Here comes Tulare – Homecoming Week 2026!

February 10th, 2026

Well friends, it is Homecoming Week – no, not for your favorite high school or college football team (that was in the fall for those who don’t go!), but for the agriculture and agtech community to gather in Tulare for World Ag Expo. It is the first big west coast ag event of the year, and it is fair to call it homecoming week because everyone from the ag industry now and for the past couple of decades gathers to show off products, talk shop, catch up with old friends and make some new ones.

There are always a few things to watch out for in Tulare each year. Here are some thoughts heading into the 2026 edition:

  1. Who is making announcements? Last year Carbon Robotics launched five new products aimed at laser weeding for both specialty crops (three models) and Midwest crops (two crops). This expanded their market opportunity by lowering their entry level price point for specialty crops and by creating access to Midwest crops. Increasingly, startups and established companies see Tulare as a great place to launch new products. Often the announcements are about new products opening a new market segment by adding extra functionality (i.e. a weeding robot can now do thinning as well) or a new channel partnership (a dealer partner that can help create new opportunities and open up new regions).
  2. Who is getting a first-time booth? It’s always fun to see startups emerging from “buying a ticket and walking the show” to “getting a booth and looking for customers.” This means they are getting traction or trying to help generate some early traction with new customers. Nobody is getting a booth in Tulare without some sales targets supporting it. The show is too expensive and takes part of the team out of the market for several days to be at the show. If you’re not sure the product is ready for prime time (and ready to be sold), you should not be exhibiting in Tulare.
  3. How is the show doing? Are there open exhibit spots that were either not taken by exhibitors or had exhibitors back out at the last minute (both of which are not a great sign, obviously for different reasons)? How does the crowd feel compared to prior years? The last five years have been interesting as things got shut down for a year and it took a few years to get the crowd back to pre-shutdown levels. Are attendees still getting value from the show, and is the crowd as big as we hope? The events business continues to be challenging for many events, even some mainstays on the calendar. World Ag Expo is in a pretty unique position to maintain its dominance on the early season calendar, but we are seeing some challenges at other events that Western Growers sponsors and supports. I would expect some more consolidation of trade show and event businesses in 2026.
  4. Who is closing fund raising rounds? This one will be front and center for many of us. The VC crunch is real – AgriFoodTech has gone from $53B in 2021 to $10B. Also of note, funding has gone from 78% early stage (Seed and A rounds) and 22% later stage (B round and later) to 22% seed and A / 78% later stage in 10 years. So early capital is harder than ever to find – there’s less of it and many investors are protecting their portfolio and doubling down on existing investments for future rounds rather than placing more early stage bets.

I will be back with a full report from the show in next week’s Newsletter!

Western Grower & Shipper Magazine Q1 2026 Digital Edition is Available Now

February 2nd, 2026

The Q1 2026 digital issue of the Western Grower & Shipper magazine is available for online viewing.

The issue features the articles, “A More Inclusive Definition of Public Benefit in Water Infrastructure,” “A New Voice for the Collective: Chair Rob Yraceburu Leads Western Growers into its 100th Anniversary,” “A Look Back at the Western Growers 2025 Annual Meeting” and more.

Find the full digital edition of the issue here.

$3B in Agtech Automation Could Create 6,000–7,000 Jobs Over Five Years

February 4th, 2026

I’ve been looking into what venture capital funding levels will look like in the next five years (2026-2030) and how much of an impact we can expect to get from automation investment on job creation. This has implications as we look for alternative (i.e. non-VC) funding sources because economic development is often a rationale that can help secure many public sources of funding, including grant funding and economic development program funding.

The first step is to look at the amount of AgriFoodTech venture capital that is likely to be invested over the next five years. To do that, we can look at the drop over five years from $53B in 2021 to ~$10B for 2025 and then look at the underlying root causes of the drop to determine where VC funding levels are likely to go the next few years. I continue to believe that venture capital faces structural challenges, despite strong AI funding and valuations. These challenges stem from a lack of quality exits driven by a sharp decline in IPOs and startups remaining private longer for reasons that are unlikely to change. These structural challenges exist for AgriFoodTech as well, and when you add to them the fact that 42% of the $53B were in two over-hyped categories that generated virtually no exits the past five years (CEA and alt-protein), it’s easy to come to the conclusion that $10B is not an outlier but the new normal until exits return.

If we start with $10B as a 2026 baseline target, where do we go from there? To keep things simple, I assumed a flat-line trend for five years (overly simplistic to get to next-step actions). For the first step, I used $50B ($10B/year for five years) as our starting point.

For the second step, we need to look at how much of that investment amount is likely to go to automation. For this model, I looked at data from a previous post that looked at the investment percentage for AgriFoodTech that automation represented.

Automation accounted for 8.3% of AgriFoodTech funding in 2015, then declined sharply as overhyped categories like CEA and alt-protein captured 42% of funding in 2021. Over the past two years, automation has rebounded to 4.9% and 4.8% and is positioned to gain share as CEA and alt-protein downsize and automation startups continue solving real-world grower problems. I put the percentage of AgriFoodTech funding that goes to automation at 4-7% with a likely forecast of the upper half of that bound.

For this model, I used a flat 6% for all five years because while I think automation will continue to gain share of invested funds, I do not think it is going to go to levels like 8-10% of total spend. Also, just like AgriFoodTech, it’s likely to see significant gains on a relative basis but not likely to double or more from current levels without a real change in exits (possible but not likely given market conditions now). So, if you take a 6% allocation to automation for five years across $50B, you get a total automation investment of $3B for five years.

Now that we have a $3B target, the next step is to look at the investment spending for fundraising segment from seed through A and B VC rounds and beyond. This will help us match up the job creation profiles with the appropriate segment investment percentage. It shouldn’t surprise anyone that there are different needs for seed round raises between A and B rounds. We want to factor that in.

This is where the data gets interesting. I know, it was always interesting but there’s a complete sea change in early stage v late stage investment, and that has ramifications for this analysis. Specifically, in 10 years, the split has gone from 78% to seed and Series A startups and 28% to Series B and later to the exact opposite. This means that while roughly 4 out of 5 dollars 10 years ago were going to early stage startups, that number is now just 1 in 5. By comparison, the funding going to later stage startups (again B round and later for this exercise) is now at 78% and takes up 4 of every 5 AgriFoodTech VC investing dollars. This means that most of the job creation that is likely to happen across our $3B in five years will match the profile of B round investments.

The next step is to look at the jobs created at each tier with a range of job creation expected. This part is a work in progress. Getting good sector comparisons is tough, so I am going to keep working on that. There are some big differences in VC capital allocations by startups in spaces like online advertising (primarily software and analytics tools) and fintech (payments tech – again more software) compared to AgriFoodTech generally and in particular when compared to automation. Every automation solution has research and development (R&D) that requires hardware R&D and cost of goods sold (COGS) that requires buying parts and completing assembly for each robot.

For now, I am getting comfortable with the analysis I am providing details on here as a starting point, acknowledging that this will evolve. In short, the labor share of spending varies by overall segment (AgriFoodTech vs. other VC investment categories), the sub-segment (automation vs. other), and the round of the fund raise (i.e. the more you spend on COGS and manufacturing generally the less you spend on people, and it is fair to expect that a B round will have more manufacturing costs associated with it than a seed round because you should be doing production to get to commercialization and scale.)

For this initial analysis, I broke investments down into: (1) seed; (2) A round; and (3) B round and later. For segmentation purposes, we used $1-2M as the range for seed rounds, $5-15M as the range for A rounds, and $20M+ as the range for B rounds (and as I write this I realize the $2-5M and $15-20M gaps need to be analyzed to make sure we’re not eliminating anything inadvertently – stay tuned). With those segments, it looks like $3B in automation VC investment across 2026-2030 should create 6,000 – 7,000 total jobs. That breaks down as (1) 4,500 direct engineering, manufacturing, deployment and field service jobs (direct jobs) and (2) 2,000 – 2,500 indirect and induced jobs (indirect jobs) over the five-year period. It also means that $3B creates 25,000 – 30,000 cumulative jobs years.

Across the three segments, here is the current set of assumptions. For seed stage investments, the job creation range across the entire five-year period is 750 – 1,500. For A round investments the job creation range is 1,500 – 3,000. For B round (and later) investments, the job creation range is 2,100 – 4,200. I want to work on these three segment numbers more, but for now, these seem directionally right and tie to some quick bottoms up analysis. If you look at the total number of jobs created as 6,500 (midpoint of the 6,000 – 7,000 range), that means that at $3 billion in VC investment the investment level per job is ~$461k. Said another way, for each $1 million in VC investment, there are 2.1 jobs created. Both of these numbers are rational. Remember it’s not like the average salary is $461k – that number factors in the other non-people costs related to R&D, engineering and manufacturing, which are not people costs. Similarly, while two head count per million seems low, it is not when you factor in all the hardware costs mentioned above.

It’s worth spending some time on the direct vs. indirect topic. The direct jobs are defined in this analysis as jobs that would not exist without the automation firms themselves or as jobs created inside ag automation companies and their immediate operating footprint as a result of the VC investment. Direct jobs would not exist without the startups and include robotics and automation engineers, manufacturing and assembly workers, field deployment and service technicians, product management (including QA and testing), sales and support, and operations and supply chain head count.

By contrast, indirect jobs are positions created outside the startup but are required to support their production, deployment and ongoing operation. Critically, the jobs arise through supplier and service demand and are not directly on the automation firm’s payroll (thus indirect). Included in the indirect category are component suppliers that make the parts for the automation startups, contract manufacturers and fabricators, logistics and transportation, installation contractors, maintenance and repair firms, and professional services (accounting, legal) that support the startups. None of these costs are on startups payrolls but all are required to support the startup and its activities. As you can see from this model, we are using a 1.5x multiple on direct employment to calculate indirect employment.

After all that definition language, you’re probably wondering what is explicitly excluded from the direct and indirect calculations. Here’s what is not counted: on-farm labor reallocation (i.e. increased efficiency lets farm workers do new and different tasks), productivity-driven output expansion on farms (i.e. any jobs created from yield or margin gains because of the automation), and retail or export-related employment (considered part of the ecosystem but too tenuous to be counted as indirect in the above analysis).

This part one of the analysis. There will be future parts as I get a chance to dive deeper. For now, here is the best summary of what the job creation for the specialty crop agtech automation over the next five years could look like:

If you assume 6% of the $50 billion forecast for AgriFoodTech VC from 2026-2030 is invested in AgTech automation startups, that means that $3 billion ($600 million per year) gets invested and creates 6,000 – 7,000 jobs: 4,500 direct engineering, manufacturing, deployment and field service jobs and another 2,000 – 2,500 indirect jobs for a total of 25,000 – 30,000 cumulative job years. From an economic development perspective, these numbers (and the evolved version in the future) can be used to support grant funding and other public funding from state and federal agencies focused on economic development returns.

To that end, I am doing some analysis of grant funding around innovation and economic development to determine how much of an accelerator impact they can have and what is the right way to deploy them. The early research suggests they can be very catalytic and that the likely best location to put them is not on early stage R&D but on the commercialization activity set. Specifically, and I believe this is the largest opportunity for US educational ag systems to evolve, if we switch even a small but meaningful portion of funding away from R&D and research paper output to focus on commercialization.

Specifically, there is an opportunity to really dial up the intellectual property (IP) capture, licensing, and tech transfer metrics and build out the infrastructure around all of that. It is the under-served portion of the innovation funnel that likely has the highest ROI if we can build it right. When we build it right, we widen the funnel of VC-capable startups by getting more research output to commercialize and that is a win for the entire agtech ecosystem. But that is the subject for a future article (ok, more likely for many future articles!).

