The Food Safety Elephant in the Room. 

June 2nd, 2026

I am exhausted by the same old food safety data conversation – it’s far past time for a new one. 

First off, if you know me, I focus a lot on food safety data. The why behind why we are doing something in food safety has never been secondary to me, it’s always been at the forefront. So, why does this opening today sound like I am giving up? Because I quit.  

I am done with having the same old food safety data discussion and imagining that some new approach to it will change the outcome. It won’t. We need to have the willingness and bravery to start the one we all know that we should be having.  

Let’s first set the scene appropriately. I am not discouraged because food safety is hard. Nor because risk management is complicated. I am certainly not deflated because collecting meaningful data is expensive or challenging.  

I am exhausted because I keep having to have the wrong food safety data argument. 

Almost every time I am engaged in a conversation or asked to speak about food safety data generation, existing data, improving surveillance, sharing data, sharing learnings, and/or finding better means of characterizing risk, the conversation inevitably shifts. It stops being about food safety, public health, and science, and starts being about legal exposure, costs, and customer ramifications.  

Questions like these dominate the conversation – clearly favoring the negative and/or risky elements to food safety.  

  • “What happens if we find something?” 
  • “What happens if we share it?” 
  • “What happens if someone uses it against us?” 

These conversations are about food safety and public health. They involve and originate with food safety scientists that are supposed to be the people responsible for understanding food safety and public health risk. We are the people who identify hazards, characterize them, monitor them, and reduce them. We are not lawyers. Yet somehow, in many discussions, the act of learning more about a system has evolved to first and foremost be treated as a threat, even by the people whose primary role should be to lead with science.  

When did we decide that was normal? 

Let’s start first with some basic rules around food safety data.  

  • Pathogen testing (and finding) does not create a hazard. 
  • An environmental monitoring program does not create contamination.  
  • A water test does not create unsafe and/or questionable quality water. 
  • A shared dataset does not create an outbreak. 

Collecting, testing, characterizing only helps us see a risk that already existed. The data simply helped us see it. Despite this, we routinely spend more time discussing the potential consequences of generating data and finding risks than the consequences of not understanding it. That should bother everyone. But it should mostly bother us, the food safety industry, since we have been allowing for far too long a different (albeit very real) problem to stop us. Isn’t that the real question we should be asking ourselves? Isn’t that the problem that needs fixing?  

The elephant in the room is that our biggest obstacle to food safety data is often not science. It is what happens after the science.   

Think about the message and culture we have created. We tell companies they should continuously improve. We tell them they should invest in surveillance, monitoring, verification, and risk characterization. We tell them they should learn more about their systems. Then we create an environment where discovering more about those systems can increase their legal exposure. That is a contradiction, and pretending otherwise has not made it disappear. 

That is backwards. Completely backwards. 

The goal of food safety has always been to better understand the system so we can improve it. A well-characterized risk is a manageable risk. An unknown risk is not. Every meaningful advance in food safety has come from learning more, measuring more, observing more, and understanding more. The answer to scientific uncertainty has never been less information from science. The answer has always been better information, more informed decision-making, and, quite frankly, putting our money where our mouths are. 

When we want to have a conversation about liability, legal standards, regulatory enforcement, discovery, or how food safety data is used in litigation, then let’s have that conversation too. Those are legitimate and relevant topics and we would be naïve to omit discussing them. But let’s stop pretending and conflating that they are food safety science and risk discussions. They are not. 

Food safety was never supposed to be an exercise in managing the consequences of knowledge. It was supposed to be an exercise in reducing public health risk. Yet somewhere along the way, we became more comfortable discussing the dangers of finding problems than the dangers of not finding them, and that should alarm all of us. Because if the people charged with understanding risk become afraid to characterize it, measure it, or share what they learn, then the problem is no longer the science. 

The problem is the system we have built around it. And there will be limited improvements in food safety if we have designed a system where learning is the thing we fear most. 

 

California DPR Proposes Pesticide-Treated Seeds Regulation: Comments Due June 29

June 1st, 2026

On May 15, 2026, the California Department of Pesticide Regulation (DPR) formally released a proposed regulation that aims to regulate pesticide-treated seeds planted in the state. This regulatory action by DPR is in response to a lawsuit settlement between DPR and environmental groups, requiring the state to develop and finalize a rule to label and track pesticide-treated seed use by Jan. 1, 2027. DPR’s proposed rule would create California-specific compliance obligations for pesticide-treated seed that go beyond the federal framework under the Federal Insecticide, Fungicide, and Rodenticide Act (FIFRA).

The regulatory language proposes to:

  1. Expressly define pesticide-treated seed under California law.
  2. Restrict applications of pesticide-treated seed Monday through Friday, 6 a.m. to 6 p.m., depending on the distance from the treated area to a school site, the application equipment used and type of pesticide applied (restriction exemption for seeds planted below the soil surface).
  3. Specify when pesticide-treated seeds are exempt from California pesticide registration requirements.
  4. Require monthly use reporting of pesticide-treated seed planted in California.

