., hiring, discharging and supervising employees) can be found liable under the FEHA as an “employer” for any violations (e.g., acts of harassment, discrimination and/or retaliation based on a protected classification) committed while acting in that capacity.

[i] Raines v. U.S. Healthworks Medical Group (SC S273630 (8/21/23)).

[ii] Cal. Gov’t Code § 12926(d).

WG Member Profile: Fresh Kist Produce LLC

August 1st, 2023

Fresh Kist Produce LLC | Member since 2000

The saying “there is strength in numbers” resonates with all of us. Fresh Kist Produce LLC was founded on this very principle of unity and collaboration and continues to embrace it as the foundation for its continued success.

Headquartered in Guadalupe, Calif., Fresh Kist Produce was established in 2000 when a collective group of grower-shippers joined together with the goal of enhancing the marketing of their vegetable production. The growers were facing the challenges of an unstable marketplace and unfavorable market conditions and knew they needed to make a momentous change.

“They realized back then they’d be stronger together if they wanted to make a profit from growing and shipping their vegetables,” said Denny Donovan, who has been with Fresh Kist Produce since 2005 and sales manager since 2009. These grower-owners have worked together ever since to grow high-quality vegetables marketed and sold by Fresh Kist. “We also draw quite a bit of product from several other local growers who support us in growing, harvesting and shipping fresh produce in the U.S. and internationally,” Denny said.

Fresh Kist prides itself on its broccoli program—the backbone of its business, Denny explained. “We export most our product to Japan and Taiwan. If we didn’t have the international market, I don’t think we would be growing that much broccoli because that’s what keeps us moving.”

In addition to broccoli, Fresh Kist grows cauliflower, celery, lettuce and mixed vegetables, including sugar peas and snap peas. “We’ll also bring in product from Mexico, like radishes, onions, kale and cilantro when it’s in season,” he said.

With nearly 50 years of experience in selling fresh produce, Denny said he knew at an early age that this would be his career path. “I was born into a produce family and exposed to produce sales early. My dad was a produce salesman, my grandfather was a produce salesman, and my uncle was a produce salesman,” he said. “I saw my dad enjoying what he did and figured I could hang around with some really great people who were enjoying themselves and making a good living.”

One of Fresh Kist’s winning formulas has been its focus on open market items, explained Denny. He said that many ag companies are heavily involved in contract sales and contract around 60 percent to 70 percent of their products.

“We’re the opposite,” Denny said. “We contract about 20 percent of our product. We look smart when items are short and we’re selling at a higher price. For example, last year we were able to sell romaine lettuce for $70, $80, $90 a box, which are numbers we’ve never seen before. Our growers were rewarded for that, of course.”

But there are times when this can present a challenge, particularly when the market becomes saturated, which Denny is seeing right now. “There are people fulfilling their contracts, and there’s not much product being sold on the open market, so if you have any kind of excess product, you’re selling for really low prices,” he said.

This year has so far brought some unexpected surprises for the industry veteran. With record rainfall and cold temperatures in January, February and March, Denny expected to see product shortages from the first part of May to the middle of June. So far, that hasn’t been the case.

“I saw pictures of overflowing rivers and flooded fields—it was looking like Armageddon for a while. I was wondering how we were going to get products to our customers two months down the road, but these growers managed to pull it off. You’ve got to hand it to these California growers. It’s a negative that the prices are terrible right now for some of the products, but it’s a real tribute to the workaholic mentality of the California grower.”

WG Director Profile: Bob Giragosian

August 1st, 2023

Managing Partner of Kern Ridge Growers, LLC

Director since 2022  |  Member since 1977  |  D-9 Kern County/Bakersfield

While narratives of generational family farmworkers resonate within the ag industry, Bob Giragosian has independently charted his own unique path to achieve success.

Bob began his agricultural career in Fresno, where he worked as a farm laborer throughout high school and college. After receiving his BA from California State University, Fresno and his MBA from Claremont Graduate University, he got a job with Marshburn Farms in 1978, immersing himself in the growing, packing and processing of carrots and other vegetables. Soon after, Bob joined Grimmway Farms, where he worked as General Manager for 16 years. “When I started at Grimmway, we had about 100 employees, and when I left, we were at about 3,000 employees,” he said.

Today, Bob is the Managing Partner of Arvin, Calif.-based Kern Ridge Growers, a position he’s held since 1996. Kern Ridge Growers is a year-round shipper of conventional and organic carrots and has been a leader in the carrot industry for more than 35 years. Alongside carrots, Kern Ridge also farms, packs and ships oranges and bell peppers under the Kern Ridge label. Since joining the company, Bob has helped contribute to a remarkable expansion of the business, with sales growing from approximately $10 million to an impressive $60 million.