Updates from the CIT: Week of February 2, 2026

February 10th, 2026

The Western Growers Center for Innovation & Technology (WGCIT) continues to support resident startups by creating meaningful connections, strengthening our facility and maintaining an environment that fosters innovation. Below is a brief update on recent activities across our innovation, information systems and facility operations.

Startup Progress & Industry Engagement

Agtech startups within the WGCIT ecosystem regularly meet with our team to share product updates and outline their readiness for grower engagement. When a company reaches the appropriate stage, we facilitate introductions to key decision makers across the Western Growers Association (WGA) membership.

Last week, one of our resident food waste technology startups achieved this milestone. In response, the WGCIT team coordinated several in‑field meetings across Central California and Yuma, Arizona. These meetings allowed the startup to demonstrate their solution directly to grower‑shipper‑processor operations, helping accelerate real‑world evaluation and potential adoption.

Technology Infrastructure Enhancements

To ensure our residents and partners have access to reliable, modern collaboration tools, the Western Growers IT team recently completed several major upgrades within the WGCIT:

  • Main Conference Room AV Upgrade:
    The AV system has been replaced with a new ClickShare presentation platform, simplifying wireless sharing and improving meeting efficiency.
  • New Battery Backup Systems:
    To help safeguard operations during severe weather or unexpected power outages, IT installed updated backup power systems throughout the WGCIT. These additions will help maintain continuity during volatile conditions.

Facility Refresh & Maintenance

We’ve also been focused on creating a clean, welcoming, and productive environment for all who use the space. The carpets in the WGCIT conference room and all meeting rooms received a deep professional cleaning. The entire office is looking refreshed and ready for a busy season of collaboration and innovation

Registration Open: California Longitudinal Study (CALS) Industry Briefing – March 4 

February 4th, 2026

Registration is now open for the upcoming California Longitudinal Study (CALS) Industry Briefing, hosted by the California Department of Food & Agriculture (CDFA).  

The California Longitudinal Study (CALS) is a multi-year, systems-based research effort focused on understanding how pathogens behave in real agricultural environments like the Salinas Valley. By tracking water, soil, wildlife, weather, and land-use factors over time, CALS moves beyond snapshot testing to reveal when, where, and why contamination risks emerge or decline. For food safety professionals, CALS offers rare, science-driven insight into environmental drivers of risk, practical context for regulatory discussions, and data that support smarter, preventive decision-making. 

Why attend? 

  • Hear directly about study outcomes 
  • Understand how the findings may inform on-farm and operational practices 
  • Ask questions and engage with the researchers 

Event details 

  • Monterey Conference Center 
  • 1:30 p.m., March 4 
  • Free to attend (registration required) 

Register here:
https://www.eventbrite.com/e/1689574144749 

Seating is limited, so early registration is encouraged. 

New Employment Laws for 2026

February 3rd, 2026

California’s 2025 legislative session introduced important changes impacting employers and employees. Out of a total of 917 bills, 794 became law, including approximately 70 that focused on employment issues. Employers should act promptly to ensure compliance with the new regulations, effective Jan. 1, 2026, unless otherwise specified.

California’s minimum wage has increased from $16.50 per hour to $16.90 per hour. The increase also affects the minimum salary threshold for exempt employees, raising it from $68,640 per year (or $5,720 per month) to $70,304 per year (or $5,858.67 per month).

Employers must also be mindful of local minimum wage increases. For information on which cities/counties are set for a January 1 increase, review the UC Berkeley Labor Center’s inventory of city and county minimum wage information.

AB 406 – Victims of Violence (Effective Oct. 1, 2025)

AB 406 restores and recasts specific Labor Code sections that were deleted by last year’s AB 2499 (expanded employee protections for victims of “qualifying acts of violence” and their family members, aligning these rights with the Fair Employment and Housing Act). AB 406 provides important clarifications regarding jurisdiction over claims between the Division of Labor Standards Enforcement and the Civil Rights Department.

The restored Labor Code sections now align with the Fair Employment and Housing Act (FEHA), specifically incorporating existing provisions that allow crime victims to utilize paid sick leave for crime-related purposes. These changes clarify that employees may use paid sick leave for jury duty and for court appearances when serving as witnesses under subpoena, in addition to expanded unpaid leave rights to support victims of serious crimes and their designated family members. The legislation also reinforces employers’ obligations to provide written notice of these rights, maintain strict confidentiality, offer reasonable accommodations and allow the use of accrued paid leave for activities connected to crime or abuse.

SB 303 – Bias Mitigation Training (Effective Oct. 1, 2025)

SB 303 strengthens an employer’s ability to provide bias mitigation training. Effective Oct. 1, 2025, SB 303 clarifies that an employee’s good-faith participation in bias mitigation training—including self-assessment, testing, or acknowledgment of implicit biases—cannot, by itself, be considered unlawful discrimination.

SB 303 is meant to encourage employers to conduct bias mitigation training, including self-reflection exercises, workshops and facilitated discussions, without fear of legal retaliation or discrimination claims arising solely from those activities.

The statute explicitly states that such participation will not constitute unlawful discrimination as long as it’s conducted in good faith and is intended as part of comprehensive bias mitigation training.

SB 464 – Employer Pay Data (Job categories expand effective Jan. 1, 2027)

SB 464 makes key updates to pay data reporting requirements. Employers must now collect and store demographic data for reporting separately from personnel records. Beginning Jan. 1, 2027, the number of job categories to report will expand from 10 to 23
(See Govt. Code Sec. 12999(b)(1(A-W)). Courts are also now required to impose civil penalties if employers fail to submit reports when requested by the Civil Rights Department, emphasizing the importance of compliance.

SB 261 – DLSE: Orders, Decisions and Awards

SB 261 requires the Labor Commissioner to post a copy of any order, decision or award on its website no later than 15 days from when the deadline to appeal the decision expired, and no appeal is pending.

SB 261 also requires the Labor Commissioner to post the information of employers with unsatisfied judgments when the time to appeal has expired and no appeal is pending, with provisions for the removal of such information and advance notice to such an employer. Additionally, SB 261 creates a new civil penalty of three times the outstanding judgment when an employer has a final judgment for nonpayment of wages that has remained unsatisfied for 180 days after the time to appeal has expired and that has no appeal pending.

SB 642 – Payment of Wages

SB 642 updates the state’s Equal Pay Act (the Act). Changes include redefining the terms “pay scale,” “sex,” “wages” and “wage rates,” extending the statute of limitations for commencing a civil action to recover wages, and providing guidance on what constitutes a violation under the Act.

The Act currently defines “pay scale” as the salary or hourly wage range that the employer reasonably expects to pay for the position. SB 642’s revised definition makes clear the term means, “a good faith estimate of the expected wage range that an employer reasonably expects to pay for the position upon hire.” SB 642 also clarifies that employers are prohibited from paying employees at wage rates less than the rates paid to employees of “another sex” instead of the “opposite sex.”

The statute also clarifies—for purposes of the Act only—that “wages” and “wage rates” include all forms of pay, including, but not limited to, salary, overtime pay, bonuses, stock, stock options, profit sharing and bonus plans, life insurance, vacation and holiday pay, cleaning or gasoline allowances, hotel accommodations, reimbursement for travel expenses and benefits.

SB 642 also extends the limitations period to bring a civil action to recover wages to no later than three years after the last date the cause of action occurs and allows an employee to obtain relief for the entire period of time in which a violation exists, limited to six years. Further revisions make clear that a cause of action occurs when an alleged unlawful compensation decision or practice is adopted; an individual becomes subject to the decision or practice; or an individual is affected by the application of the decision
or practice.

AB 692 – Contracts in Restraint of Trade

AB 692 prohibits employment contracts from requiring workers to pay debts, fees or penalties if their employment ends, or allowing debt collection to resume upon termination. Such contract terms are void as against public policy because they restrict lawful employment.

Limited exceptions exist for separately offered contracts to repay tuition for transferable credentials and employees must be informed of their right to consult an attorney and given at least five business days to do so before signing.

The statute allows employees or their representatives to bring private lawsuits for violations, with penalties including actual damages or $5,000 per worker, plus injunctive relief and attorney’s fees.

AB 288 – Labor Organization (Litigation Pending)

AB 288 amends the Labor Code to expand the jurisdiction of California’s Public Employment Relations Board (PERB), a state agency with the authority to enforce federal labor laws in the absence of action by the National Labor Relations Board (“NLRB”), and allows PERB to resolve private sector issues of federal labor law and grant appropriate relief if the NLRB has expressly or impliedly ceded jurisdiction.

In addition to allowing PERB to order any appropriate remedy, including injunctive relief and penalties to resolve unfair labor practice charges, AB 288 grants PERB the authority to assess civil penalties in the amount of $1,000 per worker per violation to employers it finds have engaged in a pattern or practice of committing unfair labor practices.

The legality of AB 288 was immediately challenged by the NLRB, which filed a lawsuit against the State of California and PERB seeking to block enforcement of the new statute. The NLRB contends that AB 288 is preempted by the National Labor Relations Act (NLRA) and that it violates the Supremacy Clause of the U.S. Constitution.

SB 294 – The Workplace Know Your Rights Act (Effective Jan. 1, 2026; notice requirements effective Feb. 1, 2026)

The Workplace Know Your Rights Act (SB 294) requires the California Labor Commissioner to post a Notice template for employers by Jan. 1, 2026, with annual updates released thereafter. The Notice is required to provide information on workers’ compensation, immigration protections, union rights and constitutional protections during law enforcement interactions at the workplace.

Employers are required to provide this Notice to employees by Feb. 1, 2026, and annually thereafter, as well as to new hires and, if applicable, employee representatives (e.g., union representation). Notices must be in the language commonly used by the employer (if provided by the Labor Commissioner), and employees must be allowed to designate an emergency contact in case of arrest or detention at work by March 30, 2026.

Penalties for noncompliance include up to $500 per employee per violation, and for emergency contact violations, up to $500 per day (maximum $10,000 per employee).

SB 617 – Cal-WARN

Under Cal-WARN, employers must give 60 days’ written notice before mass layoffs, relocations or terminations. SB 617 adds that this notice must state whether the employer will coordinate services with the local workforce development board (LWDB), provide details on CalFresh food assistance (including the helpline and website) and include contact information for both the LWDB and the employer. The notice must also include a statutory description of LWDB rapid response services to help laid-off workers find new jobs. If coordinated services are offered, they must be arranged within 30 days of the notice.

SB 590 – Paid Family Leave (Effective July 1, 2028)

SB 590 expands California’s Paid Family Leave program to cover individuals caring for a “designated person,” defined as someone related by blood or with a family-like relationship. Starting July 1, 2028, employees can receive wage replacement benefits for caring for such individuals, provided they identify and attest to the relationship under penalty of perjury.

SB 513 – Personnel Records

SB 513 expands the scope of personnel records that current and former employees, or their representatives, have the right
to inspect and receive a copy of to include education or training records. The new statute also requires employers who maintain education or training records to ensure those records include the name of the employee and the training provider, the core competencies of the training and any resulting certification or qualification earned.

SB 59 – Change of Name or Gender and Sex Identifier

SB 59 imposes stricter requirements on employers to ensure that medical information obtained in the course of employment is kept strictly confidential and used only for legitimate business purposes.