Western Growers is actively engaged in the rule-making process and will submit formal comments to the Department.

Link to rule-making page: https://www.cdpr.ca.gov/proposed-regulation/dpr-26-001-pesticide-treated-seeds/.

Written comments must be received no later than June 29, 2026.

Link to public comment portal: https://cdpr.commentinput.com?id=HYKegrj3J.

Four Reasons Hort Connections Stands Out as a Great Event

June 10th, 2026

I want to share a few thoughts about Hort Connections and what made it so special:

1) The energy was really high. People got up early for 7:00 am breakfasts every day and stayed late for happy hours and dinners every night. It was up early and up late all week, from the time things got going in earnest on Monday through the field demos just outside Adelaide on Friday. From my perspective, it didn’t seem forced. People were there because they wanted to be there. Many of the key US shows struggle to get participation in all time slots.

2) The “youth cohort” was very strong in attendance and participation. The 20 and 30-somethings were noticeably higher percentages than many of the events I regularly attend. I think this shows the opportunity that the US has in front of it and needs to lean into even more aggressively. US/CA has programs for both University students (Farm Robotics Challenge) and up and coming industry leaders (Western Growers Leadership Program). Those are good, and more are needed. We need to recruit hard to get students to test drive ag before they graduate and then stick with ag after they graduate. Recruiting and retaining talent remains hard.

3) Attendance was up and exhibitors were happy. I always like to walk the exhibit floor and get into a few content rooms to see how the audience is and how they’re participating. At Hort Connections, the audience was active in content sessions all three days and the startups I talked to reported very good traffic and high quality traffic. These are all big factors in getting attendees to come year after year and in getting startups to continue to show up and exhibit year after year. It’s worth noting that over 1,100 attendees were growers. That is a very high percentage of farmer traffic. At a time when traffic at many US shows is down, Hort Connections is bucking the trend by increasing traffic two years in a row.

4) The ultimate test – after 3+ long days, the wrap-up gala event was very well attended and (once again) people stayed late! I am a big fan of wrap up events in gala style where the last evening provides one last chance to connect before heading out of town.

My experience at the show tells me the combination of partnerships, the focus on specialty crops and horticulture, and the actual content and events at Hort Connections hit the mark and helped them deliver a great event and grow their audience.

WG Innovation Team has an Open Position: Senior Director of Innovation

June 10th, 2026

I am very excited to share that we have an open position on the WG Innovation team. This is a Senior Director of Innovation role, and it will be a replacement for Dennis Donohue’s role. So yes, whoever gets this job has big shoes to fill! Here is what you need to know about the position.

1) The primary focus will be on managing the “less chemistry” portfolio that includes: (1) precision spraying technologies (overlap with automation here); (2) bio-control solutions (bio-pesticides et al. – not bio-stimulants); (3) resistant genetics (pest resistance, etc.); (4) regenerative ag practices that improve soil health, which needs less chemistry; (5) UV lighting pest solutions (like TRIC and SAGA); and (6) anything else that shows up and can help achieve pest and pathogen control while adjusting the portfolio to less chemistry usage while maintaining grower economics. This is the key portion of this person’s responsibilities – allocating time and capital to make this space happen faster and cheaper for the startups so growers know what’s working and what they should be evaluating for potential purchase.

2) The primary enablement tool will be to build platforms similar to what Ben Palone has built in automation. So think tech validation, case studies, field trials, strategy development, partnership discussions, and obviously you’ll be at a few events where the magic happens and growers talk to startups to see what’s real. Think about the equivalents in this space to Reservoir Farms and John Deere. That three-way strategic partnership has up-leveled the entire space in a couple of years. If you are in this role you get to go build that for the “chemistry and friends” portfolio above. This person will work closely with WG Science team on designing and executing much of the tech validation work across the portfolio. And we are going to want to see a lot of math. The WG Case Studies for automation are the gold standard for grower economics, and we need the same level of rigor and detail for these solutions.

There’s a lot more in the job description, but those are the highlights. I encourage everyone to take a look at the job description and see if you’re a fit. We welcome all applicants and look forward to reviewing everyone that submits. Please share this widely or directly with good profile fits to help us get the right person in this role. It’s critical for our growers!

Apply here.

The Future of Ag Drones: Navigating Chinese Supplier Drone Ban Webinar

June 10th, 2026

Join industry experts who are addressing critical regulatory and supply chain developments related to the Chinese drone ban as it relates to AgTech.

If you’re working with drones or interested in how drones are impacting ag, Ben Palone and I will be talking ag drones with Briana Layfield and Kevin McDonald next Thursday. Drones are emerging as a space with multiple possible use cases, and keeping up with the regulatory requirements is important for both AgTech startups and growers. Drone sprayers, drones as bird mitigation, and drones as scouting tools are all available in the marketplace. Topics will include regulatory updates and the Chinese supplier drone ban (which has impacts on the drones and replacement parts and as Ben reminds me drones do routinely suffer some impact events and need replacement parts and repairs). As is often the case with AgTech, the devil is very much in the details, and Briana and Kevin will help us sort through the details and impacts.