“We’ve been in a very good position with our business in general,” he said. “I consider us somewhat recession-proof because no matter how bad things get, people will still eat carrots, oranges and bell peppers. We don’t have any glamor products; we just offer the hardware products.”

His dedication to ag spans decades, and Bob remains steadfastly committed to improving and advancing the industry. “I love everything about ag. There aren’t many opportunities for you to do the same thing for 45 years and still be successful while finding it rewarding the entire time,” he said.

But working in the same industry for 45 years doesn’t equate to complacency. Quite the opposite, in fact, according to Bob. “What we do today versus what we did 40 years ago, it looks like a whole different business,” he said. “This industry has changed so much over the years, and if you don’t change with it, you won’t survive.”

Embracing technology and innovation has been a deep-seated passion for Bob, and his efforts have helped improve both quality and cost at Kern Ridge Growers. “I’m very involved in the design and modernization of our plants,” he said. “We do a lot of in-house construction with the help of outside engineers and specialists. Our plants are very modern, and because of this, we’ve gone from all hand labor to mostly automation.”

Bob helped facilitate the company’s purchase of Green Valley Cold Storage, a plant that had laid dormant for nearly 40 years. At the height of its operation, Green Valley Cold Storage had been the largest stone fruit packer in the country in the 1950s and early ‘60s, Bob explained.

“We restored the plant, which was built 100 years ago, to its original configuration and beyond,” he said. “We reconditioned it and turned it into a modern and automated plant, like our other operations.”

According to Bob, automation has allowed the business to survive, even with a dwindling workforce. “The workforce is getting smaller, and if we can’t make changes, we can’t exist. The lives of our employees have been improved by automation. The work is a lot easier than it ever was before, and it’s a lot more rewarding,” he said.

Bob was elected to the Western Growers Board of Directors this past November, making it his first time serving after five nominations. “I really wanted to get on the board because I felt I could bring a lot of experience and different viewpoints to benefit the ag community,” he explained. Bob said he’s most looking forward to actively contributing to water policy, legislation and labor issues and currently serves on the water and legislative committees.

“Agriculture is a great business—and it’s very rewarding—but it requires a lot of dedication. Feeding people is a wonderful thing.”

Agriculture Should Lean Into the Food is Health Initiative

August 1st, 2023

There is a lot of conversation currently around food is health. It is absolutely true that consumers who have a healthy diet with more specialty crops will improve their overall health. To push this initiative, there is a lot of activity around program funding that incentivizes the purchase and consumption of healthy foods.

One recent example of a quality program was the USDA Farmers to Families Food Box, which helped turn millions of products that could have gone to waste when food service shut down due to COVID into food boxes that were given to families in need. This was a double win—food did not go to waste and families in need got some really healthy food boxes.

Now, the far more interesting conversation to me is the competing resource allocation between food and pharma as a better health option. So, who is the key player in the resource allocation question between these two segments? How will the insurance companies decide which of the two gets resources, and how will they break ties and measure results?

Think about one of the biggest problems in the U.S. today: Obesity is an increasing problem across age, racial and regional demographics, and it causes related problems like diabetes. There are two possible responses. Consumers can eat more healthy food and reduce the occurrence of obesity and diabetes. Alternatively, they can take medicine and use medical procedures to treat diabetes—and in some cases—to help reduce obesity. Note that pharma solutions fail to address the underlying problem, which is the consumption of unhealthy foods, which can lead to obesity and diabetes.

The U.S. pays $1.9 trillion (yep, trillion with a T) on bad health outcomes each year. Much of that goes to pharma companies trying to fix the results of the problem instead of the real problem. What would we rather have government funding go to—pharma that fixes the result or fresh produce that solves the underlying problem? It’s an easy answer when posed this way.

So how do we get some of the $1.9T to go towards fresh food? We need to help the pharma companies evaluate their results, and we need to start measuring the results of healthier food consumption. From the data I have seen, the advantages of healthier food consumption is already pretty clear and getting clearer all the time. The data on pharma as an alternative spend is a lot less clear, particularly on a relative basis when compared to food. One solution treats the underlying cause, so you have to believe it will deliver better long-term ROI.

I think agricultural providers of specialty crops should lean into this one and help measure the results along a couple of key metrics:

  1. Long-term health impacts of food and pharma;
  2. Change over time in health impacts from behavioral change; and
  3. ROI on the relative investment in both outcomes (i.e., which one delivers better results for the investment made by companies and policy makers).

Once the data is collected, policy makers will be able to make decisions based on real data and real outcomes and be able to allocate resources based on what the data tells us. It would surprise me if food does not end up being a better investment than pharma by a fairly wide margin for the reasons outlined above. Regardless, we should all want the data to get collected so it can drive policy discussions. If that means funding research that can gather the data, the entire ag industry should write that check.