Maintaining confidentiality is mandatory under SB 59, meaning that medical details—such as health conditions, treatment records or related documentation—cannot be disclosed except in limited circumstances specifically authorized by law, such as compliance with subpoenas, benefit administration or workers’ compensation claims. For any other disclosure of medical information, the employee’s explicit written authorization is required.

SB 446 – Data Breaches

SB 446 updates California’s data breach notification rules, requiring businesses to notify affected residents within 30 days of discovering a breach. If more than 500 residents are affected, a sample notice must be sent to the Attorney General within 15 days. Notification can be delayed for law enforcement or to assess the breach. SB 446 also sets a standard notice format and makes missing the 30-day deadline “per se” evidence of a violation, with possible fines and private lawsuits under the California Consumer Privacy Act (CCPA).

Regulatory Enforcement – CPPA: Automated Decision-Making Technology (ADMT) (Effective Jan. 1, 2027)

The California Privacy Protection Agency (CPPA) is responsible for creating and enforcing California’s Privacy Rights Act (CPRA) regulations. In its second round of regulatory enforcement, the Agency is focusing on ADMT as it applies to significant decisions in the employment and job applicant contexts. Specific triggers for compliance arise when an organization subject to the CCPA uses ADMT to make significant employment decisions, such as those related to hiring, promotions or benefits. Compliance is also required for activities that present a high privacy risk—including selling or sharing personal information, processing sensitive personal data or profiling employees or candidates.

Additionally, businesses that meet certain size thresholds, such as generating more than $50 million in annual revenue, may be subject to cybersecurity audit requirements, with phased deadlines beginning in 2028.

Entities not covered by these new regulatory requirements include non-profit organizations and any organization that does not fall within the scope of the CCPA—such as those not meeting the relevant thresholds or not handling the personal data of California residents.

CDFA Reports Increasing Costs and Challenges to Control Diamondback Moth for Brassica Crops in California

February 3rd, 2026

The California Department of Food and Agriculture’s (CDFA) Office of Pesticide Consultation and Analysis (OPCA) and the University of California, Davis recently released a report, “Impacts on Pest Management Costs of Resistant Diamondback Moth Outbreaks in Central Coast Brassicas.”

The CDFA-OPCA report described substantial county- and crop-level variation in changes in pest management costs between 2023 and 2024. Further, broccoli and cauliflower in Monterey County and Brussels sprout in Ventura County experienced the largest percentage increases in insecticide use, leading to dramatic per-acre management costs (+61.8%, +54.7%, and +70.6% respectively) and total management costs (+75.8%, +87.8%, and +70.6% respectively) during this time, consistent with the reported severe pest pressure and reduced control efficacy in 2024. Western Growers is working with this office to develop a position paper that describes the findings and further highlights the challenge.

The diamondback moth (DBM), Plutella xylostella is the most economically damaging pest of brassica crops in California. Management of DBM is challenging because of its demonstrated ability to rapidly develop resistance to a wide range of insecticides. Recent monitoring has documented extensive resistance among DBM populations in the California Central Coast region, leading to increased control failures and outbreak conditions over time. Reports from industry members indicate that 2024 and 2025 have been particularly problematic for brassica producers in the region.

Growers have been increasingly challenged by this high priority pest, reporting increased yield loss, rejected shipments, and reduced efficacy of existing pest control tools.

Read the full report “Impacts on Pest Management Costs of Resistant Diamondback Moth Outbreaks in Central Coast Brassicas.”

Canada Federal Court Reinstates Designation of Plastic as “Toxic”

February 3rd, 2026

The Federal Court of Appeal (FCA) released its decision January 30, 2026, reinstating the federal government’s designation of Plastic Manufactured Items (PMI) as “toxic” under Schedule 1 of the Canadian Environmental Protection Act (CEPA).

Canada’s “Pollution Prevention Plan for Primary Food Packaging”, P2 Notice, published by ECCC in August 2023 laid out expectations for reusable, recyclable or compostable packaging and the broader circular economy, but fresh produce has been explicitly excluded from that discussion, and the report dictates that fresh fruits and vegetables must be distributed and sold in bulk and/or in plastic-free packaging (75% by 2026, increasing to 95% by 2028). Large Canadian grocery retailers would be responsible for compliance, to include retailer-by-retailer variations in packaging requirements, further complicating compliance for suppliers.

Progress on this notice had been paused, pending this Federal Court decision. The plastics industry and two provincial Attorney Generals challenged the GIC Order and the Minister’s decision not to establish a board of review by bringing an application for judicial review in the Federal Court. The legal foundation remains intact for regulatory measures that rely on the PMI listing, including:

  • The proposed 2023 recycled content regulations, and
  • The 2023 Pollution Prevention Plan (P2P) Notice,

both of which remain of significant concern to the fresh produce sector due to the essential role of functional packaging.

This decision further reinforces the necessity for alignment on the future of sustainable fresh produce packaging. Western Growers will continue work supported by the United States Department of Agriculture (USDA) as part of the 2025 Technical Assistance for Specialty Crops (TASC) program, which will allow Western Growers to spearhead a partnership between fresh produce industry stakeholders to develop and implement sustainable fresh produce packaging alignment across North America.

Further details about the decision.

Further details on Western Growers Sustainable Packaging (SPPA) work.

A More Inclusive Definition of Public Benefit in Water Infrastructure

February 3rd, 2026

During his presidency, Dwight D. Eisenhower warned the American people about the dangers of what he termed the Military-Industrial Complex: the increasingly tight relationship between a segment of the government and a sector of the economy, each able to serve the other’s interests at the expense of the greater public interest.

Today in California, we suffer from a form of this. Some environmental organizations—not all, to be sure—have made it their mission to work inside the regulatory process, frequently complemented by litigation, to create endless process delays and to place so many barriers in front of a water infrastructure project that it finally collapses. Regulatory agencies have largely accepted a narrowing of the aperture through which water projects must pass; no longer representing the public interests of the voters and taxpayers but instead a segment of “stakeholders” whose sole purpose is, seemingly, to thwart the expressed will of the voters.

Let’s not pretend that environmental organizations of this sort are solely motivated by environmental objectives. These are non-profit organizations, but they do have financial motivation. A successful non-profit employs people and can pay them well, assuming it has a motivated and reliable base of financial backers. Nothing wrong with that, as far as it goes. But ask yourself: What would happen if an environmental non-profit declared victory? What if it told its backers, “We identified this environmental crisis, you all stepped up to help us work on public policy solutions to address it, and it worked! We fixed it!” Of course no one would do that, because their financial backers would move on to something else and a bunch of people employed by those organizations would be looking for jobs. But here’s the thing: They have enormous credibility in California, both with voters and with policy makers. They wear white hats.

I, on the other hand, wear a black hat. Not in my own mind, of course, but that’s the perception of my industry propagated by environmental and labor organizations and many of their allies in Sacramento. We in the agriculture industry are labeled “Big Ag,” or “Corporate Ag.” The truth is far different. Only 2.5 percent of California farms are non-family owned corporations. And only 4 percent of California’s farms are more than 2,000 acres.

Staring at the reality of shrinking water supplies, today many of the farmers in the San Joaquin Valley are looking toward a future that looks far different than the one preceding generations envisioned and achieved. Many are talking about downsizing operations or selling to investors.

We are assured that the state’s water policy direction is toward resiliency, but resilience that accommodates some interests at the expense of others doesn’t create anything resembling resiliency for the losers. We are stumbling from one year to the next, all the while diminishing reliability and affordability for water users, especially for our state’s farmers and the millions of people connected to the ag economy. And that is why we must redefine public benefit.

When a storage project dies, the impacts go far beyond the state’s narrow definition of “beneficiaries.” As the Sustainable Groundwater Management Act and constricted water supply via the Delta are demonstrating already, when farming scales back due to water cuts, the economic well-being of entire regions and millions of people is threatened. Sure, a canal delivers water to a farm, but that farm and thousands like it together form the foundation of a regional economy. The people who own and work in businesses that are “ag-adjacent” are as much the beneficiaries of water delivered to farms as the farmers themselves. And California writ large is the beneficiary of a large and vibrant agriculture sector, thanks to the tax revenue it generates.

This state will not build big water projects again unless we toss this outdated and narrow-minded policy out the window. A change in policy like that is no small thing. The words themselves—public benefit, and its partner “beneficiary pays”—have been given holy status in Sacramento. But it needs to change.

This column is excerpted and modified from a speech given by Dave Puglia at the Association of California Water Agencies (ACWA) 2025 Conference in San Diego on Dec. 3, 2025.

What Happened at Western Growers CIT This Week?

February 3rd, 2026

Western Growers continues to advance its leadership in agricultural innovation through strategic collaboration, field engagement and relationship‑building with growers and technology partners. Below is a recap of key activities driving this momentum across our innovation centers and growing regions.

Last week, Walt Duflock and Ben Palone hosted a delegation of academics from Mississippi State University and Cornell University for in‑depth conversations focused on specialty crop research. These discussions centered on emerging scientific approaches and university‑led initiatives that can help Western Growers members address pressing challenges in specialty crop production.

To complement the academic dialogue, the WG team arranged a series of targeted meetings with three leading grower‑shippers.

These sessions provided the visiting academics with firsthand insights into how industry leaders are approaching automation, labor efficiency and technology adoption across their operations.

The visit also included immersive field tours at two key locations: Reservoir Farms in Salinas and Braga Farms in Soledad. These on‑farm experiences offered valuable context for understanding real‑world production environments and highlighted ongoing opportunities for research‑driven solutions.

I’m actively coordinating a new round of meetings and field tours designed to support agtech startups in both the Yuma growing region and the Salinas Valley. These engagements help startups gain direct exposure to grower needs, field conditions and operational challenges that inform product development. These efforts align with Western Growers’ broader innovation strategy and are supported through the Western Growers Center for Innovation & Technology (WGCIT) platform. By creating structured opportunities for startups to connect with growers across multiple regions, this work is helping ensure that solutions are tested, refined and deployed where they can make the greatest impact.

Looking ahead, Walt will be traveling to Tulare, Calif., for the World Ag Expo, taking place February 10–12, 2026. Event details here.

As one of the largest agricultural trade shows in the world, the Expo provides an ideal platform for Walt to connect Western Growers member growers with emerging innovators from the WGCIT. Events like this are invaluable for strengthening the bridge between growers seeking practical solutions and startups developing next‑generation agtech tools. Walt’s participation continues Western Growers’ mission to accelerate technology adoption across the specialty crop sector.

From academic partnerships to major trade show engagement to regional field matchmaking, Western Growers continues to champion innovation throughout the specialty crop industry. These activities reflect our commitment to supporting growers, empowering startups and driving progress across the agricultural ecosystem. When production returns to the Salinas Valley in March, the innovation team hopes to relaunch monthly Lunch and Learns and develop new networking events for WGCIT startup members.

Vail Ranches: Advancing a 100-Year Legacy

February 3rd, 2026

As a fifth-generation farmer in California’s Imperial Valley, Kate Elmore McCutcheon has never been far from agriculture. But her journey into the family business wasn’t immediate. What began as a more distant relationship with farming has since evolved into a central role within her family’s company, Vail Ranches, where she serves as Chief Financial Officer, working alongside her father Howard Elmore, her uncle Richard Elmore, her cousins and her husband Caleb McCutcheon.

Their work carries forward a legacy that began more than a century ago, when Elmore McCutcheon’s great-great-grandfather settled in the region in the early 1900s. He arrived in 1908 with his family, traveling from Missouri by boxcar with only a few belongings: a wagon, seed, building materials and a mule.