The webinar is Thursday, June 11 at 11:00 am PT.

Chinese Supplier Drone Ban Webinar

Five Ways Western Growers and Plug and Play Are Accelerating AgTech

June 2nd, 2026

Last week Plug and Play (PnP) held their semi-annual Summit in Sunnyvale. It was a great week with 3,500 – 4,000 attendees hearing from thought leaders, startups, and investors about what’s going on with venture capital both generally and in specific segments like AgTech and FoodTech. It was super cool to see AgTech absolutely own the day three agenda this year with a full set of AgTech topics and startups showing off cool new AgTech solutions.

Western Growers is working with Plug and Play on a couple of key initiatives related to the biggest challenges for specialty crop growers: the increasing cost of labor and the increasing regulatory concerns about chemical inputs such as pesticides and herbicides.

  • The Startup Intake Form is the new front door to WG members. There are over 2,000 automation and chemistry efficiency/alternatives (biologicals, genetics, regenerative agriculture, UV light, precision spraying) startups and over 2,300 WG members. There is no way that those numbers can work efficiently if every grower has to work on filtering out the startups in those two segments to find the ones that have a high likelihood of commercialization and success. The better path is to have Plug and Play and Western Growers work together to vet the startups for the entire WG membership. The way startups can gain entry into that process is by entering their data in the form above. It takes roughly the same amount of time as completing an Accelerator application (that should not be a surprise, Plug and Play is one of the world’s largest Accelerators).

 

  • Global Scouting – PnP provides global scouting services on behalf of WG members. Once startups in key categories are identified and vetted, PnP and WG work together to spread the word on the new startups that have been vetted so WG members get a filtered set of startups out of the 2,000+ (and there are more in other tech segments. These are just the two most pressing issues). In the past couple of months, PnP has supported a Chinese scouting trip of robotic solutions and AgTech automation solutions and helped scout startups for the Ag Sharks competition at the WG Annual Meeting. In addition, PnP scouting led to multiple quality meetings for me at the Summit, including Molecularworks.bio and Lilliput Technologies, both of which were new to me.
  • I mentioned Ag Sharks above. Ag Sharks returned to the WG Annual Meeting agenda last year after a year hiatus. It is a Shark Tank style format that puts multiple startups in front of multiple Ag Sharks (AgTech investors). It’s one of the highlights of the Annual Meeting for Western Growers members. That was true in the original format with a single Ag Shark (S2G). It is also true in the new format with multiple Ag Sharks. In addition to providing an Ag Shark, PnP provides scouting services for startups that combine a high likelihood of commercialization success with startups that have a “sizzle” factor in terms of either the type of solution they offer or something else that creates some intrigue about the startup. This year we are working on investor syndicate options for the Ag Sharks to include potential investment funds from other investors and/or WG members that would like to participate.
  • Farm Robotics Challenge – this is the fifth year of the Farm Robotics Challenge, which was launched by Farm-NG and partners, including Western Growers. Each year there are more teams competing, and the bar gets higher each year. The winners were announced at the event, and I will provide details on the winners in a separate post. For now, from a specialty crops perspective, the two big winners were UC Davis and Cornell. We are going to work with them and last year’s winner (University of Georgia) to really start to focus more effort on commercialization.
  • This item is a future aspirational objective that we are slowly moving down the path toward. The reduction in AgriFoodTech VC by 70% in the last four years has forced everyone in the space to develop new strategies to help fill the VC capital gap. PnP and WG are looking at collaborative approaches to capital that could include PnP VC funds, strategic partner funds from companies in the ag and AgTech ecosystems such as OEMs and input manufacturers, and industry funding sources (including growers and trade groups). Ideally there would be some matching fund possibilities from public funding sources. We have nothing to report yet but are evaluating potential options in this segment.

As I mentioned above, Plug and Play holds these Summits twice a year. The summer one is normally in June (it was in May this year because of a schedule conflict with the overall World Cup schedule that includes games in Santa Clara at Levi’s Stadium in June). This would have made hotel rooms a lot harder to get and more expensive so PnP moved the summer event to May this year. The winter event is generally in November. This year’s will be November 3-5 and will once again be in Sunnyvale at PnP HQ.

If you are a WG member that would like to attend, please reach out to the WG Innovation team and we can help. The main reasons to attend are:

  • Get a clear and current perspective on the issues and startups that are central to the industry discussion. There are dedicated AgTech and FoodTech segments where you can see what is happening in specific areas of each of those two segments.
  • Get current on other segments that are not AgTech related but are large and/or emerging technology areas such as cybersecurity and AI. Some of these technologies will likely enable vertical solutions to advance faster by leveraging the horizontal tech solutions with industry-specific solutions like AgTech.

Thanks to our friends at Plug and Play for another great Summit!