The journey west was grueling, driven by the promise of opportunity in the Imperial Valley. Federal reclamation projects were bringing irrigation water to the desert for the first time, while policies such as the Desert Land Act and Homestead Act encouraged families to settle. Canals and infrastructure tied to the Colorado River began transforming arid land into productive farmland, opening the door for farming families like the Elmores.

As the family settled down and established itself, the years following World War I marked a turning point, as the next generation looked beyond survival and toward innovation and growth. In 1920, Elmore McCutcheon’s great-grandfather, John Junior Elmore, married his sweetheart, Hetty Joy Jameson, who also came from a farming family that owned citrus orchards and property in Corona, Calif.

The couple went on to purchase what would become the family’s first large farming operation, the Elmore Desert Ranch. “It’s a very productive ranch that we still farm a portion of today,” Elmore McCutcheon said.

The early efforts of a family farm continued throughout the generations, with her grandfather, John Jameson Elmore, branching out to form his own farming operation. This included turning raw desert into farming land along the Colorado River and Mexicali Valley.

“It was during that time we started Sahara Packing Company, which was our produce label for a long time. We sold and shipped produce all over the world.”

This passion for agriculture would go on to be inherited by the next generation, with her dad and uncle establishing Vail Ranches in 1997. Today, they’re a diversified farming operation in Brawley, Calif., growing lettuce, carrots, celery, corn, alfalfa, Sudan and Bermuda grass. They also have a more vertically integrated operation in Ensenada, Mexico, where they’ve been growing for over 30 years.

While Elmore McCutcheon was quite familiar with her family’s farming operation growing up, it wasn’t part of her everyday life. “I remember going out to the field to pick some lettuce or dig potatoes. Mostly just goofing off on the weekends,” she said.

When it was finally time to go off to college, Elmore McCutcheon found herself drawn to business rather than farming. Early on while attending the University of Southern California to pursue this passion, she realized she had a particular affinity for numbers.

“At the same time, both of my grandpas, who were very big parts of my life, were encouraging me to go into accounting. It just seemed like a good fit.”

Once she received her undergrad, she went on to get a master’s degree in accounting, eventually moving to San Francisco and becoming a licensed CPA. In an alternate reality, if she didn’t have the family farm to return to, she said she could’ve continued happily down this path.

“I really liked working in public accounting. It was challenging at times, but it was fun; I got to work at a large firm with high-profile clients. But ultimately, I knew my goal was to work for the family business.”

It was also important to her to be able to work alongside her grandpa John, who was 89 years old at the time.

“He was already retired, but still very much engaged in the business,” said Elmore McCutcheon. “He was so thrilled to see me come back home and start working. He would often come into the office to have his coffee and chat with me.”

While she cherished the valuable time spent with her grandpa before he passed, the transition also brought with it the reality of the complexities and stresses of running a multi-generational business.

Like many farming operations, Vail Ranches has been forced to adapt over time. Rising input costs, labor challenges and shifting markets have narrowed the range of crops that can be grown profitably in the Imperial Valley.

“This has forced us to pivot over the years, and even though we may not look the same as we did 40 years ago, what I’m most proud of is that even with those pivots, we’ve found a way to balance the business within our family and keep moving forward.”

For Elmore McCutcheon, it’s about far more than just earning a paycheck—it’s about a commitment to preserving and growing her family’s legacy. Because of this, her leadership extends well beyond Vail Ranches. Following in the footsteps of her father and grandfather, she has become an active advocate for agriculture at both the local and state levels.

“I remember as a little girl, they were both very involved in advocacy groups. My dad was on the Western Growers Board, and I grew up watching them not only participate, but be very active in these organizations.”

On top of maintaining status as a Western Growers member, she’s also a graduate of the California Ag Leadership Program
as well as a board member and treasurer of the Imperial County Farm Bureau. Elmore McCutcheon also serves on the Western Growers Retirement Security Plan (RSP) Investment Advisory Committee.

“As I’ve become more involved, I’ve gained a deeper understanding of the complex challenges facing our industry, many of which aren’t fully felt until legislation is passed and its impacts take hold. That’s why I’m passionate about being on the front end of these issues, to help reduce obstacles and ensure our operation continues into the sixth generation.”

In this day and age, it’s more important than ever to have leaders like Elmore McCutcheon advocating for a viable future for family farms. By combining hands-on management with proactive engagement in industry and government, she works to ensure the challenges facing agriculture today are met with practical, workable solutions.

Looking ahead, her focus remains firmly on longevity. Every decision is made with future success in mind, balancing financial responsibility with thoughtful stewardship of the land and resources that sustain the operation. In honoring the past while planning for what comes next, Elmore McCutcheon demonstrates that legacy is not simply inherited, it is actively built through intention and action. Through leadership, advocacy and adaptability, she is helping ensure Vail Ranches remains a thriving family operation, prepared to carry its work into a sixth generation and beyond.

H-2A’s Big Bang: Why 2026 Could Be the Year Growers Go All In

February 3rd, 2026

Instead of betting on a single policy shift, growers should watch what happens when two trends move
at the same time: a tighter labor market driven by enforcement and border dynamics, and a federal wage framework that suddenly makes H-2A more competitive. Either trend alone would be manageable. Together, they could change hiring decisions across the West in a single season.

That’s why 2026 has the makings of an inflection point for H-2A usage in California, Arizona, Colorado and beyond. Two developments—one on enforcement, one on wages—are combining to make the “status quo” labor model less available, while simultaneously making the legal guestworker alternative more economically workable.

Enforcement is tightening the labor spigot—whether agriculture is targeted or not

Immigration enforcement doesn’t have to target agriculture to squeeze agriculture. It only has to reduce the flow of unauthorized individuals turned falsely documented workers and increase the perceived risk of living and working in the shadows. Employers then face the same hard reality: fewer applicants, higher turnover and more volatility in the workforce.

The Trump administration has officially declared that the southern border is “the most secure in history.” In a year-end review released by the Department of Homeland Security (DHS) in late December 2025, the Administration stated that it had “secured the border in record-time.” This sentiment has been echoed by President Trump in recent press conferences and official proclamations, often highlighting that his executive actions have effectively “closed” the border to illegal crossings. At the same time, DHS has removed more than 622,000 undocumented persons and 1.9 million more have self-deported, and 70 percent of those arrested by U.S. Immigrations and Customs Enforcement (ICE) are criminal aliens who have been charged or convicted of a crime in the U.S., according to the same DHS report. This tracks with Administration’s statements that ICE is focused on arresting and removing the “worst of the worst” criminal aliens. At the same time, ag worksite enforcement has been muted. It’s important to note that just because agriculture hasn’t been affected yet doesn’t mean it can’t be. Policies might shift rapidly and not align with harvest schedules. And even when farms aren’t the focal point, pressure in adjacent rural areas can still disrupt local farm labor availability.

When the domestic labor market becomes less reliable and the legal alternative becomes less expensive, for many operations, H-2A starts to look less like an emergency tool and more like the only scalable way to staff a crop.

AEWR reform changed the math

For years, many growers in the West treated H-2A like a generator you hope you never have to use: indispensable in an emergency, expensive and complicated in normal times.

The single biggest reason has been cost, starting with the Adverse Effect Wage Rate (AEWR). Growers can manage housing (if they can find it) and transportation if they must. But when the wage floor sits several dollars above the next best alternative—especially in a state already carrying high labor and compliance costs—the program becomes hard for many to justify except in periods of acute shortage.

Then came the Department of Labor’s October 2025 Interim Final Rule (IFR), which overhauled how the AEWR is calculated for most H-2A non-range occupations. In general terms, the rule shifts the wage methodology away from USDA Farm Labor Survey (FLS)-based rates and toward Bureau of Labor Statistics wage data, with added “skill level” concepts that, in practice, are expected to classify many common H-2A jobs as entry-level. Moreover, an “adverse cost adjustment” (ACA) of $1.00 to $3.00, depending on the state, may be reduced from the AEWR to account for the cost of providing housing free of charge to H-2A workers. Layer on the fact that employers still must pay the highest applicable wage floor (which can include minimum wage), and the result is a meaningful reshuffling of what “H-2A labor” costs in many Western states.

None of this eliminates the program’s non-wage costs. But it does compress the wage spread in a way that can turn H-2A from “last resort” into something closer to a default plan.

Three Western-state examples

California remains the easiest illustration, because the delta is dramatic.

California
Under the pre-IFR baseline that growers were budgeting against, California’s AEWR for 2025 was $19.97/hour. California’s statewide minimum wage effective Jan. 1, 2026 is $16.90/hour. If the IFR survives a court challenge—and if a large share of H-2A job opportunities land in entry-level classifications, as expected—many California employers may find that the operative wage floor for a substantial portion of H-2A roles is effectively $16.90, not north of $19.97, as the AEWR certainly would have been under the FLS in 2026. That is a major swing for any employer, especially those considering a multi-crew program.

Arizona
Arizona’s 2025 AEWR was $17.04/hour. Arizona’s new AEWR is $15.32, and the 2026 minimum wage is $15.15/hour. After applying the ACA of $2.10, the minimum wage becomes the floor for Level 1 H-2A workers. The spread is smaller than California’s, but it is still meaningful. In labor-intensive crops where margins are tight and harvesting windows are unforgiving, the difference between “H-2A is viable” and “H-2A is a bridge too far” often comes down to a couple of dollars an hour. When multiplied across hundreds of workers and thousands of hours, the savings really add up.

Colorado
Colorado’s 2025 AEWR was $17.84/hour. Colorado’s 2026 AEWR is $16.28, and the minimum wage is $15.16/hour. Again, after applying the ACA, the minimum wage is the wage floor for H-2A workers.

The point is not that every employer in every state will suddenly pay minimum wage for H-2A workers. The point is that the wage  structure has shifted enough that a program once dismissed as “too expensive for our operation” may now look like the best way to stabilize staffing.

The lawsuit risk is real

Nothing that lowers labor costs in today’s climate goes unchallenged. Labor advocates have filed suit in federal court seeking to block or narrow the IFR, arguing it unlawfully suppresses wage rates and was issued improperly. That litigation could change the landscape quickly, including through the risk of injunctive relief.

This matters for two reasons.

First, an injunction could lead to mid-season whiplash—re-certifications, revised wage obligations, or uncertainty about which methodology applies. The last thing any grower needs is a moving target when the crop is ready and the crew is on the clock.
Second, even without an injunction, uncertainty changes behavior. Employers may proceed with H-2A because they
need workers, but they will also hedge, structuring contracts and budgets with contingencies in case the wage floor snaps back upward.

Why 2026 could be the year H-2A “crosses the Rubicon”

If you want the simplest case for explosive growth, it’s this: enforcement volatility increases the cost of relying on an unauthorized labor market, while wage reform decreases the cost of using the authorized one.

H-2A has already been trending upward nationally for years. What has limited broader adoption in parts of the West is not whether the program works. It’s whether it pencils out for more than a subset of operations—especially those without large existing housing inventories or the administrative capacity to run a fully compliant shop.

In 2026, many employers may find that the numbers finally justify building H-2A capacity that can grow with the business, rather than using the program only when they have no other choice.

Practical advice for Western growers: assume the surge is coming

If you expect 2026 to bring a wave of H-2A adoption, the operational question is whether your organization will surf it—or get stuck behind it. Here are steps I recommend employers take now:

1) Treat H-2A as a business strategy, not a filing exercise. H- 2A success is less about submitting forms and more about building repeatable processes: training, meeting filing deadlines, housing inspection readiness, transportation plans, onboarding, supervision, discipline and timekeeping.

2) Work with experienced professionals, and vet them like critical vendors. H- 2A is unforgiving. A missed recruitment step or sloppy recordkeeping can mean delays, denials, back wages or debarment exposure. For many employers, partnering with a qualified attorney or filing agent, such as Western Growers H-2A Services, and reputable visa facilitation companies can be the difference between a scalable program and a ticking time bomb.

3) Modernize onboarding and worker tracking before you scale. As H-2A numbers grow, the “spreadsheet-and-stapler” approach breaks. Employers should consider a modern H-2A onboarding and tracking program, such as H2 Organizer, to manage arrivals, identity documents, training acknowledgments, job assignments, housing rosters, transportation logs and required notices in a consistent, audit-ready way.

4) Audit job descriptions with wage floors and “skill level” in mind. The IFR structure creates incentives around how duties and requirements are defined. Keep job orders accurate and aligned with real job duties. Overstating requirements can drive wages up; understating duties can create compliance risk. The goal is alignment, not gamesmanship.

5) Budget for uncertainty anyway. Even if you believe the IFR survives, build contingency scenarios. You do not want to be caught pricing contracts on one wage floor and paying payroll on another.

6) Get serious about housing. If adoption spikes, the bottleneck will be housing: availability and inspections.

7) Don’t confuse “deference” with “exemption.” Even when farms aren’t the headline, enforcement pressure rises and falls with policy and politics. The best defense is compliance: clean I-9 practices, disciplined vendor management and well-trained supervisors on the ground.

The bottom line

H-2A has always been the legal answer to an economic problem. What’s changing is that, across key Western states, it may be
on the verge of becoming the financially realistic answer to the same problem.

If enforcement reduces the supply of unauthorized labor, growers will need a substitute workforce. If the IFR’s AEWR methodology holds—and if entry-level H-2A wages in states like California, Arizona and Colorado increasingly converge toward minimum-wage floors—then the biggest historical barrier to broader H-2A expansion shrinks in a way that will be hard to ignore.

For many operations, 2026 won’t be the year they discover H-2A. It will be the year they decide they can no longer afford not to build around it.

For questions about the H-2A program or Western Growers H-2A Services, please contact our team at [email protected].

Law of Unintended Consequences

February 3rd, 2026

I am writing this article in early January as the California Legislature has returned to Sacramento to begin the second year of the 2025-2026 legislative session. We will be dealing with numerous bills that were held over from last year and that may or may not move forward in 2026. There will also be thousands of new bills introduced this year, many of which will have a direct impact on the health and vitality of the agricultural industry.

Given all of this, I was recently asked my thoughts about what actually makes a bill or regulation “good.” This is an insightful question and has caused me to ponder a bit. Since I have been lobbying for a while now, perhaps I am just a tad jaded in how I view the merits of bills and regulations as they are introduced and then grind through the approval and implementation process. Layered into this, I personally am someone who thinks that fewer laws on the books is the way to go.

In very general terms, I think that a “good” bill or regulation takes into account the perspectives of each of the stakeholders that would be impacted and is one that sets a baseline standard. Baseline standards on worker protections, private property rights and employer protections (the list goes on) are all very important in setting the rules of the road. The real problem is that what was originally a good idea is never quite left alone. Minimum wage laws immediately come to mind. Legislators and regulators (especially in California) like to tweak, tinker, break, double-down or duplicate that which has already been negotiated and addressed. Original laws were negotiated and outcomes determined based on feasibility and applicability.

One example is California’s original ag overtime law. We were one of only a tiny handful of states that already had an existing overtime law on the books. It was a workable law until labor, the Legislature and Gov. Jerry Brown decided in 2016 that it somehow didn’t. In fact, WG was told that signing the bill felt like the right thing to do even though the economics didn’t make sense. Unfortunately, that policy decision has had negative consequences for both employers and farmworkers.

Another example is the Cal/OSHA outdoor heat illness prevention regulation. WG was a primary supporter of the originating regulation because a need was identified for a clear and enforceable prevention standard that would provide heat safety guidelines
for employers and their employees in outdoor work environments. That regulation has now been revised once and an additional revision will be happening soon as required by a statute that was passed a couple of years ago. Draft language for the updated standard has been released for comment and many of the suggested changes would be counterproductive and unworkable.

Again, the examples above point to this problem of repeatedly revisiting laws when the justification to do so appear solely that we “can.” It’s not really a question of “should” we do so. There are unintended consequences for constantly changing areas of the law that have been settled. I am not an attorney, but I do recognize that sometimes court cases and precedent-setting occurs that mandate changes be made. That is quite understandable and is how our system of checks and balances operates.

That said, I truly wish lawmakers would focus more on the question of “should” we pass this bill rather than focusing on “can” we pass this bill. My wishes haven’t come to fruition yet so I will stop writing and head back over to the Capitol to join our State Government Affairs Team in doing all we can to help your businesses and your employees thrive in California. It is truly an honor to represent you.

2025 Automation Spending Analysis

February 3rd, 2026

Automation is now a late-stage capital sink that is gaining share of agrifoodtech spending as virtually every other category implodes. Here are some of the key findings as I dug through the 2025 data to see what’s likely coming in 2026 for automation based on AgFunderNews data from the last 10 years.

1) There are some structural insights and some definite phases in the automation segment. The table in this article has all the data, and here are some of the key areas. First, look at 2015 where automation reached a high-water mark of 8.3 percent of total agrifoodtech ($38 million of $4.6 billion), in part because much of the agtech investment that year was focused on robotics and drones.

Second, look at 2018-2021 when capital flooded the downstream segments (marketplaces, fintech, foodtech) and crowded out automation in a big way. Automation funding as a percentage of total agrifoodtech funding was 0.9 percent, 1.5 percent and 1.8 percent for 2019, 2020 and 2021, respectively. Since then, it has grown as a percentage of agrifoodtech investment to 2.4 percent (2022), 4.9 percent (2023) and 5.3 percent (2024), even as the overall number dropped from $95 million in 2021 to $71 million in 2022, $76 million in 2023 and $85 million in 2024.

With an absolute decrease of $10 million, the percentage almost tripled from 1.8 percent to 5.3 percent. How did this happen? Well, this is what happens when overhyped categories like controlled environment agriculture (CEA)—largely vertical farming—and alt-protein (beef alternatives) get 42 percent of agrifoodtech funding in 2021 and burn through that money with no returns at all. So as those and other categories shrunk, automation gains just largely stayed in place.

2) The spending by investment stage (or round) for automation has completely flipped in 10 years. In 2015, the amount of spending on Seed + Series A rounds was 72 percent and Series B and later was 28 percent. That mix has steadily shifted toward a smaller Seed/Series A percentage and a larger Series B and later percentage. The results from the table show that in 2014 the switch was entirely flipped to 22 percent on Seed and Series A and 78 percent on Series B and later.

The narrative is straightforward when you look at the data. In the early years, much of the 78 percent of funding went to early-stage seed and A rounds—loosely the experimentation phase of agrifoodtech venture capital, spreading a lot of capital across multiple bets in a segment and letting the market determine which ones get traction and the latest round of financing. Then after 2020, the investment dollars began to concentrate into fewer, capital-intensive platforms. This is also a natural evolution in capital markets because investors generally leave funds available to participate in follow-on rounds and maintain their pro rata position to avoid getting diluted by later investors with new capital or (in the parlance of venture capitalists) taking a larger position to “own the cap table.”

Finally, in 2023 and 2024, 75 percent to 80 percent of automation investment capital goes to Series B or later. This would include Carbon Robotics, Verdant Robotics, Ecorobotix, Farmwise (pre-sale to Taylor Farms) and GUSS (now fully acquired by Deere in summer 2025 after a joint venture investment). There are two trends going on here. The first is that as these companies gain early traction and then continue the momentum in the marketplace with revenue growth, they are able to raise capital (or at least attempt to raise capital), so more later-stage capital is needed. The second is that with the 80 percent reduction in agrifoodtech venture capital, the funnel needs to shift even more to portfolio protection and taking care of the cap tables you are already on. In short, given the choice of making new early-stage bets or doubling down on existing investments, many investors are choosing the double down strategy.

3) There are a few years that really stand out for agrifoodtech automation. In 2017, automation went up 92 percent ($109 million to $209 million), followed by 76 percent in 2018 (to $368 million). Then another two-year period showed huge growth. First, 2020 was a 112 percent growth year ($179 million to $380 million), and 2021 was an 84 percent growth year to $700 million. Obviously, not every year was as good, thus the drop that enabled the jump in 2020/2021. The trend to watch is the overall automation percentage of total agrifoodtech investment, which has now been 4.9 percent and 4.8 percent the past two years. It’s good to see it near 5 percent the past two years. Unlike other categories, automation is solving one of the largest problems in agriculture—particularly for specialty crops. That would be labor availability and cost.

Your Winter Guide to Feel Good Eating

February 3rd, 2026

February isn’t always the most motivating month; shorter days, slower pace and leftover resolution pressure can make things feel a little… meh. But here’s something most people forget: February is secretly one of the best months to reboot your wellness through food.

Yes, really. And it doesn’t rely on deprivation or strict rules, there’s plenty of room for wholesome produce and the occasional treat.

This is your guide to using produce, smart habits and feel-good food to brighten up the grayest month of the year. Get ready for flavor, fun and practical tips you can actually stick to.

Why February Is Actually Great for a Food Reset

January’s ambition usually burns fast and bright. But by February, things settle. The pace feels more grounded, more realistic. It’s the month that gently nudges us and says, “Hey, we can still do this… just in a way that actually fits real life.”

When it comes to food, that means going back to the basics: color, freshness, comfort and consistency, without extreme diets or complicated meal plans. Produce becomes the superhero of the season because it gives us:

  • Energy when winter tries to drain us
  • Vitamins that our immune systems crave
  • Mood-boosting colors
  • Fiber (your digestive system’s best friend)

Eating well doesn’t need to feel like a project. It can feel like a treat.

Meet Your February All-Stars

Surprisingly, February is a fantastic month for produce, especially the bold, bright, hardy stuff that thrives in winter.

Citrus (oranges, grapefruit, mandarins, lemons)
Citrus fruits are at their peak this time of year and provide a concentrated source of vitamin C, which supports immune function, collagen production and antioxidant protection. They also supply hydration and natural electrolytes, helping maintain energy and overall wellness during the winter months.

Sweet Potatoes
Sweet potatoes are rich in beta-carotene (a precursor to vitamin A), essential for healthy vision, skin and immune support. They also provide fiber for digestive health and steady energy, making them a nutrient-dense foundation for many meals.

Brussels Sprouts
Brussels sprouts are packed with vitamin K, vitamin C and folate. They’re also part of the cruciferous vegetable family, which contains compounds linked to reduced inflammation and improved cellular health. Their high fiber content supports gut health and stable blood sugar.

Beets
Beets are known for their natural nitrates, which help support healthy blood flow, circulation and endurance. They also provide antioxidants that aid in reducing oxidative stress and supporting overall cardiovascular health.

Greens (kale, Swiss chard, collards)
Winter greens are loaded with iron, calcium, vitamin A, vitamin C and vitamin K. Their nutrient density supports immunity, bone health and energy levels. Because they’re hearty and fibrous, they help promote satiety and digestive health.

Cauliflower
Cauliflower is a versatile source of vitamins C and K, fiber and antioxidants. As a cruciferous vegetable, it also contains phytonutrients linked to reduced inflammation and long-term metabolic health. Its mild flavor makes it easy to incorporate into many dishes.

Pears & Apples
Pears and apples offer soluble fiber (especially pectin), which supports digestion, gut microbiome health and steady blood sugar levels. They also provide antioxidants and natural sweetness, making them a nutrient-rich option for snacks or meals.

Fruits & Veggies Boost Both the Body and Mind

Here’s the good news: all those bright, crunchy, juicy fruits and veggies aren’t just good for your physical health, they’re powerful mood and brain boosters, too. And yes, science backs it up.

Physical Health Benefits

Fruits and vegetables deliver the essentials your body relies on:

  • Fiber for digestion, satiety and stable blood sugar
  • Antioxidants that reduce inflammation
  • Vitamins and minerals like vitamin C, folate, potassium and magnesium
  • Hydration, since many fruits and veggies are water-rich

People who eat more produce consistently show:

  • Lower risk of heart disease
  • Better immune function
  • Improved gut health
  • More stable energy throughout the day

Mental Health Benefits

Here’s where it gets really interesting: produce helps your brain, too. Research shows that higher fruit and vegetable intake is linked to:

  • Improved mood and emotional well-being
  • Lower stress levels
  • Reduced symptoms of depression and anxiety
  • Better focus and memory
  • Increased overall life satisfaction

Some studies even found that people who increased their produce intake felt happier within just two weeks. Produce is one of the easiest, most natural ways to support your physical and emotional well-being, no fancy supplements required.

Add Color, Add Nutrition

One of the simplest wellness habits you can adopt is the “Color Challenge.”

Every meal, aim to add one color from fruits or veggies:

  • Red berries or tomatoes
  • Orange carrots or citrus
  • Yellow bell peppers
  • Green spinach
  • Purple cabbage
  • White mushrooms or cauliflower

Each color represents different vitamins, antioxidants and minerals. It’s like assembling your own wellness rainbow. Plus, colorful meals make winter feel less gray.

Meals That Support Your Wellness

February naturally leans toward warm, grounding meals, and the good news is that comfort and nutrition can easily go hand in hand. This is a great month to rely on simple, produce-focused dishes that feel satisfying while still supporting your energy and overall health.

Soups and stews built around winter vegetables like sweet potatoes, lentils, carrots and cauliflower offer steady nourishment and are easy to batch-cook for busy days. Warm breakfast options such as oatmeal with fruit, quinoa bowls or eggs paired with sautéed greens provide a balanced start and help keep you full throughout the morning.

Roasting vegetables is another effortless way to bring out deeper flavor and natural sweetness. A little olive oil, salt and pepper is often all you need to create a versatile side or base for a meal.

For snacking, choosing produce-based options like apples with nut butter, carrots with hummus, mandarin oranges, cucumbers with lemon, edamame or a quick fruit smoothie can help maintain steady energy between meals without the midafternoon crash.

The Easiest Wellness Hack

If you want to increase nutrient intake without changing your entire routine, try sneaking vegetables into dishes you already make.

Try adding:

  • Spinach into pasta sauce
  • Shredded carrots into meatballs
  • Mushrooms into taco meat
  • Cauliflower into mashed potatoes
  • Zucchini into muffins
  • Peppers into scrambled eggs

The Bottom Line

Food should energize you, comfort you and support your well-being, not stress you out. February’s the perfect time to shift the mindset from:

  • Restriction to Nourishment
  • Guilt to Gentleness
  • Resolutions to Realistic Habits

Your body is doing its best to keep you running through the coldest part of the year. The kindest thing you can do is give it color, warmth, fiber, hydration and foods that make you feel good not just physically, but emotionally, too.

And remember: every time you choose produce, you’re choosing energy, immunity and mood boosts, just when you need them most.

 

 

 

A New Voice for the Collective: Chair Rob Yraceburu Leads Western Growers into its 100th Anniversary

February 3rd, 2026

Great leaders take many forms, but in agriculture, one could argue the best fit is someone who has lived and breathed the industry their entire life. They don’t just understand it—they are deeply passionate about it. Rob Yraceburu, President of Wonderful Orchards at The Wonderful Company, embodies this ideal, bringing expertise and unwavering dedication to his new role as Chair of the Western Growers Board of Directors.

Combining deep roots in farming with decades of ag finance expertise, Yraceburu bridges the gap between field realities and boardroom decisions, translating growers’ needs into practical policy and capital strategies.

“Agriculture is America’s single most important product and the world counts on our success, which is why the work of Western Growers will always be critically important,” said Yraceburu. “When growers stand shoulder to shoulder, we are the most powerful voice there is and, today, our collective voice has never mattered more. My commitment as chair will be to champion the tremendous momentum we have and support our talented leadership and staff in ensuring the agriculture business stays strong for the nation. As Western Growers approaches its 100th anniversary, it’s an honor to serve as chair and as the custodian of this work.”

Rob takes over at a pivotal moment not only for the organization—as Western Growers celebrates its centennial—but for the entire agricultural industry.

“Our industry is facing formidable challenges but also an interesting set of opportunities flowing from our national dialogue around food and nutrition,” said Western Growers President and CEO Dave Puglia. “Rob Yraceburu is a thoughtful and focused leader, and we’re fortunate to have his commitment to lead the Board of Directors for the next two years.”

The other members of the Executive Committee of the Association are: Vice Chair Neill Callis, Turlock Fruit Company; Treasurer Don Cameron, Terranova Ranch; Executive Secretary Catherine Fanucchi, Tri-Fanucchi Farms; and Puglia. Rounding out the Western Growers Executive Committee are Past Chair Stuart Woolf, Woolf Farming & Processing; and Members at Large Albert Keck, Hadley Date Gardens and J.P. LaBrucherie, LaBrucherie Produce.

As many of our members can relate, for Yraceburu, agriculture has always been more than a career—it’s a way of life. Born in California’s Central Valley, he grew up on his family’s farm in the small town of Kerman—just west of Fresno—where they grew almonds and produced raisins.

“I started doing daily chores at a very early age,” Yraceburu said with a laugh. “It was hard, manual labor: picking, pruning, weeding. I got paid to drive the tractor and do various jobs on the farm, and I loved it.”

It was this love of farming that inspired Yraceburu to get a bachelor’s degree in agricultural business and a master’s degree in agricultural economics from Fresno State. He had always wanted to be a farmer, and with this education, he could now pursue that dream—or so he thought.

“For those who remember, the ‘80s were a very difficult time for agriculture, and unfortunately, there were just very few ag jobs available,” Yraceburu recounted. “I had received offers from banks, but the whole idea of being inside an office and wearing a suit was not appealing.”

With no other prospects, and some encouragement from his father (“Just take the job for a couple of years, son”), he accepted a job with Farm Credit.

That multi-year plan turned into a 30-year career in banking, with Yraceburu eventually becoming the Executive Vice President and head of the National Food and Agribusiness Division for Wells Fargo.

He said his time at Wells Fargo gave him a unique opportunity to see the way different companies approached business—from grain growers in the Midwest to citrus growers in Texas.

“You could have two companies in the same exact industry taking completely different approaches: one laser-focused on being the lowest-cost producer, the other investing in brand development to earn a premium. Learning these different thought processes was invaluable.”

It was during this period when he first worked closely with and began advising Stewart Resnick, Chairman, President and Co-owner of The Wonderful Company (TWC). Yraceburu was deeply involved in the financing of many of the acquisitions that helped define them, including early citrus and pistachio acreage, FIJI Water and JUSTIN Vineyards.

Over time, the two got to know each other well. Their successful, long-standing relationship ultimately led Yraceburu to a major life decision in 2015, when Mr. Resnick personally offered him a position with TWC. Leaving an established career in finance was no small decision. But this offer reignited a dream he hadn’t revisited in decades—to return to agriculture.

In truth, farming had never been far from his life. Even during his years at Wells Fargo, Yraceburu and his wife, Gayle, had quietly maintained their ties to the land, acquiring several small farms that produced almonds and grapes for wine and raisins—the same crops his family once grew.

“It’s very small-scale, but we’ve accumulated a few hundred acres of our own,” he said. “It’s not enough to sustain any of us. Maybe it’s a questionable hobby—it’s expensive and laborious. But I wanted to stay close to my family roots in farming.”

Before taking the leap into ag full-time, Yraceburu turned to Gayle for advice. Her response was simple but decisive: “You grew up wanting to be a farmer. You’re probably never going to get a better opportunity if you don’t take this one.”

Taking his wife’s advice and trusting his instincts, Yraceburu accepted the offer to join TWC as President of Wonderful Orchards.

Today, he oversees nearly 160,000 acres of farmland across California—from Bakersfield up to Madera County, and from the Sierra Foothills out to Paso Robles. At the height of harvest season, his team can grow to more than 5,000 people.

Beyond the orchards, Yraceburu also manages several other divisions within the company. There’s Wonderful Bees, America’s largest beekeeping operation with more than 62,000 hives; Wonderful Nurseries, which grows almond and proprietary pistachio trees; and Wonderful Laboratories, where teams run agricultural analyses and support growers across the industry.

Reflecting on this life-defining transition, he said: “It’s really been a breath of fresh air, and it really is going back to what I truly love.”

Yraceburu brings this avidity for ag to his new role as Chair of the Western Growers Board of Directors.

His relationship with the organization spans more than two decades, beginning in his Wells Fargo years, when he partnered with Western Growers as a sponsor and industry collaborator. Then, he was elected to the Board in 2016, later serving as Vice Chair in 2023.

Outgoing Western Growers Chair Stuart Woolf passed the gavel to Yraceburu during the 2025 Western Growers Annual Meeting in San Diego. During the Annual Meeting, Resnick received the Award of Honor, the association’s highest recognition of achievement, for his 50 years of agricultural excellence and community impact.

Yraceburu praised Woolf for his steady leadership during two years of complex challenges for the industry at both the state and federal level. During his tenure, Woolf dealt with an era of regulatory overreach, water supply issues, immigration upheaval and trade volatility.

Yraceburu’s goal as Chair is to carry that momentum forward—strengthening collaboration, empowering staff and leadership and advancing Western Growers’ mission to enhance the profitability and competitiveness of our members.

A century after its founding, Western Growers stands united under a simple truth Yraceburu exemplifies: agriculture is strongest when growers lead together.

A Look Back at the Western Growers 2025 Annual Meeting

February 3rd, 2026

The Western Growers 99th Annual Meeting welcomed more than 550 specialty crop industry leaders and guests for four dynamic days of networking, compelling speakers, educational panels and a celebration of the industry at the iconic Hotel del Coronado in Coronado, Calif.

The conference kicked off with a keynote from Bryan Stern, a global crisis response leader with more than 25 years of service across the military and intelligence community. Momentum continued at the PAC Lunch with an engaging conversation between Western Growers President and CEO Dave Puglia and Eli Lake of The Free Press on national and geopolitical issues, followed by a packed Featured Session, “AI: Food Safety’s Friend or Foe?”, exploring the expanding role of artificial intelligence in food safety. Guests later boarded the W.G. Navigator for the nautical-themed Party with the Partners.

The return of AgSharks energized the program as four startups pitched bold ideas to investors. At the Chair’s Lunch and Keynote, WG Chair Stuart Woolf reflected on his two years of service and thanked members, board leadership, sponsors and partners. The event was followed by a Q&A with economist Jeremy Siegel on the economy and current administration policies.

The Award of Honor Dinner Gala provided a memorable opportunity to present Stewart Resnick of The Wonderful Company with the industry’s highest honor, closing with a comedic set from Aaron Weber and a speakeasy-themed afterparty. The Annual Meeting concluded with the Pickleball Classic and the Growers Cup Golf Tournament. We look forward to seeing you next year!

The Power of Saying Yes

February 3rd, 2026

In agriculture, experience is often measured in acres, years or harvests. But for Jenny Garley, experience has been measured in moments and opportunities—moments and opportunities full of resilience, risk, mentorship and discovery. As she graduates from the Western Growers Women (WGW) Program, her journey reveals how determination, curiosity and strong influences can shape a career in unexpected ways.

Jenny joined the Western Growers Women Program in April 2024 at our Arbinger Leadership Retreat, thanks to the insistence of her friend, fellow WGW program graduate and now coworker, Megan Kavanaugh. I’ve enjoyed getting to know Jenny over the past year-and-a half, but when I sat down to learn more about her life for this article, I was genuinely blown away. She has one of the most unique and encouraging stories I have ever heard.

From a young age, Jenny saw firsthand what it looked like for a woman in agriculture to lead. Her mother, Dr. Judith Johnson, is a botanist specializing in berry genetics, and she took Jenny around the world for work. Jenny watched her mother lecture at universities, lead conferences throughout Europe, and they spent countless hours together doing research in strawberry fields. “My mom is the strongest woman in ag that I know,” Jenny said.

Influence has always played a major role in Jenny’s life. Along with her mother, she had another powerful mentor: Gina Bella Coffer, a family friend of more than 38 years. Jenny shared that knowing Gina as a teenager and now as an adult working in the same industry has been incredibly meaningful.

Jenny noted that she had very strong women in her corner growing up, and they showed her that women can do “so very much.”

Surrounded by women who led with intelligence and confidence, Jenny never questioned whether she could do the same. “I didn’t have any other direction in my life than strong women,” she said. “So, I knew I was going to be one, one day, too.”

Jenny describes herself as someone “riding a rocket ship to the moon.” Anyone is welcome to jump on, she explained, but she never felt like she could jump off as there are no stops on the way to the moon. That philosophy shaped her approach to opportunity. She kept saying yes, even when she didn’t know where it would lead.

“Say yes,” Jenny often tells young people. “If it’s going to help you for a month, a few months, a year, or a decade, just say yes, because you never know where it will lead.”

In fourth grade, Jenny was diagnosed with dyslexia and labeled “retarded” by her school. She was then removed from mainstream classes because educators assumed she would require too much support. At that time, dyslexia was poorly understood, and support was limited, but Jenny refused to be left behind.

Her mother, her fiercest advocate, immediately petitioned to put Jenny back in the regular classroom, knowing her daughter was more than capable with the right tools. She knew that Jenny was simply a different kind of thinker.

Jenny describes herself during those years as “the little engine that could,” believing firmly that you can crumble or rise above. And rise above she did.

Jenny not only earned a bachelor’s degree in biology from Pacific University, but also a master’s degree in food science and technology from Oregon State University. After two years into her undergraduate degree and at only 20 years old, she received an Industrial Sea Grant Fellowship that provided a full ride for her master’s degree. The fellowship followed her work in Alaska, where she studied food safety microbiology, set up labs for salmon caviar processing and partnered with the University of Alaska to research ozone injected into fish processing water. And when time permitted, Jenny helped with elephant seal research in the remote islands near Kodiak. She even ran a fly-fishing guide service there. Jenny told me she had no idea those early experiences would continue opening doors throughout her career, but they most certainly did.

I’ve known Jenny for almost two years now, and I can confidently say that she is not someone who boasts about her accomplishments. But listening to her describe her academic journey, from being removed from the classroom due to dyslexia to earning a fully funded graduate fellowship, I couldn’t help but feel proud of her—proud that she proved everyone wrong.

After leaving Alaska, Jenny applied her microbiology degree in the workforce. She was recruited directly out of college by the National Food Laboratory, where she conducted microbial testing for major food manufacturers and worked internationally with processors to certify ready-to-eat and shelf-stable food equipment.

For the next decade of her life, Jenny focused on one of her most fulfilling roles: raising her three children. Olivia, Milan and Kitty, now 22, 18 and 15, are the light of her life, and her face truly lights up when she speaks about them. Her son, Milan, has taken an interest in agriculture, and Jenny has begun taking him to conferences and meetings, excited to introduce him to the industry she loves.

When her children were older, Jenny returned to agriculture professionally. Over the last 12 years, she has become highly respected in plant sap analysis and data interpretation industries. She developed international shipping programs for sap data collection, updated sampling protocols and introduced Nitrogen Conversion Efficiency metrics to sap reporting, significantly shaping the industry along the way.

In recent years, Jenny has also become a public speaker and educator. She recently spoke at Cal Poly San Luis Obispo for
Dr. Matthew Grieshop’s Current Issues in Organic Agriculture seminar.

“Jenny’s seminar demonstrated to our students how saying yes to opportunities and staying open to new experiences can build a dynamic and fulfilling career. She’s truly an inspiring individual,” said Grieshop.

At the 2025 WGW Leadership Retreat, Jenny shared her desire to expand her career but admitted she wasn’t sure what direction to take. In a pivotal conversation with Karen Timmins, Senior Vice President at Western Growers, Jenny was reminded of her value, her strength and her ability to take charge of her goals. Fast forward to November 2025, and both Megan Kavanaugh and Jenny are now colleagues at Bio S.I. Technology and proud graduates of the WGW Program. The most recent graduating class was recognized at the 99th Western Growers Annual Meeting.

Looking back, Jenny’s path is anything but traditional, but that is exactly what she wanted. Every chapter built on the previous one, even if she didn’t see it at the time. Jenny emphasized to me that her career and life path was never intended to be a perfect line. By embracing every opportunity that arose, she realized her journey wouldn’t be straight or simple—but it would be exactly the path she was meant to follow.

I’ve been at Western Growers for almost three years now, and the WGW Program is truly my passion. Hearing how the program has helped shape Jenny’s career feels like coming full circle. As Jenny explained, “It’s inspiring to see how collaboration turns knowledge into action. That is exactly what happened with me and the Western Growers Women Program.”

Today, now a graduate of the WGW Program, Jenny’s career reflects something bigger than job titles or milestones. It reflects growth, perseverance and a sense of purpose, and the belief that leadership is built choice by choice. Her story is not just about overcoming obstacles, it’s also about embracing possibility in every season of life.

A Sheep, a Pig and a Calf

February 3rd, 2026

A Sheep, a Pig and a Calf
Lesa Eidman and a New Era of Ag Leadership

When Cameron Boomgaarden arrived at Fresno State College on the morning of Oct. 11, 2024, he climbed out his car in the parking lot, instantly identifying other suited professionals likewise clambering out of their cars. “Hey, are you here for Ag Leadership?” they would ask one another.

Class 54 of the California Agricultural Leadership Program was arriving for their first weekend seminar in a rigorous, extremely well-regarded 17-month fellowship program. “There was a mix of excitement and uncertainty—wondering if I was in the right place, if I was early or late, and what to expect as the weekend began. Everyone seemed to arrive with the same quiet curiosity, scanning the area, double-checking directions and looking for small cues that reassured us we belonged there,” Boomgaarden said.

Likewise, on the executive leadership front, change was brewing at the helm of Ag Leadership. As Boomgaarden and Class 54 were celebrating their inauguration and attending their first seminars, Dwight Ferguson, who had served as the foundation’s President and CEO since October 2020, had announced his departure. The search for his successor had quietly begun.

The California Agricultural Leadership Foundation (CALF) and its flagship fellowship program are well known in all circles of agricultural business professionals in California and beyond—certainly to our readers here. Celebrating 55 years of operations this year, the leadership development program has built decades of longstanding, powerful relationships and partnerships in the industry, pinned by sacred values of trust and integrity. Boasting one of the greatest alumni networks in America, one must only throw a stone at any ag event to find an Ag Leadership alum.

When one becomes familiar with Ag Leadership, they notice a convention used by proud alumni: a simple parenthetical after the name, indicating class year.

When I met Lesa Eidman (Class 49) at Galante Vineyards in Carmel-by-the-Sea, we ponied up to the bar and got to know our welcoming host. At some point in our early conversation, a large printout or magazine page was displayed in front of us, where our host traced regions known for California wine production and agriculture. I thought to myself: He does not know that this person is a chief executive of one of the finest agricultural business programs in the nation. That wasn’t my identifying factor to tell, and I watched as Lesa nodded, followed along, and asked questions.

In industry press releases, Lesa Eidman’s bio goes like this:

Eidman is a third-generation agriculturist with a family heritage rooted in education and production agriculture. She earned a bachelor’s degree in agricultural business and management from Fresno State and a master’s degree in agricultural and resource economics from UC Davis. From 2003 to 2015, she served as the Executive Director of the California Wool Growers Association
(CWGA) and the California Pork Producers Association (CPPA). From 2015-2025, she was a Director and later Vice President
of Sales at Superior Farms, North America’s top processor and marketer of lambs.

Beyond line items on a resume, Eidman’s story is one of profound California agricultural landscapes, family enterprise and business acumen, and a deep and abiding love for California production. From her professional career, one can quickly observe a sort of signature style: audaciousness set in a balanced cross with integrity. Eidman has built a career out of engineering new paths and paving new roads while maintaining, as first order, an unshakeable reverence for tradition and legacy.

Eidman grew up in Grass Valley, Calif. In nearby Marysville (and later Penn Valley), her grandparents owned and operated Live Wire Products: a California-based business that sells electric fencing supplies throughout the U.S. Like many young kids in ag and ag-adjacent industries, she worked summers for the family business; inheriting and quietly metabolizing the work ethic and business mindset of the people and operation before her. In Eidman’s eyes, her grandparents epitomized “bootstrapped entrepreneurs”—never afraid to take a risk and try something new. She watched as they worked alongside each other to grow the business, noticing how their success was supported by the lifelong relationships and partnerships they cultivated.

Her work experience is an industry gold standard—that is, unrelenting from early adolescence and built on the farm. She raised cattle and sheep through Future Farmers of America (FFA) projects, managing the full cycle from budgeting and care to showing and outcomes. She and her siblings helped raise livestock and farm Midwest crops when they lived in Kansas for a period growing up; she worked in a shoe store, the irrigation district and always at the grandparents’ business. (A nascent element on the sheep side of Eidman’s formative years: her paternal grandfather was deeply involved in the wool industry, ran a sheep ranch in Willows, Calif., and worked with ranchers across the U.S. He would one day even create a breed of sheep.)

“I learned to think in systems—how people, operations, finances and long-term outcomes are connected—and to take ownership rather than wait for direction. Leadership has always felt less about titles and more understanding the whole picture, asking good questions and making thoughtful decisions that serve both people and the organization,” she said.

At Fresno State, she held roles across the university farm units, including the beef unit, sheep unit, meat lab and dairy processing, along with marketing work for a tractor dealership and working as the student manager of the campus farm store. At Davis, she was a research assistant and again returned to work at the family business. Unbeknownst to her, this quiet preparation would be enough to position her for her first role, and the immediacy and vision required of executive leadership.

“I had just finished my last exam at UC Davis as part of graduate school when I received a call from my grandma,” she said. “She had opened the California Wool Growers Association newsletter and noticed a job announcement for their Executive Director. Knowing I hadn’t yet landed a position, she suggested I consider applying. Working in agricultural policy was already on my radar, and the opportunity to work with an industry I had grown up in was definitely a plus. I applied and was ultimately offered the position.”

Straight out of college, Eidman would begin her professionalized pathway as an executive director of not one but two California trade associations simultaneously.

“The California Pork Producers Association had a management agreement with CWGA, so I was also managing their association during that same period. This was a particularly complex time, as it coincided with Proposition 12 and several other policy issues that significantly impacted the industry.”

In the next 12 years, she secured grant funding for research programs, built relationships with universities throughout California and represented the industry through policy engagement and consumer-focused marketing efforts. Then, in 2015, Eidman accepted the role of Director of Producer Resources at Superior Farms. With the aggressiveness and execution that private industry more readily enables, Eidman began pioneering a major strategic initiative: Flock54, the sheep industry’s version of 23andMe.

Like her grandparents before her, Eidman identified an area where the sheep industry was lagging behind others: the need to better understand and improve genetics. She knew the expertise and tools existed, and that they had just not yet been deployed on sheep. She set to work gathering a masterful consortium of researchers from Utah State University, the University of Idaho and UC Davis, together with producers from across the industry. Led by Eidman, the think tank identified the genetic traits most important to producers and aligned them with traits that had strong research backing.

Today, Flock54 is used globally with a significant industry presence—providing producers with valuable data to make more informed breeding decisions, retain animals with desired genetics, improve meat quality and ultimately deliver a better eating experience for consumers.

By 2020, Eidman had risen to Vice President of Sales at Superior Farms. She worked alongside the sales team to develop relationships with national retailers, food service distributors and international markets; strategies that brought lamb to more consumers’ plates. This further ignited the desire to show consumers what it takes to deliver products to store shelves and to their plates; and to share with those consumers the incredible stories about the people who grow and raise our food.

Eidman once again felt the calling to do something bigger and broader for the entire agricultural industry.

“I loved every minute of working at the end of the supply chain, but my deepest passion for this industry has always been for the people with boots on the ground who put in the work each day to provide food and fiber for people across the globe. Ultimately, being able to work in a space that touches and elevates every part of the food and agriculture industry is a dream—and that is what truly makes my time at Ag Leadership feel like a homecoming,” Eidman said.

February 2026 will mark her one-year anniversary with CALF, and just as a young Eidman moved unit to unit at Fresno State, or continued to refine processes at her grandparents’ shop, the first year reinforced and sharpened her vision of the foundation’s horizon.

“Stepping into this role has been both energizing and humbling, and in many ways, even more meaningful than I imagined. As an alum of the program, I came in with a deep appreciation for what CALF meant to me personally, but I didn’t fully anticipate just how deeply this organization is connected to people’s identities, relationships and leadership journeys. That has made leading it both a responsibility and a privilege,” she said.

The foundation is now a team of seven leadership-driven individuals who all share a commitment to strengthening California agriculture. This includes Dane White, Director of Education; Judy Sparacino, Program Manager; Anna Nicholson, Alumni Engagement and Event Manager; Jessica Lara, Marketing and Communications Manager; Maria Angulo, Financial Controller; and Mia Mirasou, Office Manager. As has been the case for all of its history, CALF’s Board of Directors is extremely supportive, embracing new ideas while also honoring the foundation’s history and legacy.

One new initiative Eidman has planned for 2026 is the formation of the Strategic Expansion and Engagement Design (SEED) team, which comprises nine individuals from alumni and broader industry networks. Eidman will once again engage a consortium of experts to thoughtfully chart a path forward for CALF—not just for the next five years, but 10, even 50 years ahead.

As for the relationship with Western Growers, Eidman remarks: “Western Growers has been a longtime supporter of CALF, and that support shows up in so many ways beyond just financial investment. WGA employees have gone through the Ag Leadership Program,
as well as board members and many WG growers and members. From my perspective, the relationship is built on shared values and a genuine belief in investing in people. On a very practical level, it’s also a partnership I truly value. Knowing I can pick up the phone, ask a question, or get help making a connection, and rely on the great team at Western Growers, means a lot. That kind of collaboration strengthens our work and ultimately the industry we all care about.”

In the time since beginning his fellowship in 2024, Boomgaarden was made Director of Farming Operations at Vann Brothers—one of California’s leading almond producers, where he has worked since 2018. Reflecting on his experience, Boomgaarden said, “The relationships built within Class 54 have been one of the most meaningful parts of the experience. Spending time with people from diverse backgrounds and viewpoints reinforced the importance of trust, empathy and shared responsibility. Many of the most impactful conversations didn’t happen in formal sessions, but in the in-between moments—on buses, over meals and during moments of reflection.”

This last year, Eidman has likewise felt more impacts and shifts than what the chief executive role itself lends. After decades inland, and growing up in the mountains, she never imagined she would be living near the beach and at sea level.

“What I love most about this part of the state is the proximity to the Salinas Valley and being surrounded by some of the most productive fruit and vegetable fields in the country. That stretch of my drive is always the best part of my day—seeing the crops being grown and the people who make it all possible. I’m still adjusting and settling into the area, but I can say without hesitation that I’ve come to love Monterey weather, especially in June, when it’s 100-plus degrees in the valley and cool and sunny here on the Central Coast.”

Sixty years in, the story of the California Agricultural Leadership Foundation and Ag Leadership Program is still being written—expertly and proudly by a network of about 1,500 alumni, a very engaged Alumni Council, and passionate industry supporters and stakeholders. As felt and embodied by so many who work in our industry, the mission statements of Western Growers and California Agricultural Leadership Foundation orient us toward an unflinching dedication to the stewardship and endurance of California agriculture; to connect sound policy decisions that aid in the protection of agriculture with the leaders confident enough to shepherd these changes; flocking together, a dynamic as ever-evolving as it is familiar.

From One Acre to 200 Farms: How Lumo is Redefining Smart Irrigation

February 3rd, 2026

When Lumo Founder Devon Wright walked onto the AgSharks® pitch stage at the 99th Western Growers Annual Meeting, he never would have guessed he was moments away from winning the 2025 Audience Choice Award. He certainly didn’t feel like a winner. In fact, he actually felt terrible.

“I was sick that day,” Wright said with a laugh. “I woke up late. I took a bunch of medicine and thought everyone could tell. I was just ready to get out of there.”

He even voted for another contestant. But Lumo resonated with growers, and that resonance traces back to how the company began: not with venture capital decks or theoretical tech solutions, but with a small patch of land in Northern California and one frustrated grower—Wright himself—trying to keep everything afloat with proper irrigation.

One Small Farm, One Big Problem

Lumo’s story starts in 2017, when Canadian-born Wright bought less than an acre of land in Northern California and planted his first orchard of apples, pears, peaches, berries and citrus, all organized in several distinct irrigation zones.

“Even on that tiny piece of land, I realized just how hard irrigation really is,” Wright said.

Each crop needed dramatically different amounts of water. Citrus would fail if irrigated like apples. Apples would suffer if watered like citrus. A single misstep, like the day he unknowingly ran over a line with his tractor, could drain tanks, flood soil or jeopardize crop health.

Manually irrigating took hours. Automating with existing controllers meant losing visibility and accountability. When disaster struck, he often wouldn’t know until it was too late.

“If it was this hard for me on one acre, what must it be like for other large-scale farms? Those aren’t hobby plots. Those are their livelihoods. It is what we all depend on for food,” Wright said.

That moment of realization changed everything.

Listening First, Acting Second

Wright’s early instinct was that better technology must already exist, so he got a job as an irrigator and started visiting growers across the county. What he found surprised him.

“Every single one of them said the same thing: We have almost no visibility into what’s happening in the field,” he said. “On ranches that were using automation products, they had people on ATVs driving around looking for leaks because the technology just couldn’t be trusted.”

Wright repeatedly saw irrigation controllers unplugged, shelved or abandoned.

They told me, half-jokingly, ‘Look, if you can make every valve as smart as one of my irrigators, with the brain, the visibility, the accountability—I’ll buy it. But it’s impossible.’”

Solving for that problem became the very blueprint for Lumo.

“Right there, I thought: That’s the product,” Wright said. “A smart valve with the brain of an irrigator. If we can do that, farmers will actually use it.”

Within three seasons, Lumo had nearly 200 farms on board.

A major reason for Lumo’s success is something Wright learned from his earlier startup career: don’t try to build everything
for everyone.

“Growers irrigate differently depending on the crop,” he said. “Wine grapes deficit irrigate. They take in gallons per vine. Apples take in inches per acre. Berry cooling runs almost all day with completely different flow rates.”

If a startup tries to build a generic tool to serve everyone at once, “you either run out of money or build a mediocre product for five different customers instead of a great one for one,” Wright said.

Instead, Lumo did the opposite. It went deep with growers, not wide. That choice, Wright explained, is the difference between agtech companies that succeed and those that burn out.

Under the Hood

For those looking to better understand the company, Wright explains Lumo’s elevator pitch with this simple analogy: “We’re the world’s first smart irrigation valve. Think Nest, but for irrigation.”

Lumo patented a technology where the brain of the system is built directly into every irrigation valve. Each valve measures flow, volume and performance in real time, and the valves communicate instantly with pumps and back-end systems.

That means pumps become reactive—ramping up or down to maintain proper pressure, preventing failures and adapting automatically to conditions detected in the field.

“It’s total accountability and visibility. Farmers know exactly what’s happening at every valve. No more guesswork. No more surprises,” Wright said.

But despite the excitement around the technology, adoption isn’t always automatic, as is the case facing so many agtech innovations today.

“Budgets are the number one barrier,” he said. “Farmers are in one of the hardest periods they’ve ever faced.”

Wine growers have told Wright they’re seeing the worst market since Prohibition. Some apple growers are earning lower prices today than in the 1980s—before inflation. And even well-performing crops, such as berries and citrus, are battling the high costs of labor, inputs, logistics and uncertainty in global markets.

“In that environment, even great ROI doesn’t always matter. Change is just hard,” Wright said.

A Mission that Grew with the Growers

Lumo launched in 2022, during what was widely reported as California’s worst drought in 1,200 years, Wright explained. The company’s original mission was centered on improving freshwater security. After working closely with growers, that mission evolved.

“I realized our real mission is improving both freshwater and food security,” Wright said. “Farmers are the best conservationists we have. They don’t want to waste water. They don’t want to harm their soil. These farms are generational.”

He didn’t want the company to sound like it was wagging a finger at farmers about water, either.

“Farmers don’t need lectures—they need tools. If you give them data and visibility, they will always make the right decisions,” Wright said.

Barely three years since the company’s inception, Lumo has momentum as well as a growing reputation among Western Growers members for doing something surprisingly rare in agtech: listening.

As Wright puts it: “I want farmers to want us because they’re already great at what they do. We just give them visibility so their irrigation plan always happens the way they intended.”

As momentum builds, Lumo is now preparing to expand beyond its core markets, moving into new regions across the
U.S. where growers are asking for more reliable, automated irrigation systems.

“We’re excited to support growers in new areas. Every region has unique challenges, and we’re ready to build the local tools they need. We want growers to know we’re coming,” Wright said.

He explained that Lumo is being deliberate about its expansion, focusing on regions where crop types and grower needs align well with the company’s current strengths while building toward a broader footprint.

From a small orchard in Northern California to nearly 200 farms, Lumo is proving that innovation in agriculture doesn’t start with technology; it starts with the grower. For the AgSharks® audience this year, that authenticity—and the story behind it—was impossible to ignore.